Bed Bath & Beyond® and buybuy
BABY® selection now available on Kroger.com
CINCINNATI AND UNION, N.J., April 6,
2022 /PRNewswire/ -- The Kroger Co. (NYSE: KR),
America's largest grocery retailer, and Bed Bath & Beyond Inc.
(NASDAQ: BBBY), a leading omnichannel retailer for home, baby, and
wellness products, today announced the launch of the companies'
e-commerce experience.
"When our customers think of food, they think of Kroger," said
Stuart Aitken, Kroger's Senior Vice
President and Chief Merchant & Marketing Officer. "And we're
more than just food. This collaboration expands our e-commerce
selection, enabling our customers to send a new homeowner a
beautiful cheese board and the cheese that goes with it. Or they
can send new parents a stroller alongside diapers and a Home Chef
meal – all in one digital transaction, saving our customers time
and providing a positive shopping and gifting experience."
The multi-category omnichannel collaboration, which includes
some of the most sought-after items from bedding and storage to
baby furniture and gear, was first announced in November 2021.
"We are very pleased to expand our customer base through the
extensive reach of Kroger, the largest grocer in the U.S.," said
John Hartmann, Chief Operating
Officer of Bed Bath & Beyond Inc. and President of buybuy BABY.
"With our authoritative line of products for every room of the
home, including our exclusive Owned Brands, and leading line of
items that help welcome moms and dads to parenthood, we are excited
to provide Kroger shoppers with a compelling one-stop shopping
experience. We're also well underway with the planning and design
of our Kroger in-store pilot program and look forward to its launch
later this year."
The e-commerce venture enabled by Kroger's Ship
marketplace has added several thousand items from Bed Bath
& Beyond and buybuy BABY. The curated digital experience
is divided into easily shoppable categories to help customers find
exactly what they need quickly. Shoppers can browse among favorite
items, including Bed Bath & Beyond's exclusive Owned Brands –
NestwellTM, Haven®, Simply
EssentialTM, Our TableTM, Wild
SageTM, Squared AwayTM, Studio 3BTM and H for HappyTM, as
well as leading national brands. Popular items now available on
Kroger.com include:
From Bed Bath & Beyond:
- Our Table™ 12-inch Preseasoned Cast Iron Skillet
- Haven® Organic Cotton Flatweave Bath Towel
- Nestwell™ Washed Linen Cotton 3-Piece Full/Queen Duvet Cover
Set
- Cuisinart® Power Advantage 7-Speed Hand Mixer with Storage
Case
- Nespresso by Breville Vertuo Next Classic Coffee/Espresso Maker
Bundle
- iRobot® Roomba® j7+ (7550) Wi-Fi® Connected Self-Emptying Robot
Vacuum
- Ninja® CREAMi™ Ice Cream Maker
From buybuy BABY:
- SKIP*HOP® Silver Lining Cloud Activity Center and
Exerciser
- Fridababy NoseFrida® Electric Nasal Aspirator
- Graco® 4Ever® DLX 4-in-1 Convertible Car Seat
- Boppy® Original Nursing Pillow and Positioner
- Dr. Brown's® Deluxe Bottle Warmer & Sterilizer
A branded shop-in-shop experience piloted in select stores will
follow.
Media Assets
To download Kroger and Bed Bath & Beyond visuals, please
visit here.
About The Kroger Co.
At The Kroger Co. (NYSE: KR), we are Fresh for Everyone™ and
dedicated to our Purpose: To Feed the Human Spirit®. We are, across
our family of companies, nearly half a million associates who serve
over 11 million customers daily through a seamless shopping
experience under a variety of banner names. We are committed to
creating #ZeroHungerZeroWaste communities by 2025. To learn more
about us, visit our newsroom and investor relations site.
About Bed Bath &
Beyond
Bed Bath & Beyond Inc. and subsidiaries (the "Company") is
an omnichannel retailer that makes it easy for our customers to
feel at home. The Company sells a wide assortment of merchandise in
the Home, Baby, Beauty and Wellness markets. Additionally, the
Company is a partner in a joint venture which operates retail
stores in Mexico under the name
Bed Bath & Beyond.
The Company operates websites at bedbathandbeyond.com,
bedbathandbeyond.ca, buybuybaby.com, buybuybaby.ca,
harmondiscount.com, facevalues.com, and decorist.com.
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SOURCE The Kroger Co.