BEIJING, May 23, 2022
/PRNewswire/ -- JD.com today announced the kick-off of its annual
618 Grand Promotion, which originally was to celebrate the
company's birthday and now has turned into China's largest mid-year shopping festival.
Running from May 23 to June 20, the
promotion will offer preferential benefits for US merchants
launched through the company's partnership with Shopify.
In addition to waiving deposit and platform fees, JD will
provide various supporting resources for key account merchants
including exclusive traffic, special promotional activities and
participation in JD Worldwide's "Overseas Direct Purchase"
campaign. Items identified as potential best-sellers will be listed
in the cross-border marketplace's "selected product pool" for
additional exposure. JD will also provide special coupons and a
variety of newcomer rights to first-time shoppers buying from
Shopify merchants.
"We are delighted to kick off this year's 618 Grand Promotion
along with providing preferential benefits for brands and merchants
on Shopify," said Zachary Gidwitz,
head of the JD and Shopify Partnership. "This partnership provides
an exclusive and trusted gateway for US merchants and independent
brands who want to unlock the multi-trillion dollar e-commerce
market in China. The largest
mid-year shopping festival in China, 618, will be a crucial opportunity for
their first showing."
"618 is one of the biggest shopping festivals of the year, and
presents the ideal stage for our merchants to showcase high-quality
products to JD's 580 million customers in China as part of our strategic partnership,"
said George Xue, Country Head and
Director, Shopify Greater China." With global cross-border commerce
and China's e-commerce market -
the world's largest - continuing to expand, we look forward to
creating more opportunities for US and China merchants to reach new audiences and
thrive."
"Since launching on JD, ColourPop has seen a month-on-month
growth rate of 550% in sales," said James
Du, General Manager of US beauty product platform ColourPop.
"Thanks to the one-stop solution provided by the partnership
between JD.com and Shopify, which alleviates our worries about
establishing business in a new market, we are looking forward to
witnessing a sales surge by participating in 618 Grand Promotion
for the first time."
Early in January, JD.com and Shopify announced the collaboration
to give independent brands in the US a simple, trusted way to
access consumers in China. With
this collaboration, JD.com has open an accelerated channel for
brands on Shopify to list products through JD Worldwide, the
company's cross-border e-commerce marketplace. JD.com's
global-reach supply chain network also provides end-to-end
fulfillment service from the US to China, leveraging JD.com's US-China cargo
flights, US warehouses and 1,400+ warehouses and 200,000+ delivery
personnel in China.
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SOURCE JD.com