ROCKFORD, Mich., April 20,
2022 /PRNewswire/ -- Merrell®, the leading outdoor
performance and lifestyle brand, has been awarded its first
Association of National Advertisers (ANA) REGGIE Award for its
Trail Running Month: Make Your Miles Wild campaign. The campaign
took home a silver award in the Small Budget Brand Activation
Merrell and its agency partners, Supply + Demand and Words from
the Woods, collaborated on the campaign which featured a strategic
mix of social media, digital programming including email, display
and paid social, influencers and brand ambassadors with the goal of
reframing how consumers view trail running.
"Our goal as a brand is to share the simple power of being
outside with everyone, and the Make Your Miles Wild campaign was
our call to action to get everyday runners to add a little nature
to their routine," said Janice
Tennant, chief marketing officer of Merrell. "We are honored
to be named among incredible brands this year."
The annual REGGIE Awards recognize the best brand, media, and
brand activation marketing campaigns and are selected by a jury of
industry leaders as best-in-class examples of marketing that both
builds a brand's image and drives a specific consumer
For more information on Merrell, please visit merrell.com.
Merrell® exists to share the simple
power of being outside and is committed to building an inclusive
and sustainable environment for future generations to enjoy. As the
global leader in outdoor active footwear with the Moab hiking boot
and Jungle Moc, Merrell is focused on merging performance, styling,
and comfort to empower all people to confidently explore the
outdoors. Visit Merrell.com or follow us on social @Merrell.
Merrell® is a division of Wolverine World Wide,
Inc.(NYSE: WWW), one of the world's leading marketers and
licensors of branded casual, active lifestyle, work, outdoor sport,
athletic, children's and uniform footwear and apparel.
ABOUT THE REGGIE AWARDS:
Since 1983 the REGGIE Awards have been the premier industry awards
program recognizing the best brand activation marketing campaigns
activated by brands and agencies. The name – REGGIE – was
originally chosen because it symbolizes results by "making the
cash register ring" with consumers. The Super REGGIE recognizes
the highest level of achievement and is awarded to the
"best-in-class" from the Gold category winners. It is the most
honored award in the Brand Activation industry, recognized as the
crème de la crème in the marketing world.
ABOUT THE ANA:
The ANA's (Association of National Advertisers) mission is to drive
growth for marketing professionals, for brands and businesses, and
for the industry. Growth is foundational for all participants in
the ecosystem. The ANA seeks to align those interests by leveraging
the 12-point ANA Masters Circle agenda, which has been endorsed and
embraced by the ANA Board of Directors and the Global CMO Growth
Council. The ANA's membership consists of more than 1,600 domestic
and international companies, including more than 1,000 client-side
marketers and nonprofit fundraisers and 600 marketing
solutions providers (data science and technology companies, ad
agencies, publishers, media companies, suppliers, and vendors).
Collectively, ANA member companies represent 20,000 brands, engage
50,000 industry professionals, and invest more than $400 billion in marketing and advertising
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