NEWPORT BEACH, Calif.,
Dec. 2, 2021 /PRNewswire/
-- Chipotle Mexican Grill (NYSE: CMG) today brought a popular
meme to life by launching Cilantro Soap, exclusively available for
purchase on chipotlegoods.com while supplies last.
Roughly 4 to 14% of the population is genetically wired to
experience a soapy flavor when they eat cilantro*. With several
Chipotle menu items featuring cilantro, the fresh green herb has
been one of the most debated ingredients among fans on social
media. Over the years, Chipotle has addressed fans' love and
disdain for cilantro in popular social media posts (examples here,
here, and here). The brand posted a mock Cilantro Soap package on
Instagram in August 2021 which
inspired the launch of the real soap to delight super fans and
amplify the conversation.
"Our Cilantro Soap plays into a larger trend of turning digital
moments into real life experiences," said Chris Brandt, Chief Marketing Officer. "Every
Chipotle fan, regardless of which side of the great cilantro debate
they're on, can appreciate this fan-inspired gift."
Cilantro Lover Badge
From December 2 through December 8, select Chipotle
Rewards members can collect an exclusive Cilantro Lover badge
by ordering at least one menu item made with the fresh green herb.
The new badge is part of Extras, an exclusive feature for Chipotle
Rewards members that unlocks access to extra points and helps them
get free Chipotle faster.
Chipotle Goods Holiday Drop
Along with Cilantro Soap,
Chipotle has launched new Chipotle Goods products, including new
Iron colorways in its natural Chipotle Goods Avocado Dye Line, an
open-looped collection of Chipotle-branded apparel that is dyed
with upcycled avocado pits from Chipotle restaurants. Iron is mixed
with Chipotle's avocado dye to create a rich grey/purple hue that
brings an entirely new look to the line. Since each garment is
individually dyed, no designs in the Avocado Dye Line are the
same.
- Avocado Dye – Iron Solid
-
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https://chipotlegoods.com/collections/chipotle-goods/products/ch-g20u912-aisd?variant=42156105105641
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https://chipotlegoods.com/collections/chipotle-goods/products/ch-g20u785-aisd?variant=42156103925993
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https://chipotlegoods.com/collections/chipotle-goods/products/ch-g20u781-aisd?variant=42156102516969
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https://chipotlegoods.com/collections/chipotle-goods/products/ch-b15i807-aisd?variant=42156101140713
- Avocado Dye – Iron Crumple
-
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https://chipotlegoods.com/collections/chipotle-goods/products/ch-g20u912-aitd?variant=42156105695465
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https://chipotlegoods.com/collections/chipotle-goods/products/ch-g20u785-aitd?variant=42156104483049
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https://chipotlegoods.com/collections/chipotle-goods/products/ch-g20u781-aitd?variant=42156103270633
- Dad Hats
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https://chipotlegoods.com/collections/chipotle-goods/products/chpa21u0014?variant=42156338315497
- All Season Beanies
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https://chipotlegoods.com/collections/chipotle-goods/products/chp21a0007?variant=42156106744041
All profits from the Chipotle Goods collection go toward
supporting organizations that are focused on making fashion or
farming more sustainable.
Chipotle, known for its famous six-ingredient guac recipe, is
left with more than 300 million avocado pits per year in its
restaurants. To create the dye used for the Avocado Dye Line,
avocado pits from Chipotle restaurants are simmered in water which
creates a sustainable, plant-based dye varying in color. Each
one-of-a-kind piece from the collection requires five avocado pits,
equivalent to five orders of guac, depending upon the season and
size of the fruit. Chipotle is continuing to add more restaurants
to its avocado upcycling program to evolve its ongoing waste
diversion efforts. In April 2021, the
company announced it has achieved a 51% waste diversion rate,
reaching a key goal outlined in its 2018 Sustainability
Report.
*SOURCE: SciShow: "Why Does Cilantro Taste Like Soap?"
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE:
CMG) is cultivating a better world by serving responsibly sourced,
classically-cooked, real food with wholesome ingredients without
artificial colors, flavors or preservatives. Chipotle had nearly
2,900 restaurants as of September 30,
2021, in the United States,
Canada, the United Kingdom, France and Germany and is the only restaurant company of
its size that owns and operates all its restaurants. Chipotle is
ranked on the Fortune 500 and is recognized on the 2021 lists for
Forbes' America's Best Employers and Fortune's Most Admired
Companies. With nearly 95,000 employees passionate about providing
a great guest experience, Chipotle is a longtime leader and
innovator in the food industry. Chipotle is committed to making its
food more accessible to everyone while continuing to be a brand
with a demonstrated purpose as it leads the way in digital,
technology and sustainable business practices. For more information
or to place an order online, visit WWW.CHIPOTLE.COM.
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SOURCE Chipotle Mexican Grill, Inc.