- Max Velocity Built on Max
Cloud Allows for the Creation of Weather and News
Video Stories from Anywhere
- Launching in June, Max Alert Live Will Keep Audiences
Informed Through On-Air Notification of Disruptive Weather
Events
ANDOVER,
Mass., and ATLANTA,
April 25,
2022 /PRNewswire/ -- The latest innovations to the
Max Platform, Max Velocity and Max Alert Live, are being unveiled
by IBM (NYSE: IBM) and its subsidiary The Weather Company in
conjunction with the National Association of Broadcasters (NAB)
show in Las Vegas.
Like it did over a decade ago with its first real-time weather
graphics rendering system, The Weather Company aims to transform
the broadcast industry with Max Velocity, a new browser-based video
storytelling tool designed to allow media clients to create
high-quality digital content quickly and easily from any
environment for publishing across platforms. The new tool,
available now, helps accelerate storytelling, combining
template-based video creation with weather data, interactive
mapping and streamlined person-to-person interviews. The
browser-based technology allows users to publish the videos from a
remote live shot, the studio, or while working from home – anywhere
with an internet connection. It is built on top of Max Cloud, a modern, hybrid cloud platform
designed to help broadcasters collaborate at scale and increase
their content output.
"Our customers want to work from different environments and
leveraging cloud-based workflows can help make that possible with
Max Velocity. It addresses today's evolving needs of the media
industry to report from any location utilizing high-quality weather
graphics expected by audiences, while keeping their infrastructure
and assets protected," said Joe
Fiveash, vice president of strategy and media solutions,
IBM's The Weather Company. "As part of IBM, we have the experience,
investment and expertise to provide powerful tools at scale.
Station groups can use this type of innovation to help realize
operational efficiencies, as well as create more content that can
potentially be used to help generate advertising revenue."
The availability of Max Velocity on the secured and highly
available Max Cloud helps drive
increased collaboration among station groups and disaster recovery
that the security and scalability of IBM Cloud can deliver. Max
Velocity is engineered to enable broadcasters to:
- Expand and improve storytelling capabilities – Max
Velocity's easy-to-use interface allows team members, or even a
sponsor, to create videos quickly whenever and wherever they choose
without needing specialized skills or professional hardware.
- Publish from anywhere – Stories can be told from a
browser-based device (i.e., laptop, tablet or mobile phone) while
at a local school or even at the county fair – anywhere with an
internet connection. To add interviews or outside perspective,
external experts using a tablet or mobile device can also be
brought into the story from remote locations with the click of a
button.
- Optimize resources and teamwork – Using Max Velocity,
station resources, whether in the same city or across the country,
can help produce weather content when needed, especially during
severe weather events.
- Potentially drive digital revenue – Creation of video
content using Max Velocity can potentially be used to generate
advertising opportunities across digital and broadcast platforms.
The integrated remote interview component allows for quick and easy
production of native advertising content.
- Educate viewers with climate change content - Thanks to
a new collaboration with Climate Central, a nonprofit news
organization that shares independent climate-related content by its
scientists and science reporters, Max Velocity provides quick
access to engaging content to help tell deeper climate and weather
stories.
In late June, Max Alert Live, the newest component of the
alerting platform, will debut to help keep audiences informed and
safe by notifying them of disruptive weather events. The solution
will utilize the familiar Max user interface and cloud-based
technology, so alerts can be managed from anywhere with an internet
connection. Once available, broadcasters will be able to match
their current on-air look with modern graphics that dynamically
adapt to the changing weather to convey the urgency of the emerging
threat. By directly integrating data from the National Weather
Service (NWS), Max Alert Live will have the ability to
automatically trigger messages that scroll across the bottom of the
screen when predetermined weather alerts are issued by the NWS.
"Max Alert Live will allow stations to manage National Weather
Service watches and warnings from anywhere with an internet
connection, helping provide viewers with quick and engaging severe
weather notifications," noted Bill
Dow, head of media solutions, IBM's The Weather Company.
"Messaging can be placed anywhere on screen and set to display
automatically or manually depending on severity level. Since
Max Alert is leveraging Max graphics
technology, weather crawls and alerts can match the look and
branding of the station's main weathercast."
To see a demo of Max Velocity, Max Alert Live, and the rest of
the industry-leading Max suite, visit The Weather Company booth
#N4325 at NAB 2022.
Learn more about Max Velocity
https://www.ibm.com/products/max-velocity and Max Cloud
https://www.ibm.com/products/max-cloud.
For more information about The Weather Company, an IBM Business,
visit https://newsroom.ibm.com/the-weather-company. For more on
IBM, visit IBM.com.
About IBM
IBM is a leading global hybrid cloud and AI,
and business services provider, helping clients in more than 175
countries capitalize on insights from their data, streamline
business processes, reduce costs and gain the competitive edge in
their industries. Nearly 3,800 government and corporate
entities in critical infrastructure areas such as financial
services, telecommunications and healthcare rely on IBM's hybrid
cloud platform and Red Hat OpenShift to affect their digital
transformations quickly, efficiently, and securely. IBM's
breakthrough innovations in AI, quantum computing,
industry-specific cloud solutions and business services deliver
open and flexible options to our clients. All of this is
backed by IBM's legendary commitment to trust, transparency,
responsibility, inclusivity, and service. For more information,
visit www.ibm.com
Media Contact:
Luca
Sesti
luca.sesti@ibm.com
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SOURCE IBM