'Bridesmaids' star Wendi McLendon-Covey encourages customers to
create their backyard oasis at Big Lots in new ad
campaign
COLUMBUS, Ohio, May 24, 2022
/PRNewswire/ -- Big Lots, Inc. (NYSE: BIG), one of America's
largest home discount retailers, is stepping up to help customers
beat inflation with deep discounts this summer, starting with
savings of 25% to 50% on patio furniture and accessories, Broyhill
furniture, and Sealy and Serta queen and king mattresses now
through June 4. To promote the
company's summer sales, actress Wendi
McLendon-Covey, of "The Goldbergs" and "Bridesmaids" fame,
appears in new ads showing shoppers how to create a patio and
backyard space envied by their neighbors.
"We know inflation and gas prices are on everyone's minds right
now, and it's important that customers know we're here for them, as
we've always been. Helping them live big and save lots is our
mission and built into everything we do," said Bruce Thorn, president and CEO of Big Lots. "We
offer the top brands our customers love at some of the lowest
everyday prices anywhere. Stacking our inflation-busting discounts
on top of already low prices is a significant opportunity for
savings."
The Memorial Day "Price Crush Summer Sale," running now through
June 4, features 50% off patio
cushions, stacking chairs, tables, summer serveware and Broyhill
home décor; 40% off wicker seating and outdoor lighting; and 30%
off the entire stock of planters, pools, waterparks, summer toys
and swim accessories. Customers can also save 25% on patio dining,
grills and fire pits; Sealy and Serta queen and king mattresses;
and Big Lots' exclusive Broyhill furniture.
Big Lots launched its breakthrough "Be A BIGionaire" campaign
featuring Retta, from "Good Girls" and "Parks and Recreation" in
May 2021 and introduced a "Happy
Have-it-all-idays" version with "Superstar" Molly Shannon and Eric
Stonestreet of "Modern Family" at Christmastime. The new
"Pati-OMG" ad leverages McLendon-Covey's trademark comedic timing
and talent.
"I love spending time outdoors and showing off my backyard, so
I'm excited to be the new 'BIGionaire' for Big Lots' summer ads,"
said McLendon-Covey. "Big Lots is a fun, authentic brand that
I love because they have a surprising variety of merch and
it doesn't break the bank. I was blown away by the
quality of Big Lots furniture and décor I saw on set. I was tempted
to buy gazebos for everyone in my family!"
To learn about Big Lots sales, customers can sign up to be a BIG
Rewards member and receive a 15% off joining bonus as well as
rewards after every three purchases. BIG Rewards, ranked by
Newsweek as one of America's Best Loyalty Programs of 2022, also
includes frequent 20% off coupons, free item weekends, "Big Bucks"
coupons, a birthday surprise and many other exclusive offers
throughout the year. To shop online or find the store nearest you,
visit biglots.com.
ABOUT BIG LOTS
Headquartered in Columbus,
Ohio, Big Lots, Inc. (NYSE: BIG) is a leading home
discount retailer and a Fortune 500 company, operating 1,432 stores
in 47 states, as well as a best-in-class ecommerce platform with
expanded capabilities via BOPIS, curbside pickup, Instacart and
same day delivery across thousands of items. The company's product
assortment is focused on home essentials: Furniture, Seasonal, Soft
Home, Food, Consumables and Hard Home. Ranked one of the
fastest-growing eCommerce businesses by Digital Commerce 360 and
the recipient of Home Textiles Today's 2021 Retail Titan
Award, Big Lots' mission is to help people Live BIG and
Save Lots. The company strives to be the BIG difference for a
better life by delivering exceptional value to customers through
the ultimate treasure hunt shopping experience, building a "best
places to grow" culture, rewarding shareholders with consistent
growth and top-tier returns and doing good in local communities.
For more information about the company, visit biglots.com.
Media Contact:
Taylor
Castillejo
Tombras
tcastillejo@tombras.com
(865) 257-0026
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SOURCE Big Lots, Inc.