MINNEAPOLIS, Jan. 19, 2022 /PRNewswire/
-- Minneapolis-based agency Periscope today announced that
Mike Caguin will join its team as
Chief Creative Officer, effective February
14, 2022. Caguin will oversee the creative output of the
agency, advance its creative, design and production departments,
and support new business and agency marketing. Periscope operates
under parent company Quad.
Caguin has over two decades of experience in creative
production, having worked at Colle McVoy, BSSP and Olson (now ICF
Next). He joins Periscope from Colle McVoy, where he has worked for
15 years, most recently serving nearly a decade as Chief Creative
Officer leading creative and production across integrated brand
communications including advertising, digital, social, content,
design, PR and experiential. He has worked on distinguished brands
including BMW MINI, Cannondale, Cub Cadet, Duluth Trading Co.,
Feeding America, Indian Motorcycle, Infiniti, Invisalign, Land
O'Lakes, Nestlé Purina, Nissan, Schwinn and USA Swimming. His work has garnered accolades
and recognition from Cannes Lions, Creative Media Awards, D&AD,
Communication Arts, Effies, Jay Chiat Awards, National ADDYs, The
One Show, Silver Anvil Awards, SABRE Awards and The Webby
Awards.
As board chair of The BrandLab, Caguin's passion lies not only
with stellar creativity, but also with advancing DEI efforts and
advocating for behavioral and mental health in the industry. Caguin
supports The BrandLab's mission and model to change the face and
voice of the marketing industry by providing exposure, access, and
opportunity for high school and college students while promoting
equity. He will bring this seasoned perspective and compassionate
approach to his creative leadership, striving for diverse
representation and promoting inclusivity throughout the creative
process. Caguin will also help develop and support Periscope's DEI
efforts to increase positive cultural impact internally, in
communities and across client work.
Periscope President Cari
Bucci-Hulings said, "Mike is an extremely well-respected
creative with extensive integrated experience. His highly
collaborative and compassionate leadership style will be a
boundless asset for our clients and culture. We cannot wait to
partner with him to bring fresh thinking for the brands we serve at
Periscope and the robust offerings of Quad."
"I'm honored to be joining Periscope's impressive new leadership
and to be a key player in the agency's evolution," said Caguin.
"Real momentum has been created in a short time under Cari's
leadership, and the talent is more than capable of delivering big
ideas for brands. I'm also looking forward to sparking
conversations with clients about the business and moral importance
of inclusion in an increasingly multicultural, transcultural and
global market so we can help them connect in new and meaningful
ways with their audiences. Factor in the opportunity to work on big
initiatives at Quad, and it's a role I simply couldn't pass
up."
ABOUT PERISCOPE
Periscope is an award-winning agency
and part of Quad dedicated to creating a better way for
clients through data-driven, integrated marketing that reduces
complexity, increases efficiency and drives growth. Periscope
provides a full spectrum of integrated marketing services for a
wide range of acclaimed brands. Learn more at
www.periscope.com.
ABOUT QUAD
Quad (NYSE: QUAD) is a worldwide marketing solutions partner
that leverages its 50-year heritage of platform excellence,
innovation, strong culture and social purpose to create a better
way for its clients, employees and communities. The Company's
integrated marketing platform helps brands and marketers reduce
complexity, increase efficiency and enhance marketing spend
effectiveness. Quad provides its clients with unmatched scale for
client on-site services and expanded subject expertise in marketing
strategy, creative solutions, media deployment (which includes a
strong foundation in print) and marketing management services. With
a client-centric approach that drives the Company to continuously
evolve its offering, combined with leading-edge technology and
single-source simplicity, the Company has the resources and
knowledge to help a wide variety of clients in multiple vertical
industries, including retail, publishing, consumer technology,
consumer packaged goods, financial services, insurance, healthcare
and direct-to-consumer. Quad has multiple locations throughout
North America, South America and Europe, and strategic partnerships in
Asia and other parts of the world.
For additional information visit www.QUAD.com.
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SOURCE Periscope