ST. LOUIS, Jan. 4, 2022 /PRNewswire/ -- The best gifts come
from the heart and Build-A-Bear Workshop, Inc. (NYSE: BBW) today
announced the launch of a new branded gifting solution with
HeartBox™ which provides stylish, themed, and specially
curated gift boxes for a convenient online option for a wide range
of adult-to-adult gifting occasions. The assortment of products
included in each HeartBox is elegantly packaged and designed to
surprise and delight by including a variety of well-coordinated
items selected to celebrate or acknowledge a special occasion.
Plus, each HeartBox offering features its own exclusive huggable,
high-quality teddy bear designed by Build-A-Bear, that can be
customized with a personal voice message directly from the
gift-giver, enabling every HeartBox to be truly one-of-a-kind!
"HeartBox is being launched and was conceptualized as a new
gifting initiative within Build-A-Bear's multi-dimensional product
suite. Our brand has long been known for delivering wonderful
experiences, creating special memories, and enhancing
celebrations," said President and Chief Executive Officer of
Build-A-Bear Workshop, Sharon Price
John. "Each themed gift box includes a range of coordinated
products including an exclusive teddy bear that can be customized
with a recorded message on a voice chip making HeartBox a
distinctive choice that will not only delight the recipient, but
capture the hearts of the large number of consumers participating
in the adult-to-adult gift-giving and gift box market which has
been meaningfully expanding over the past few years," Ms. John
continued.
"The launch of HeartBox is reflective of our ongoing evolution
into the large and growing gifting category. This new introduction
represents a natural strategic extension as it is estimated that
well over one-third of Build-A-Bear's revenue is already related to
birthdays or other gift-giving occasions. With HeartBox,
Build-A-Bear expects to leverage our knowledge, trust and expertise
of creating special memories to the growing tween, teen and adult
consumer-base which now represents over 40% of sales. We also plan
to support the HeartBox launch with enhanced digital marketing
programs and recently expanded supply chain and fulfillment
capabilities," concluded Ms. John.
There will initially be four boxes from the gifting experts at
HeartBox. Each gift is carefully curated with heart to
deliver a meaningful gift for many occasions. The Romantic
at Heart Box is the perfect way to share some heartfelt wishes
with a carefully curated gift box full of goodies, while the
Little Bit of Sunshine Box is
sure to make them smile bright! This box is a golden gift
idea for someone looking to brighten the day of a loved one.
The Hooray! It's Your Birthday Box is a great way to start
the party with birthday treats made to celebrate the one day a year
that's all about them. It's the best way to go all out for their
special day! And the You're the Best Box is ideal for
friend gifts, gal pal gifts, thank you gifts or any "just because"
moment, because the best person deserves the best gift.
More boxes will be added throughout the year for practically
every gifting occasion to deliver thoughtful gifts with ease.
Send a HeartBox today at giftheartbox.com!
Images can be found here.
Follow HeartBox on Facebook, Instagram, TikTok, YouTube, and
Twitter.
About Build-A-Bear®
Build-A-Bear is a
multi-generational global brand focused on its mission to "add a
little more heart to life" appealing to a wide array of consumer
groups who enjoy the personal expression in making their own "furry
friends" to celebrate and commemorate life moments. Nearly 500
interactive brick-and-mortar retail locations operated through a
variety of formats provide guests of all ages a hands-on
entertaining experience, which often fosters a lasting and
emotional brand connection. The company also offers engaging
e-commerce/digital purchasing experiences on www.buildabear.com
including its online "Bear-Builder" as well as the new "Bear
Builder 3D Workshop". In addition, extending its brand power beyond
retail, Build-A-Bear Entertainment, a subsidiary of Build-A-Bear
Workshop, Inc., is dedicated to creating engaging content for kids
and adults that fulfills the company's mission, while the company
also offers products at wholesale and in non-plush consumer
categories via licensing agreements with leading manufacturers.
Build-A-Bear Workshop, Inc. (NYSE: BBW) posted total revenue of
$255.3 million in fiscal 2020. For
more information, visit the Investor Relations section of
buildabear.com.
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SOURCE Build-A-Bear Workshop