SEATTLE, Jan. 13, 2022 /PRNewswire-PRWeb/
-- Developed collaboratively between Emma's industry-leading
research and development team, product success team and its
technology partners, the Emma Motion combines smart technology and
world class engineering to deliver a product that meets the needs
of both the retailer and the consumer.
"My team and I have a strong understanding of this space and
what it will take to win in this category", stated Scott Smalling, Chief Commercial and Innovation
Director at Emma – The Sleep Company. "Our research and development
team, which includes our dedicated sleep research team led by Dr
Verena Senn, are dedicated to
creating innovative products like the Emma Motion mattress with the
aim of making a positive impact on people's lives by enhancing
their sleep. The Emma Motion itself includes innovative,
game-changing features and best in class comfort materials when
compared to a traditional "air mattress" and what's more, it's
competitively priced too," continued Smalling.
The Emma Motion is the first active mattress within Emma's
product assortment, ensuring optimal body support and spinal
alignment throughout the night. It features three zones of
independent support per side – the shoulder, lumbar and hip – which
will respond via real time automatic setting. Each zone can also be
adjusted manually via the Emma Motion App to optimize a user's
experience and personal needs. Dual control units also allow users
to operate each side of the bed quietly, gently, and
simultaneously, ensuring sleep is not disturbed for anyone else in
The Emma Motion mattress will also be topped off with Emma's
exclusive Titanium Fiber with Graphite memory foam which dissipates
excess body heat and quickly brings the body to the ideal
temperature, ensuring a comfortable night's sleep.
Furthermore, the Emma Motion features polyurethane constructed
air chambers with RF welded seams for durability and long life, is
roll packable, which makes it easier to transport to the consumer's
home and comes with a full 10-year warranty.
Vincent Passanisi, Emma's
Executive Vice President of Sales in the US, believes this is just
what the retail market is lacking. "Smart technology, at
competitive pricing that makes it available to more customers
coming through the retailer's door, allowing the retailer to
increase their AUSP, while having a wider offering of sleep
categories than ever before."
Emma's Co-Founder and CEO Manuel
Muller added: "Both Dr Dennis
Schmoltzi, my fellow Co-Founder, and I are very excited
about attending our US debut at World Market later this month and
about the team we are assembling in the US. There are significant
opportunities in the US market for us and we believe our success
here, through product innovation and world-class engineering, will
really help us with our goal of becoming the world's leader in
Emma is also introducing 3 new lines of mattresses each with 3
models; an All Foam, Hybrid and Emma's cutting edge and patented
SHIFT technology which is a first in the industry. The ACT (Active
Cooling Technology) line will be highlighted by a graphite memory
foam, The Titanium Cool™ line will be highlighted by Emma's
exclusive and patented Titanium Fiber with Graphite memory foam and
lastly the Inspiration line will be highlighted by a new and
patented Bio-Cool memory foam.
Emma's new collections will be showcased in the Specialty Sleep
Association Pavilion in building C-1565 at World Market later this
Please contact Vincent Passanisi
at email@example.com to schedule an appointment.
For more information, contact firstname.lastname@example.org.
About Emma – The Sleep Company (Emma Sleep GmbH):
Emma – The Sleep Company is a founder-managed company and with
1.5 million mattresses sold in 2020 the world's leading
Direct-to-consumer sleep brand. Founded in 2013 by Dr. Dennis
Schmoltzi and Manuel Mueller, the
sleep innovation company has teams working across the world, with
offices in Frankfurt (Germany), Manila (Philippines), Lisbon (Portugal), Mexico
City (Mexico), and
Shanghai (China). In 2020, the company achieved a
turnover of EUR 405 million
(USD 494.7 million), a growth rate of
170% from the previous year. On July 1,
2020, Franz Haniel & Cie. GmbH group acquired 50.1
percent of Emma – The Sleep Company.
The flagship product is the Emma® bed-in-a-box, which is
currently available in 30+ countries. The mattress is sold directly
to consumers offering a diversified customer experience that
includes several digital touchpoints as well as about 3,000 stores.
The successful omnichannel strategy has been enabled by
partnerships with several retailers.
Emma's research and development team are leaders in sleep
technology. The team of over 30 people develops innovative products
that make a positive impact on people's lives by enhancing their
sleep. To scale the business and innovate as fast as possible,
Emma's 800+ team members are constantly creating and implementing
new concepts to optimize everything from their global supply chains
to marketing and sales. The company keeps its sharp competitive
edge by staying agile, discovering pragmatic solutions to
challenges, and maintaining a digital mindset. The team celebrates
and encourages diversity in all areas: diversity of thought,
character, ideas, and background.
For more information about Emma- The Sleep Company, please visit
Scott Smalling, Emma - The Sleep
Company, +1 2533120653, email@example.com
SOURCE Emma - The Sleep Company