NEWTOWN, Pa., Jan. 11, 2022 /PRNewswire/ -- EPAM
Continuum, the integrated business, experience, technology and
data consulting practice of EPAM Systems, Inc. (NYSE: EPAM), has
announced a strategic digital partnership with INEOS Automotive, a
subsidiary of INEOS Group, formed to develop best-in-class off-road
vehicles. The partnership sees EPAM Continuum manage the digital
strategy and delivery for the launch of the Grenadier, INEOS
Automotive's new-to-market 4X4 vehicle.
With this partnership, EPAM leverages its strategic
customer experience and brand expertise to help build excitement
and drive reservations for the Grenadier ahead of its launch in
2022. The core of the Grenadier digital experience is its website,
where EPAM brings to life the vision for the new vehicle through a
purpose-driven showcase. This includes insight into the development
process of the Grenadier and a configurator that drives home its
versatility, built in partnership with MHP. EPAM also designed the
user experience journey that turns casual visitors into customers
wanting to reserve a vehicle.
"The Grenadier is one of the most hotly-anticipated new entrants
into the automotive industry and we're incredibly proud to work
with INEOS Automotive on its launch," said Tarek Nseir, VP, Head of Digital Engagement
Practice, Europe, at EPAM. "By
harnessing digital to engage an audience of potential consumers
with immersive experiences and authentic behind-the-scenes
content, we're building a passionate user base for the
Grenadier in the lead up to launch."
In 2017, INEOS Chairman, Sir Jim
Ratcliffe, a car enthusiast, and experienced adventurer,
identified a gap in the market for a utilitarian 4X4 vehicle
engineered for modern day compliance and reliability. Combining
rugged British spirit and design with German engineering rigor, the
Grenadier will be an uncompromising off-roader built from the
ground up to meet the most extreme demands of its customers.
"We are building a capable, durable and reliable 4X4 for the
world's harshest environments," said Laura
Key, Head of Commercial Programme Management, INEOS
Automotive. "We're delighted to have EPAM onboard as a strategic
digital partner to help us deliver exceptional experiences for our
customers. They struck from the outset with their grasp of our
requirements and the ability to deliver on those with their
innovative approach to digital thinking."
In addition to managing digital strategy, EPAM is working with
INEOS Automotive to develop its digital roadmap enabling the brand
to deliver major milestones and new experiences. In September 2021, the company helped INEOS launch
its 'Reservation Day,' enabling prospective customers to reserve a
Grenadier. Starting with a two-week exclusive early access event,
followed by a wider release to the general public, it generated
significant interest and reservation numbers exceeded targets. The
two companies will create similar brand moments in 2022, in the
lead up to the official launch and beyond.
To learn more about EPAM Continuum's integrated business,
experience, technology and data consulting practice,
visit www.epam.com/services/consult-and-design.
To learn more about the INEOS Grenadier, visit
https://ineosgrenadier.com/en-gb.
About EPAM Systems
Since 1993, EPAM Systems, Inc.
(NYSE: EPAM) has leveraged its advanced software engineering
heritage to become the foremost global digital transformation
services provider – leading the industry in digital and
physical product development and digital platform engineering
services. Through its innovative strategy; integrated advisory,
consulting and design capabilities; and unique 'Engineering DNA,'
EPAM's globally deployed hybrid teams help make the future real for
clients and communities around the world by powering better
enterprise, education and health platforms that connect people,
optimize experiences, and improve people's lives. Selected by
Newsweek as a 2021 Most Loved Workplace, EPAM's global
multi-disciplinary teams serve customers in more than 40 countries
across five continents. As a recognized leader, EPAM is listed
among the top 15 companies in Information Technology Services on
the Fortune 1000 and ranked as the top IT services company on
Fortune's 100 Fastest-Growing Companies list for the last three
consecutive years. EPAM is also listed among Ad Age's top 25
World's Largest Agency Companies and in 2020, Consulting Magazine
named EPAM Continuum a top 20 Fastest-Growing Firm. Learn more at
www.epam.com and follow EPAM on Twitter and LinkedIn.
Forward-Looking Statements
This press release
includes statements which may constitute forward-looking statements
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995, the accuracy of which are
necessarily subject to risks, uncertainties, and assumptions as to
future events that may not prove to be accurate. Factors that could
cause actual results to differ materially from those expressed or
implied include general economic conditions and the factors
discussed in our most recent Annual Report on Form 10-K and other
filings with the Securities and Exchange Commission. EPAM
undertakes no obligation to update or revise any forward-looking
statements, whether as a result of new information, future events,
or otherwise, except as may be required under applicable securities
law.
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SOURCE EPAM Systems, Inc.