NEW YORK, Dec. 9, 2021 /PRNewswire/ -- Today,
TBWAChiatDay New York announced the appointment of Amy Ferguson as Chief Creative Officer. For
Ferguson, who began her career at the agency, the elevation is the
culmination of a 17-year ascent within the industry to assume
creative leadership of the agency's full roster of clients, which
includes Abbott, Hilton, Mayo Clinic, MTN DEW, Nissan, and
Travelers Insurance, among others. She will be responsible for
leading TBWAChiatDay New York's creative department, while ensuring
the creative product is everyone's responsibility.
With the promotion, Ferguson joins the agency's executive
leadership team and will report to CEO Nancy Reyes.
One of the first residents of the agency's Young Bloods creative
program in 2004, Ferguson was responsible for reigniting the
initiative this year—reaffirming TBWA's commitment to supporting
diverse creative talent. Not to be confused with an internship, the
paid placement sees residents at all stages of their careers work
alongside members of the agency's creative department on client
briefs and projects.
Being named to the inaugural Clio Creators list and the Adweek
Creative 100, Ferguson is a well-known creative powerhouse. From
earned, owned and paid media, she has a proven history of creating
non-traditional creative campaigns that span the entire
communications ecosystem.
After Ferguson's first stint at TBWAChiatDay, she went to Grey
New York to work on E-trade and produced a wildly popular and
awarded "Talking Babies" Super Bowl spot. She was one of the
first hires at MullenLowe New York, where she and longtime creative
partner Julia Neumann were brought
in to kick-start the office and serve as creative directors on the
JetBlue business, resulting in the airline's hugely successful
viral Mother's Day film, "FlyBabies."
And in 2018, Ferguson returned to TBWAChiatDay NY alongside
Neumann to serve as Executive Creative Directors. Notably, she was
at the creative helm for globally award-winning work including
adidas' "Billie Jean King Your Shoes" and MTN DEW "Major
Millions"—campaigns that broke industry conventions and delivered
exceptional business results.
Nancy Reyes, CEO, TBWAChiatDay
New York notes, "There is not a kinder, more intelligent or
creative person better placed to propel our agency forward, and I
can't wait to see the kick-ass work we'll produce for our partners.
Amy is a natural, collaborative leader, and her modern thinking has
and will continue to deliver groundbreaking work for our
clients."
With an always-in-beta mantra, TBWA continues to increase its
digital and social offerings. And with her wealth of
forward-thinking experience, the agency is in the midst of a new
era of creativity. Supported by an incredibly talented roster of
ECDs, alongside her agency duties, Ferguson will join TBWA's Global
Creative Core, a select group of top creative leaders from across
the TBWA collective chosen to help execute against the company's
vision.
"I'm beyond excited to step into the CCO role here at Chiat,"
added Ferguson. "When I was coming up, I didn't encounter many
female creative leaders and even fewer mothers. I have a theory
that a mom of three under five can do this job and do it well.
Luckily, I'm surrounded by wonderful, supportive people who also
believe it's possible, and I can't wait to get started."
Ferguson continued, "I look forward to pushing the work to
brave, new places while staying true to the amazing creative
standard that's a part of this agency's DNA and taking the
opportunity to prioritize culture and collaboration."
Next year, Young Bloods will again seek creative talent from
diverse backgrounds to celebrate and reflect the multicultural
nature of America—beautiful CVs, websites and top portfolio schools
are not prerequisites in the selection process.
About TBWAChiatDay New York
Known as the Disruption® Company, TBWAChiatDay NY is the
New York office of the TBWA global
collective. Named Adweek's Global Agency of the Year in 2021,
AdAge's A-list in 2019 and 2020 and recognized as one of the
World's Most Innovative Companies by Fast Company, we help
brands find strategic and creative white space through the power of
Disruption.
Clients include Abbott, bubly, Brooklyn Film Festival, Columbia Journalism
Review, Dial, got2b, Hilton, Mayo Clinic, MTN DEW, Nissan,
Schwarzkopf, Snuggle and Travelers Insurance.
Follow us on Twitter, LinkedIn and Instagram.
TBWA is part of Omnicom Group (NYSE: OMC).
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SOURCE TBWAChiatDay