New live nightly "I Am Athlete Tonight"
show to debut April 27 on SiriusXM's
Mad Dog Sports Radio channel
Development agreement between SiriusXM and
I Am Athlete to create new podcast and radio content
SXM Media holds exclusive ad sales rights
for I Am Athlete's audio podcasts
NEW
YORK, April 25, 2022 /PRNewswire/ -- SiriusXM
and I Am Athlete, the athlete-led media network founded by former
NFL All-Pro receiver Brandon
Marshall, announced today they have joined forces in a
new expansive content deal that includes a live nightly radio show
and other game-changing projects.
The new agreement will expand the already popular I Am Athlete
platform by delivering new innovative programming to more fans who
want an authentic "locker room" perspective on sports and pop
culture directly from those who played the game.
I Am Athlete and SiriusXM will produce a new nightly show that
will air nationwide on SiriusXM's Mad Dog Sports Radio (channel 82
on SiriusXM radios and on the SXM App). Debuting this
Wednesday, April 27, I Am Athlete
Tonight will air live every weekday from 7-9 pm ET/4-6 pm
PT.
Former NFL defensive end Leger Douzable will lead a cast
of rotating co-hosts that will feature Marshall, former NFL
players LeSean McCoy,
Brandon Flowers and Adam
"Pacman" Jones, former NBA player Antoine Walker, former WNBA player
Chantel Tremitiere and
journalist Omar Kelly as they
engage in the type of thoughtful, unfiltered discussions that the
I Am Athlete podcast is known for. I Am Athlete
Tonight episodes will also be available as podcasts after they
air on SiriusXM.
SiriusXM and I Am Athlete have also entered into a developmental
agreement and will combine the strength of both brands and
platforms to bring additional engaging talent to the air and
develop new and unique content in the future.
As part of the agreement, SXM Media, SiriusXM Holdings'
advertising sales group, is now the exclusive global ad
representative for the popular I Am Athlete audio podcast –
hosted by Brandon Marshall and Chad
"Ochocinco" Johnson – and other audio podcasts developed with I Am
Athlete. SXM Media also sells across the I Am Athlete video
podcast. SXM Media is the gateway for marketers to the #1
U.S. podcast advertising network in reaching weekly podcast
listeners, per Edison Research.
The I Am Athlete podcast is available on all major
podcast platforms.
"We are excited to team up with SiriusXM. SiriusXM is an
extraordinary company that shares our passion for innovation in
storytelling and giving the athlete a platform," said
Marshall. "I Am Athlete is the premier destination for
athletes to tell their own stories, write their own scripts,
highlight successes and also hold each other accountable. The
sports media landscape has drastically changed. Our
partnership brings our unique content and approach to storytelling
to fans, every day."
"I Am Athlete has established itself as a prominent and popular
podcast because it is the kind of authentic,
straight-from-the-athlete talk that fans love and want more
of. We're excited to team up and build on that," said
Steve Cohen, SVP, Sports Programming
and Podcasts, SiriusXM. "Brandon and team will produce new
and exclusive content that will enhance our Mad Dog Sports Radio
channel. And together, we look forward to developing new
talent and content for I Am Athlete and SiriusXM that will appeal
to listeners everywhere."
About I Am Athlete
I Am Athlete is a cultural phenomenon.
IAA launched at the height of the pandemic in April 2020. What began as a small weekly
discussion between Brandon Marshall,
Chad "Ochocinco" Johnson and a host of other local NFL stars, has
since exploded to over 780K Youtube
subscribers and generated over 90 million organic views,
globally.
IAA invites listeners to join in on raw, unscripted, locker room
conversations with some of the biggest stars in sports, news and
pop culture, including Antonio
Brown, Jake Paul,
Cam Newton, Lil Wayne, Fat Joe and more - often times
revealing a side of athletes and entertainers never seen or heard
before. IAA has given athletes a new platform to voice their
perspectives and control their own narrative.
In addition to I Am Athlete, Brandon
Marshall is also the founder of House of Athlete. HOA is a
fully integrated fitness ecosystem designed for the athlete - in us
all. HOA offers members a guided, personalized fitness
experience at state-of-the art facilities, with expert coaches and
a tight-knit tribe of like-minded peers. Just like an athlete
on a team. House of Athlete also offers elite, personalized
in-season and off-season training for competitive athletes who want
to dominant at the highest levels. Notable members include
NBA phenom Ja Morant, 49er's
standout Deebo Samuels and 2021
PFF's Rookie of the Year Justin
Jefferson. To learn more,
visit houseofathlete.com
About SiriusXM
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the leading audio
entertainment company in North
America, and the premier programmer and platform for
subscription and digital advertising-supported audio
products. SiriusXM's platforms collectively reach
approximately 150 million listeners, the largest digital audio
audience across paid and free tiers in North America, and deliver music, sports,
talk, news, comedy, entertainment and podcasts. Pandora, a
subsidiary of SiriusXM, is the largest ad-supported audio
entertainment streaming service in the U.S. SiriusXM's subsidiaries
Stitcher, Simplecast and AdsWizz make it a leader in podcast
hosting, production, distribution, analytics and
monetization. The Company's advertising sales arm, SXM Media,
leverages its scale, cross-platform sales organization, and ad tech
capabilities to deliver results for audio creators and
advertisers. SiriusXM, through Sirius XM Canada Holdings,
Inc., also offers satellite radio and audio entertainment in
Canada. In addition to its audio entertainment businesses,
SiriusXM offers connected vehicle services to automakers. For
more about SiriusXM, please go to: www.siriusxm.com.
Source: SiriusXM
Media contacts:
For SiriusXM
Andrew.FitzPatrick@SiriusXM.com
Kevin.Bruns@SiriusXM.com
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SOURCE Sirius XM Holdings Inc.