Cruise line bar menu on new ship, Rotterdam, beats top restaurants, hotels and
casinos
SEATTLE, April 28,
2022 /PRNewswire/ -- Holland America Line took
home a win for "Best Beverage Menu' for its newest onboard bar —
Half Moon Bar — at the 2022 VIBE Vista Awards that were
presented during the VIBE (Very Important Beverage Executives)
conference this week in Carlsbad,
California. The award spans the entire beverage industry and
competition included a collection of restaurant groups, hotel
chains, casinos and more.
Half Moon
Bar is an immersive experience looking at the history of
cruising through the lens of a cocktail.
Holland America Line's Half Moon
Bar is a new concept for the brand that was exclusively introduced
aboard its most recent ship, Rotterdam, which launched in November 2021. The venue is an immersive
experience looking at the history of Holland America Line and
cruising through the lens of a cocktail. Each drink comes with a
fascinating tale of its inspiration that is vividly described in
the bar menu for guests to peruse.
"Holland America Line has a rich history of nearly 150 years,
and with Half Moon Bar on Rotterdam we wanted to create a bar concept
that celebrates our story with an immersive menu, and it's quickly
become the most popular bar on board," said Michael Smith, senior vice president, guest
experience and product development for the cruise line. "We are
honored to be named best beverage menu for Half Moon Bar, selected
from across the beverage industry, and we thank the panel from
Johnson & Wales University for
recognizing our commitment to giving our guests an exceptional
experience."
The creative cocktails at Half Moon Bar aim to take guests back
in time, on a journey though Holland America Line's history. Drinks
on the menu include:
- "The Original" celebrates the line's first ship, Rotterdam I,
made with a Dutch gin and a hint of single malt Scotch, ingredients
inspired by the building of the ship and Holland America Line's
Dutch beginnings.
- "De Halve Moon" is an ode to the Dutch sense of exploration and
the botanical wonderland Henry
Hudson found in present-day New
York, made with Old Duff genever, lemon rosewater shrub and
DDG Bitters.
- "Three Mile Run" is a prohibition cocktail that tells the story
of Holland America Line Prohibition-era cruises to nowhere for New
Yorkers, where cocktail bars on the ship could be legally open. It
is made from a combination of lemon, honey and gin for a Bee's
Knees, whiskey for a Gold Rush or rum for a Honey Bee.
- "May She Be Blessed" is an ode to the godmothers who bless the
Holland America Line ships, made with champagne and a choice of
essence.
- "Rotterdam VII" is dedicated to its namesake ship and the
ship's unique blend of tradition and innovation, made with smoked
gin and maraschino cocktail.
The VIBE Vista Awards recognize the top performers in the
beverage industry through the creation, training, execution,
management and on-going positive results of beverage programs.
Entries were reviewed by a panel of Johnson
& Wales University beverage faculty, staff and alumni
and were judged on positive beverage sales initiatives, efficient
operational innovations and training and service programs producing
high quality standards. VIBE Conference is the premier annual event
for chain and hotel adult beverage executives and suppliers.
For more information about Holland America Line, consult a
travel advisor, call 1-877-SAIL HAL (877-724-5425) or visit
hollandamerica.com.
Find Holland America Line on Twitter, Facebook and the
Holland America Blog. Access all social media outlets via the
home page at hollandamerica.com.
About Holland America Line [a division of Carnival
Corporation and plc (NYSE: CCL and CUK)]
Holland America Line has been
exploring the world since 1873 and was the first cruise line to
offer adventures to Alaska and the
Yukon nearly 75 years ago. Its
fleet of premium ships visits nearly 400 ports in 114 countries
around the world, offering an ideal mid-sized ship experience. A
third Pinnacle-class ship, Rotterdam, joined the fleet in
July 2021.
The leader in premium cruising, Holland America Line's ships
feature innovative initiatives and a diverse range of enriching
experiences focused on destination exploration and personalized
travel. The best live music at sea fills each evening at Music
Walk, and dining venues feature exclusive selections from Holland
America Line's esteemed Culinary Council of world-famous chefs.
CONTACT: Bill Zucker,
Erik Elvejord
PHONE: 800-637-5029, 206-626-9890
EMAIL: pr@hollandamerica.com
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SOURCE Holland America Line