MORTON GROVE, Ill.,
Feb. 4, 2022 /PRNewswire/
-- Lifeway Foods, Inc. (Nasdaq: LWAY), the leading U.S.
supplier of kefir and fermented probiotic products to support the
microbiome, announced today that it will preview its new line of
adaptogenic functional mushroom beverages at the Winter Fancy Food
Show in Las Vegas, NV from
February 6-8, 2022.
The Lifeway MSHRM Oat™ line is the latest addition to Lifeway's
extensive portfolio of cultured oat beverages. In addition to
containing 10 live and active probiotic cultures plus heart-healthy
beta-glucans, the new product line features a variety of functional
mushrooms and adaptogens, and will be offered in three unique
flavor combinations:
- Calm: Reishi and Vanilla Flavor – Decrease stress and
anxiety while boosting your mood with nutrient-rich adaptogenic
Reishi
- Support: Mushroom Immune Blend with Aronia – A blend of
adaptogenic mushrooms and aronia berry for powerful immune
support
- Focus: Lion's Mane Golden Milk with L-Theanine from Green
Tea – Chill from stress-reducing adaptogens in Lion's Mane
mushroom, and L-Theanine, turmeric and ginger to relax and boost
your mood
"The release of our Lifeway MSHRM Oat™ comes at a time when
consumers are seeking out innovative, functional beverages that
taste great and include ingredients at the forefront of health
research," said Julie Smolyansky,
CEO of Lifeway Foods. "Lifeway has been a Fancy Food Show
participant since our company's beginning, and I'm so happy to be
back with the community after this long pause due to the pandemic.
I first began attending this show with my parents when I was a
child, and it feels incredible to launch this new line of
plant-based probiotic beverages that showcase the many attributes
of adaptogenic mushrooms. With so much focus on the mental health
crisis and the promising research around functional mushroom
ingredients, I'm proud to offer these wellness options for everyone
to enjoy and add to their self-care toolkits."
According to Allied Market Research, the global functional
mushroom market is projected to reach $19.33
billion by 2033. The increased interest in functional
mushrooms is being driven by their safe and natural benefits that
have long been a staple of traditional medicine. Supermarket News
noted that mushrooms, oats and immunity are among the top
natural industry trends for 2022, and that mushrooms saw explosive
growth in 2020, driven largely by immune health interest,
accounting for 61% of mushroom sales that year.
Lifeway invites Winter Fancy Food Show attendees to visit booth
#2356 to learn more and sample the company's latest offerings,
including Lifeway Organic Oat, the brand's new, nationally
distributed probiotic oat milk, which recently won the 2022 KeHE
Summer Show OnTrend Award in the Dairy & Refrigerated category.
Lifeway CEO Julie Smolyansky will be
signing copies of her book, The Kefir Cookbook: An Ancient
Healing Superfood for Modern Life, Recipes from My Family Table and
Around the World on Sunday, February
6th from 1-3pm at
Lifeway booth #2356. For more information about Lifeway and its
products, visit lifewaykefir.com.
About Lifeway Foods, Inc.
Lifeway Foods, Inc., which has been recognized as one of Forbes'
Best Small Companies, is America's leading supplier of the
probiotic, fermented beverage known as kefir. In addition to its
line of drinkable kefir, the company also produces cheese,
probiotic oat milk, and a ProBugs line for kids. Lifeway's tart and
tangy fermented dairy products are now sold across the United States, Mexico, Ireland, France and the United Kingdom. Learn how Lifeway is good for
more than just you at lifewayfoods.com.
Forward-Looking Statements
This release (and oral statements made regarding the subjects of
this release) contains "forward-looking statements" as defined in
the Private Securities Litigation Reform Act of 1995 regarding,
among other things, future operating and financial performance,
product development, market position, business strategy and
objectives. These statements use words, and variations of words,
such as "continue," "build," "future," "increase," "drive,"
"believe," "look," "ahead," "confident," "deliver," "outlook,"
"expect," and "predict." Other examples of forward looking
statements may include, but are not limited to, (i) statements of
Company plans and objectives, including the introduction of new
products, or estimates or predictions of actions by customers or
suppliers, (ii) statements of future economic performance, and
(III) statements of assumptions underlying other statements and
statements about Lifeway or its business. You are cautioned not to
rely on these forward-looking statements. These statements are
based on current expectations of future events and thus are
inherently subject to uncertainty. If underlying assumptions prove
inaccurate or known or unknown risks or uncertainties materialize,
actual results could vary materially from Lifeway's expectations
and projections. These risks, uncertainties, and other factors
include: price competition; the decisions of customers or
consumers; the actions of competitors; changes in the pricing of
commodities; the effects of government regulation; possible delays
in the introduction of new products; and customer acceptance of
products and services. A further list and description of these
risks, uncertainties, and other factors can be found in Lifeway's
Annual Report on Form 10-K for the fiscal year ended December 31, 2020, and the Company's subsequent
filings with the SEC. Copies of these filings are available online
at https://www.sec.gov,
http://lifewaykefir.com/investor-relations/, or on request from
Lifeway. Information in this release is as of the dates and time
periods indicated herein, and Lifeway does not undertake to update
any of the information contained in these materials, except as
required by law. Accordingly, YOU SHOULD NOT RELY ON THE ACCURACY
OF ANY OF THE STATEMENTS OR OTHER INFORMATION CONTAINED IN ANY
ARCHIVED PRESS RELEASE.
Media:
Derek Miller
Vice President of Communications, Lifeway Foods
Email: derekm@lifeway.net
For general Lifeway Foods inquiries:
info@lifeway.net
Phone: 847-967-1010
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SOURCE Lifeway Foods, Inc.