LOS ANGELES, Jan. 7, 2022 /PRNewswire/ -- Ralphs and Kitchen
United MIX announced today the opening of the first kitchen center
in the Westwood neighborhood of
Los Angeles, California. Customers
can build their freshly prepared, on-demand restaurant meals from
any or all of the participating restaurants to satisfy even the
pickiest eaters.
"When our customers think of food, they think of Kroger," said
Dan De La Rosa, Group Vice President
of Fresh Merchandising for Kroger. "The Kitchen United
collaboration provides the fresh, on-demand meals our customers
crave. It is one more innovative example of how Kroger is
fulfilling its commitment to anything, anywhere, anytime."
The Los Angeles location is the
first of the Kroger-Kitchen United collaboration. Additional
locations in Texas are anticipated
to open later in the month.
"We couldn't be prouder that Kroger and Kitchen United chose to
open the collaboration's first location in Ralphs," said
Kendra Doyel, Vice President -
Merchandising, Ralphs. "Our customers come to us to find the
freshest food and to answer the all-important 'what's for dinner?'
question. This collaboration provides our customers one more simple
meal solution that they can pair with Ralphs' fresh products."
The kitchen center will enable customers to place an order
digitally using Kitchen United's proprietary MIX platform via web,
mobile, or an in-person ordering kiosk. Customers can then pick up
their meal onsite or have it delivered. Restaurant staff will
prepare the orders and delivery service fees will be determined by
third-party providers.
"We proudly operate successful ghost kitchens across the country
and will apply that expertise to reimagine takeout and delivery
within Kroger stores," said Michael
Montagano, Chief Executive Officer of Kitchen United. "Our
work together provides millions of Kroger customers access to their
favorite restaurant cuisines in a convenient supermarket format,
while providing Kitchen United and our restaurant partners a
high-touch, interactive storefront. We are excited to bring this
creative solution to the Westwood
community."
The off-premise restaurant kitchen is located in the Westwood
Ralphs at 10861 Weyburn Avenue, Los
Angeles, Calif. 90024. Shoppers can choose to mix and match
their meals from Fresh Brothers, Bushi by Jinya, Sajj
Mediterranean, Doghaus and more. Customers can place their orders
from 10:00 a.m. to 9:00 p.m., 7 days
a week. For a complete list of restaurants, hours and ordering
information, please click here.
The off-premise restaurant kitchen is the first to open after
Ralphs' parent company Kroger and Kitchen United announced its
national partnership in August 2021.
This innovative approach brings fresh, restaurant-quality meals
directly to Ralphs shoppers.
"We first partnered with Kitchen United MIX in Pasadena," said Geoff
Goodman, CEO of Fresh Brothers. "Their operations team is
wonderful to work with and their collaboration with Kroger so
ground-breaking, we jumped at the opportunity to be part of this
innovative offering in the heart of Bruin country. With
UCLA just steps away, along with strong
residential, office and healthcare audiences, we felt this would be
an ideal fit for our brand. We're very excited to be part of the
Westwood Village
community."
About Ralphs
At Ralphs, a company of The Kroger Co. (NYSE: KR), we are Fresh for
Everyone™ and dedicated to our Purpose: To Feed the Human Spirit®.
We are 18,000 associates in 184 stores who serve customers daily
through a seamless shopping experience throughout Southern California and the Central Coast. We
are committed to creating #ZeroHungerZeroWaste communities by 2025.
To learn more about us, visit our newsroom and investor relations
site
About Kitchen United MIX
Founded in 2017, Kitchen United is a leading provider of restaurant
hub technology, streamlined logistics and turn-key commercial
kitchen space that empowers foodservice operators to tap into the
growing off-premise business opportunity and offers consumers a
first-of-its-kind to-go experience. The company offers a
value-driven, low-risk way for emerging and established restaurant
brands to enter into new markets, grow revenue through off-premise
dining and expand delivery areas. For additional information,
please visit: http://www.kitchenunited.com.
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SOURCE The Kroger Co.