NEW YORK,
Jan. 25, 2022
/PRNewswire/ -- Coach introduces its Spring 2022 campaign starring
Coach Family including Jennifer
Lopez, Megan Thee Stallion,
Noah Beck, Wisdom Kaye and Kōki.
Coach Creative Director Stuart
Vevers worked in collaboration with director and
photographer Tyler Mitchell on the
campaign, which reimagines Coach's iconic Horse and Carriage code
and first-ever house logo in a pop palette for a new
generation.
Exploring the legacy of the house through a pop culture lens,
"That's My Ride" playfully evokes
nostalgic ride scenes in movies and music that are now part of our
collective imagination. Featuring the Coach Family getting around
town via their unique modes of transport, it sees Lopez biking with
a posse of BMX bikers, Megan Thee
Stallion battling it out on bumper cars at a seaside
amusement park, and Wisdom Kaye and his TikTok super crew,
including Noah Beck, joyriding
around Brooklyn—and celebrates the individual style and originality
the cast bring to their daily rides.
The campaign introduces the house's Spring 2022 collection and
Stuart Vevers' vision for the season
of American classics subverted through the lens of now. In addition
to the Horse and Carriage collection, it spotlights the house's
Field Tote and Hitch Backpack and will also introduce a
reimagination of Coach's Signature, launching in February with the
next chapter of the campaign.
"Joyful and optimistic, Spring 2022 celebrates our house codes
through the point-of-view of a new generation," said Vevers. "It
expresses what I've always loved about Coach, which is the way our
heritage can be a platform for individual expression and bold ideas
that shape the future."
Captured in cities around the world, the campaign was also
created in collaboration with new ambassadors for the house
Dean Fujioka and Shawn Dou, TikTok star Parker Kit Hill and comedian Elsa Majimbo.
"That's My Ride" is also brought
to life with Horse and Carriage takeovers of New York City buses and bike stations and
collaborations where artists reimagine the code in their own
way.
See the campaign here.
Shop the Spring 2022 collection here.
About Coach
Coach is a global fashion house founded in
New York in 1941. Inspired by the
vision of Creative Director Stuart
Vevers and the inclusive and courageous spirit of its
hometown, the brand makes beautiful things, crafted to last—for you
to be yourself in.
Coach is a Tapestry, Inc. brand. Tapestry is publicly listed on
the New York Stock Exchange under the ticker TPR.
IMAGE CREDIT: © 2022 Tyler Mitchell
SOCIAL MEDIA: @Coach; #CoachNY
CONTACT:
Brooke Hudson,
Senior Manager, Global Brand Communications
212 594 1850 ext. 101639 / bhudson@coach.com
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SOURCE Coach, Inc.