New sustainable materials across more
products and packaging designed to help reduce environmental
impact
ROUND
ROCK, Texas, March 31,
2022 /PRNewswire/ --
Story Highlights
- Latitude 5000 series features the world's most innovative use
of sustainable materials
- Ocean-bound plastics incorporated into products and
accessories
- Bio-based rubber from castor beans increases use of renewable
materials
- New packaging is made from 100% recycled or renewable materials
and is 100% recyclable
Ahead of Earth Day, Dell Technologies is launching new products
and sustainable materials to help address the growing issues of
waste and resource constraints.
These new products and materials build on Dell's recent reveal
of Concept Luna – an ambitious prototype that explores
revolutionary design ideas to reduce resource use and keep
even more circular materials in the economy. The new additions show
how Dell is driving progress against its sustainability
goals today while providing more choice for customers who are
increasingly prioritizing the environment when making purchase
decisions.
"Dell's purpose is to create technology that drives human
progress. We're inspired by the opportunity to change things for
the better for our future generations. This is clear in the new
ways we're designing and packaging our products to help reduce
environmental impact, waste and emissions," said Rahul Tikoo, senior vice president, Client
Product Group, Dell Technologies. "As we build on our circular
leadership, we're taking this a step further - continually
examining, re-examining and reconsidering every step of
the product lifecycle to deliver even more sustainable
products in the future."
Latitude 5000 series: Bringing together the world's most
innovative use of sustainable
materials.1
The Latitude 5000 series is
Dell's highest volume PC; therefore, investments in sustainability
features help ensure Dell effectively delivers impact at scale. The
latest Latitude 5000 series offers even more intentional design
choices to increase use of recycled and renewable content
including:
- A laptop lid made from 71% recyclable and renewable materials
including tree-based bioplastic upcycled from the paper making
industry (21%), reclaimed carbon fiber (20%) and post-consumer
recycled plastic (30%).2 By focusing on the second
heaviest part of the device – the lid – Dell can make a larger
sustainability impact, helping reduce the product's carbon, water
and energy footprint.
- The base of the system is created with reclaimed carbon fiber
(20%) and new bio-based rubber feet made from castor bean oil
(39%).3 This renewable material reduces reliance on
petroleum-based materials.
- This series also marks an important milestone in Dell's
existing use of ocean-bound plastics, expanding use beyond
packaging into products. The Latitude 5000 series features
ocean-bound plastics in the fan housing (28%).
- Protecting the product, the Latitude 5000 series features
packaging made from 100% recycled or renewable materials – all of
which is 100% recyclable.4
Advancing sustainable materials across more
products and platforms than ever before.
Over the last
decade, Dell introduced a strong line-up of sustainable material
innovations, including several industry-first applications. Dell is
now building upon its existing efforts and partnerships with the
expansion of new sustainable and renewable materials in more
products and platforms.
With growing awareness of the serious environmental issues
caused by plastics ending up in oceans every year, in 2017, Dell
launched the industry's first project using ocean-bound plastics to
create commercial-scale packaging with the goal of capturing this
waste before it enters waterways and transforming it into a
resource. Since then, Dell has dramatically scaled usage –
consuming over 227,000 pounds of ocean-bound plastics and using the
material in over 5.1 million recyclable packaging trays and
endcaps.
"Early on, Dell recognized the need for cross-industry
collaboration to address the scale of the ocean-bound plastic
problem, and fueled the development and launch of NextWave
Plastics, the only consortium of global companies working together
to build a network of ocean-bound plastic suppliers and bring value
to the communities from which this material is sourced," said Dune
Ives, CEO of Lonely Whale. "Today's announcement demonstrates
Dell's long-term commitment to addressing the 14 million metric
tons of new plastic entering the ocean every year."
In addition to expanding ocean-bound plastics to the Latitude
5000 series, it can also be found in the fan housing in our
Precision 3000 series mobile workstations, and in the fan and fan
housing in Dell OptiPlex Micro desktops and Precision
Workstations.5 Dell has also extended use of this
material in its EcoLoop Pro series of backpacks, sleeves and
briefcases which features 100% ocean-bound plastic in the exterior
main fabric.
The bio-based rubber derived from castor beans can also be found
in the bottom bumpers of the Latitude 7430 and 7530 and Precision
3000 series Mobile Workstations—increasing Dell's mix of renewable
materials.6
These new materials join Dell's existing sustainable materials
portfolio which includes closed-loop and recycled plastics,
reclaimed carbon fiber, aluminum produced with hydro power,
bio-based plastics and closed-loop aluminum and rare earth magnets.
These efforts were recently recognized by the Environmental
Protection Agency's (EPA) Sustainable Materials Management Awards,
where Dell's use of bio-based plastics received a Cutting Edge
Champion Award, its closed-loop aluminum pilot received the
Sustained Excellence Award and its recycling services received a
Gold Recycling Award. These awards mark eight consecutive years
that Dell has been recognized with by the EPA for its commitment to
sustainable materials management and recycling electronics
responsibly.
Designing and manufacturing products with sustainable materials
is only half of the circular economy story – reducing e-waste by
keeping products and materials in use as long as
possible through repair, reuse and recycling is just as
critical. In support of this ambition, Dell recently
launched new programs which build on its 20+ years of offering
global recycling services to rethink, redesign, reuse and
recycle – adapting to changing customer and consumer demands.
New packaging made from 100% recycled or renewable materials
– and is 100% recyclable
Dell is accelerating progress on
its 2030 packaging moonshot goal, introducing its first packaging
made from 100% recycled or renewable materials which is 100%
recyclable.7 This new packaging includes:
- Paper alternatives to items traditionally packaged in plastic
bags like power cords and paper documentation
- Recycled corrugate shipping box with an inner tray made from a
sustainably sourced bamboo and sugar cane fiber-based
pulp8
- Paper-based tape to reduce the potential waste stream
contamination that occurs when plastic tape is used
The new packaging is rolling out across all new Latitude series
laptops, Precision mobile workstations and XPS devices, giving Dell
the opportunity to make impact at scale.
Additional Dell news:
In case you missed it, check out
Dell's additional news and announcements:
- Dell Technologies elevates the hybrid work experience
- Rethinking Recycling blog
- New Asset Recovery Services expands to 35 countries
- Precision 5470 delivers unrivaled power in a 14"
workstation
- Dell recently introduced new desktops across OptiPlex and
Precision fixed workstations. (Press Kit)
- Dell Technologies evolves and elevates cloud client computing
ecosystem
Additional resources
- Find out more about Dell Technologies commitment to advancing
sustainability here.
- Connect with Dell
via Twitter, Facebook, YouTube and LinkedIn.
- For approved Dell Technologies assets please visit our press
kit.
Dell Technologies (NYSE: DELL) helps organizations and
individuals build their digital future and transform how they work,
live and play. The company provides customers with the industry's
broadest and most innovative technology and services portfolio for
the data era.
* Based on
Dell internal analysis, February 2022.
1 Based on Dell internal analysis, November 2021.
Featuring, 35% of recycled plastics, 20% of recycled carbon fiber,
renewable 39% of bio-based materials, and 28% of ocean bound
plastics. Percentage of bio-based and recycled content by
weight. Starting April 2022.
2 Percentage of bio-based and recycled content by
weight.
3 Percentage of bio-based and recycled content by
weight.
4 Approximately 95% recycled content and 5% renewable
content in the form of FSC paper fibers. Excludes optional
items added to order and included in box. Paper packaging materials
can be recycled via municipal recycling, where available. System
bag is made from recycled plastic and can be recycled along with
other thin plastics.
5 Dell Precision 3570/3571 Mobile Workstations contain
28% ocean-bound plastics in the fan housing. It can also be found
in the fan and fan housing in Dell OptiPlex Micro desktops and
select Precision Fixed Workstations (13% total).
6 Castor oil-based rubber is used in the bottom bumpers
of Latitude 7430 and 7530 (up to 39%) and Precision Mobile
Workstations (up to 46%).
7 Excludes optional items added to order and included in
box. Renewable materials in the form of FSC paper fibers. Paper
packaging materials can be recycled via municipal recycling, where
available. System bag is made from recycled plastic and can be
recycled along with other thin plastics.
8 New packaging is made with up to 95% recycled content
and up to 22% renewable content in the form of FSC paper
fibers. Material make up varies by product and size. Excludes
optional items added to order and included in box.
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SOURCE Dell Technologies