SAN DIEGO, March 8, 2022 /PRNewswire/ -- Petco Health
and Wellness Company, Inc. (Nasdaq: WOOF) is helping pet parents
care for their pet's whole health by introducing new benefits for
their innovative paid membership plan, Vital Care, making the membership more
accessible and inclusive than ever before. At just $19.99 per month, the cost of a Vital Care membership pays for itself when
unlocking the best of Petco through exclusive savings on nutrition,
grooming, litter, routine veterinary exams and more.
"Over the last two years, families around the country have
welcomed millions of new pets into their homes, and with inflation
impacting all Americans' everyday lives, our innovative
Vital Care program is fundamentally
changing the way people care for their pets' health and wellness
while keeping their wallet healthy, too," said Jenny Wolski, Senior Vice President of
Omnichannel Experience at Petco. "Caring for our pets shouldn't be
complicated or break the bank. With benefits valued between
$320 and $404 per year, plus helpful resources every step
of the way, the plan saves pet parents both time and money. If our
pets could do the math, we think they'd agree - Vital Care is just smart Petconomics!"
Launched in October 2020,
Vital Care originated as part of
Petco's commitment to supporting the overall health and wellness of
pets. Today, with nearly 160,000 pets enrolled, Petco has enhanced
the program to include even more benefits for dogs and a new plan
tailored for cats. At $19.99 per
month with an annual commitment, the cost of Vital Care can be offset by what members get in
return, including:
- $15 Pals Rewards every month to
use on any health and wellness needs they may have
- $20 Pals Rewards for every
routine exam at the vet of your choice or unlimited routine
exams at participating Petco vet locations
- 20% off full-service grooming for dogs*
- 20% off all litter for cats
- 10% off all nutrition**
- An additional 5% off nutrition and litter when used with Repeat
Delivery
- $20 off pet boarding, dog
walking, or pet sitting services on Rover.com, coming soon
To educate pet parents on new Vital
Care benefits and tap into the realities of the current
inflationary environment, Petco launched
"Petconomics," a dedicated marketing campaign
that highlights the membership's "Great Dane-sized" benefits at a
"Chihuahua-sized" price. Featuring economics-inspired creative,
"Petconomics" highlights the win-win that Vital Care presents to pet parents: a healthy
pet and a healthy wallet. Beyond annual savings, the "Petconomics"
concept also showcases how Vital
Care is a convenient and affordable gateway to investing in
long term routine care that can help pet parents keep their pets
happy and healthy while reinforcing Petco's commitment to providing
accessible pet healthcare.
"With personal finances top of mind for everyone right now,
clearly and cleverly illustrating the smart 'Petconomics' of a
Vital Care membership for pet
parents is foundational to our role as their partner in pet health
and wellness," said Katie Nauman,
Chief Marketing Officer at Petco. "Looking at this membership
through the lens of personal finance gave us a timely and relevant
way to connect with pet parents while also reinforcing the
straightforward wellness and economic upsides to
enrolling."
Petco is also launching a Vital
Care affiliate program to make the membership's routine care
accessible to even more pet parents by extending exclusive
Vital Care benefits and discounts to
its affiliate partners' employees and customers. Beginning this
spring, the affiliate program will launch with several
partners, including Rover.com, the San Diego Padres, Companion
Protect, Central Garden & Pet, and more. In addition to the
business-to-business focus, Petco has teamed up with Hill's Pet
Nutrition, which supports shelters through its Food, Shelter &
Love program, to offer exclusive Vital
Care benefits and discounts to shelters across the country
with the goal to provide post-adoption support and ensure adopted
pets stay in their loving homes. Jacksonville Humane Society,
Oklahoma Humane Society, Brandywine SPCA, Baltimore Animal Rescue
& Care Shelter, and Friends of Pima Animal Care Center are each
signed on to launch Petco's Vital Care Shelter Affiliate program.
If you and your business are interested in participating in Petco's
Vital Care Shelter Affiliate program, please reach out to us at
VitalCare@petco.com.
Enhanced Vital Care benefits are
available now to new and existing members and can be used in-store,
online or in the Petco app. To learn more about Vital Care, visit petco.com/VitalCare.
*Full-service baths include deep-cleaning shampoo, blow-dry,
15-minute brushout, scented spritz, gland expression, nail trim and
ear cleaning. Full-service haircuts include breed-specific cut and
style, deep cleaning shampoo, blow-dry, 15-minute brushout, scented
spritz, gland expression, nail trim and ear cleaning. Full-service
grooming includes breed-specific cut and style, deep-cleaning
shampoo, blow-dry, 15-minute brushout, scented spritz, gland
expression, nail trim and ear cleaning." Grooming services
for dogs only.
**Nutrition savings does not include treats and chews.
Grooming services for dogs only.
About Petco, The Health + Wellness
Co.
Petco is a category-defining health and wellness company focused on
improving the lives of pets, pet parents and our own Petco
partners. Since our founding in 1965, we've been striving to set
new standards in pet care, delivering comprehensive wellness
solutions through our products and services, and creating
communities that deepen the pet-pet parent bond. We operate more
than 1,500 Petco locations across
the U.S., Mexico and Puerto Rico, including a
growing network of more than 150 in-store veterinary hospitals, and
offer a complete online resource for pet health and wellness
at petco.com and on the Petco app. In tandem
with Petco Love (formerly the Petco Foundation), an
independent nonprofit organization, we work with and support
thousands of local animal welfare groups across the country and,
through in-store adoption events, we've helped find homes for more
than 6.5 million animals.
Contact:
Danielle Alvarado
danielle.alvarado@petco.com
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SOURCE Petco Health and Wellness Company, Inc.