NEW YORK, Dec. 17, 2021 /PRNewswire/ -- DDB North
America has announced the appointment of Rodrigo
Jatene to Chief Creative Officer, DDB Chicago to lead creative
vision, culture, and product at the region's largest office. Jatene
will partner with CEO Andrea Diquez
and the Chicago leadership team,
including newly appointed Chief Strategy Officer Milo Chao and Sandra
Alfaro, Head of Business Leadership to create Unexpected
Works for clients including Molson
Coors, Mars, McDonald's, and U.S. Army.
Diquez said: "My goal for the DDB Chicago office has always been
to create the most diverse team possible, varying in experience,
background, and thought, bringing unexpected thinking from
unexpected places. Rodrigo is the person to take our agency and our
creative product to a whole new level and I am excited about what
we will be able to accomplish together."
Jatene comes to DDB Chicago with over 22 years of experience and
a number of prestigious accolades over the course of his career,
for brands in almost every industry. He has led some of the most
compelling work in the world in recent years, with data, technology
and a careful humanity at the core of everything he does. He has
spent time at Leo Burnett Tailor Made, DM9DDB, AgenciaClick, EURO
RSCG, McCann Erickson Madrid, and
Wunderman Brazil. Most recently, Jatene was Chief Creative Officer
of Grey West, where he oversaw the Los
Angeles and San Francisco
offices and led the overall vision, culture, and product of the
agency. He also ran Grey's Regional Creative council in
North America and served as a
permanent member of the Grey Global Creative Board.
Jatene said: "I'm honored to join the legendary DDB Chicago and
to be part of the team that is leading it into the future. It's not
every day that you're faced with a project with such an ambitious
vision, fueled by an impressive list of clients and a hugely
talented and diverse team, both eager to build and transform brands
and businesses through the power of creativity and cultural
relevance. I couldn't be more excited and in line with what
Andrea has masterfully set out to build, and I can't wait to get
started."
Before moving to the U.S., Jatene served as Co-President and
Chief Creative Officer of Grey Brazil for four years. Under his
leadership, the agency landed 18 new brands and won more creative
and effectiveness awards than ever before, becoming the most
creative and innovative shop within the network for three years in
a row, and leading Grey LATAM's back-to-back Cannes Lions' Regional
Network of the Year wins in 2017 and 2018.
Throughout his career, Jatene has won 60 Lions, including a
Grand-Prix in 2018, as well as numerous medals at some of the most
prestigious global industry festivals including, D&AD, OneShow,
Clio, LIA and over 40 Grand Prix at shows like Andy Awards, Effie
Awards, New York Festivals, El Ojo de Iberoamérica and CCSP. Over
the years, he has had the honor to serve as juror and chair at
festivals like D&AD, Cannes Lions, Andy Awards, New York
Festivals, El Ojo, Wave Festival, and CCSP.
Justin Thomas-Copeland, CEO DDB
North America said: "Creativity is the most powerful force in
business and Rodrigo brings the full armory of creative excellence,
leadership and experience to DDB Chicago. He will move our clients'
business and bring the unexpected through amazing ideas and
experiences which sit at the intersection of data, technology and
human emotion. Exciting times ahead."
ABOUT DDB WORLDWIDE
DDB Worldwide (www.ddb.com) is one of the world's largest and most
influential advertising and marketing networks. DDB has been
named 2021 Network of the Year by D&AD and ADC, as well as
numerous times by the Cannes International Festival of Creativity
and the industry's leading advertising publications and awards
shows. WARC has listed DDB as one of the Top 3 Global Networks for
12 of the last 15 years. The network's clients include Molson Coors, Volkswagen, McDonald's, Unilever,
Mars, Peloton, JetBlue, Johnson & Johnson, and the U.S. Army,
among others. Founded in 1949, DDB is part of the Omnicom Group
(NYSE: OMC) and consists of more than 200 offices in over 70
countries with its flagship office in New York, NY.
ABOUT OMNICOM
Omnicom Group Inc. (NYSE – OMC) is a leading global marketing
and corporate communications company. Omnicom's branded
networks and numerous specialty firms provide advertising,
strategic media planning and buying, digital and interactive
marketing, direct and promotional marketing, public relations and
other specialty communications services to over 5,000 clients in
more than 70 countries.
CONTACT: Donna Tobin, Global Chief Marketing &
Communications Officer; donna@ddb.com
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SOURCE DDB Worldwide