NEW YORK, Jan. 12, 2022 /PRNewswire/ -- Omnicom Media
Group, the media services division of Omnicom Group Inc. (NYSE:
OMC) has named Guy Marks CEO of Omnicom Media Group EMEA. In
his new role, Marks, previously leader of OMD EMEA, will oversee
strategy, operations and the development and adoption of
transformative capabilities to support Omnicom Media Group (OMG)
agencies - including OMD, PHD, Hearts & Science, and its
Annalect data and analytics division - across EMEA.
Marks succeeds Mike Cooper, who
is appointed Vice-Chairman, Omnicom Group Europe, reporting to
Omnicom President and COO Daryl
Simm.
Cooper's new role follows 25 years as a founding executive of
OMG where his leadership roles included CEO of PHD WW and CEO of
both EMEA and APAC, where he led the original formation of OMD.
In his new role as Vice-Chairman Europe, he will support
Omnicom's international client strategy. In addition, he will
be actively involved in Omnicom University, Omnicom's renowned
Talent Development Program working with Karen Van Bergen, Dean of Omnicom University.
In terms of Guy Mark's new role,
Omnicom Media Group global CEO Florian
Adamski has defined OMG's mission: to live in service of our
markets by enabling transformational product and client service.
For the OMG Regional leaders, that means creating and deploying
product that equips our agencies to quickly identify, adapt and be
responsive in real time to the challenges of a dramatically
changing consumer marketplace.
This is a mission for which Marks, whose career began in the
digital, mobile and AdTech worlds, is uniquely qualified.
Marks joined OMG in 2014 following Omnicom's acquisition of a
UX, design and tech consultancy service that he co-founded.
Named CEO of OMD EMEA in 2018, his entrepreneurial approach to
reinvigorating OMD in the EMEA region propelled it to the top of
the global new business leaderboards. As he steps into his
new role, Marks leaves OMD EMEA as the clear leader in the region
by multiple measures, including EMEA's best performing media
network, as per RECMA.
"Guy has proven time and again that he knows how to build the
teams, capabilities, tools and products that elevate the
agency/client relationship from transactional to transformational,"
says Adamski. "Together with his fellow regional OMG CEOs
across the globe - Scott Hagedorn in
North America, Tony Harradine in APAC, and Julian Porras in LATAM - he will make Omnicom
Media Group more agile in bringing best of breed skills, knowledge
and technology to our agencies and clients."
Commenting on his new role, Marks says, "My career to date –
whether in the start-up space or as part of the world's biggest
media agency – can be summed up in one word: collaboration. Whether
you're 10 people around a kitchen table, or 10,000 people around
the EMEA region, collaboration elevates our thinking and
accelerates the pace of change. As the CEO of Omnicom Media
Group EMEA, my priority will be assuring our agencies have the
talent, technology and behaviours required to drive collaboration,
fuel innovation and deliver better outcomes for our clients."
Marks, whose appointment is effective immediately, will be
headquartered in London, reporting
to Adamski. His successor as leader of OMD EMEA is expected
to be named in the coming weeks.
About Omnicom Media Group
Omnicom Media
Group (OMG) is the media services division of Omnicom
Group Inc. (NYSE: OMC), a leading global marketing and
corporate communications company, providing services to more than
5,000 clients in more than 70 countries. Omnicom Media Group
includes full-service media agencies OMD, PHD and Hearts &
Science as well as the Annalect data and analytics
division that developed and manages Omni, the open architecture
operating system underpinning all Omnicom agencies.
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SOURCE OMD