SiriusXM's collaboration with MasterClass
enables listeners, for the first time, to experience MasterClass
programming from their cars, homes, and on-the-go streaming
devices
Airing on SiriusXM Stars and Business
Radio, the new program will feature MasterClass instructors from
the worlds of culture and business
Classes from Hillary Rodham Clinton, Bob Iger, Steve
Martin, Metallica, Issa Rae,
RuPaul, Howard Schultz, Serena Williams, and Anna Wintour to air in the opening
weeks
NEW
YORK, May 26, 2022 /PRNewswire/ -- SiriusXM and
MasterClass announced today the launch of MasterClass Hour,
a new program that will air on SiriusXM Stars channel 109 and
Business Radio channel 132. Focusing on both culture and business,
the new show will feature programming from MasterClass, the
streaming platform where anyone can learn from the world's best
across a wide range of subjects. MasterClass Hour will debut
on Friday, May 27 before moving to
its regular air times on Saturdays.
MasterClass Hour on SiriusXM's Stars channel will be
dedicated to lessons from some of the world's best instructors. The
programming will kick off with former U.S. Secretary of State
Hillary Rodham Clinton on The
Power of Resilience, Metallica on Being a Band,
Steve Martin on Comedy,
Issa Rae on Creating Outside
The Lines, RuPaul on Self-Expression and Authenticity,
Gordon Ramsay on Cooking,
Malala Yousafzai on Creating
Change, and much more. After launching on Friday, May 27 at 7 am
ET, the 3-hour program will regularly premiere Saturdays at
8 am ET with replays throughout the
weekend.
On Business Radio, MasterClass Hour will focus on lessons
from the most inspiring leaders in the world, including
Sara Blakely on Self-Made
Entrepreneurship, Howard
Shultz on Business Leadership, Anna Wintour on Finding Your Voice and
Succeeding, Elaine Welteroth
on Designing a Unique Career Path, and Bob Iger on Business Strategy and
Leadership. The weekly one-hour program will premiere on Business
Radio on Friday, May 27 at
5 pm ET and then move to every
Saturday at 7 am ET, with replays
throughout the weekend.
"As we return to our on-the-go lifestyles—whether that's
commuting, going on summer road trips or running errands—our
collaboration with SiriusXM comes at the perfect time," said
David Rogier, founder and CEO of
MasterClass. "While video is a powerful tool for learning, this new
audio experience gives people an additional opportunity to learn
from the world's best via audio on SiriusXM's channels."
"We're thrilled to collaborate with MasterClass and to offer
their informative and inspiring programming to SiriusXM listeners
nationwide," said Megan Liberman,
SiriusXM's Senior Vice President of News, Talk & Entertainment
Programming. "MasterClass instructors are leaders of their fields,
and now their classes will be specially curated for SiriusXM
listeners and can be heard wherever they go."
Through the collaboration, SiriusXM will enable listeners for
the first time to enjoy the MasterClass listening and learning
experience from the comfort of their cars, homes and on-the-go
streaming devices. In addition to airing on SiriusXM Stars and
Business Radio, select lessons will be available as podcasts on the
SXM App.
In addition to MasterClass Hour, MasterClass will also
have a dedicated, limited-run channel on SiriusXM later this year,
which will make the special programming available 24/7. The channel
is currently scheduled to run from September
1-15, 2022.
SiriusXM's Business Radio and Stars channels are available to
subscribers nationwide on SiriusXM radios, the SXM App, and with
Amazon Alexa, the Google Assistant or however they stream at home.
Streaming access is included with all of SiriusXM's audio trials
and most popular plans.
For more information on SiriusXM, go to www.SiriusXM.com. For
more information on MasterClass, go to www.MasterClass.com.
About MasterClass
MasterClass is the streaming
platform where the world's best come together so anyone, anywhere,
can access and be inspired by their knowledge and stories. With an
annual membership, members get unprecedented access to 150+
instructors and classes across a wide variety of fields, including
Arts & Entertainment, Business, Design & Style, Sports
& Gaming, Writing and more. Step into Nas' recording studio,
Gordon Ramsay's kitchen and go
behind the big screen with James
Cameron. Design your career with Elaine Welteroth, get ready to win with
Lewis Hamilton, perfect your pitch
with Shonda Rhimes and discover your inner negotiator with
Chris Voss. Each class features
about 20 video lessons, at an average of 10 minutes per lesson. You
can learn and discover at a pace that best serves your lifestyle—in
bite-size pieces or in a single binge, on mobile, tablet, desktop,
Android™ TV, Amazon Fire TV and Roku® players and devices.
Cinematic visuals and close-up demonstrations make you feel like
you're one-on-one with the instructors, while the downloadable
class guides help reinforce your learning. For those looking to
learn by doing, Sessions by MasterClass offers a structured, 30-day
curriculum where members can roll up their sleeves, get hands-on
and learn meaningful skills through step-by-step guidance from
world-class instructors and an active community of peers. With
MasterClass at Work, companies can keep their employees engaged and
boost morale and motivation with immersive, short-form lessons from
the world's best.
About SiriusXM
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the leading audio
entertainment company in North
America, and the premier programmer and platform for
subscription and digital advertising-supported audio products.
SiriusXM's platforms collectively reach approximately 150 million
listeners, the largest digital audio audience across paid and free
tiers in North America, and
deliver music, sports, talk, news, comedy, entertainment and
podcasts. Pandora, a subsidiary of SiriusXM, is the largest
ad-supported audio entertainment streaming service in the U.S.
SiriusXM's subsidiaries Stitcher, Simplecast and AdsWizz make it a
leader in podcast hosting, production, distribution, analytics and
monetization. The Company's advertising sales arm, SXM Media,
leverages its scale, cross-platform sales organization, and ad tech
capabilities to deliver results for audio creators and advertisers.
SiriusXM, through Sirius XM Canada Holdings, Inc., also offers
satellite radio and audio entertainment in Canada. In addition to its audio entertainment
businesses, SiriusXM offers connected vehicle services to
automakers. For more about SiriusXM, please go to:
www.siriusxm.com.
This communication contains "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act
of 1995. Such statements include, but are not limited to,
statements about future financial and operating results, our plans,
objectives, expectations and intentions with respect to future
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by words such as "will likely result," "are expected to," "will
continue," "is anticipated," "estimated," "believe," "intend,"
"plan," "projection," "outlook" or words of similar meaning. Such
forward-looking statements are based upon the current beliefs and
expectations of our management and are inherently subject to
significant business, economic and competitive uncertainties and
contingencies, many of which are difficult to predict and generally
beyond our control. Actual results and the timing of events may
differ materially from the results anticipated in these
forward-looking statements.
The following factors, among others, could cause actual
results and the timing of events to differ materially from the
anticipated results or other expectations expressed in the
forward-looking statements: we have been, and may continue to
be, adversely affected by supply chain issues as a result of the
global semiconductor supply shortage; the ongoing COVID-19 pandemic
has introduced significant uncertainty to our business; we face
substantial competition and that competition is likely to increase
over time; if our efforts to attract and retain subscribers and
listeners, or convert listeners into subscribers, are not
successful, our business will be adversely affected; we engage in
extensive marketing efforts and the continued effectiveness of
those efforts is an important part of our business; we rely on
third parties for the operation of our business, and the failure of
third parties to perform could adversely affect our business; we
may not realize the benefits of acquisitions and other strategic
investments and initiatives; a substantial number of our Sirius XM
service subscribers periodically cancel their subscriptions and we
cannot predict how successful we will be at retaining customers;
our ability to profitably attract and retain subscribers to our
Sirius XM service as our marketing efforts reach more
price-sensitive consumers is uncertain; our business depends in
part on the auto industry; failure of our satellites would
significantly damage our business; our Sirius XM service may
experience harmful interference from wireless operations; our
Pandora ad-supported business has suffered a substantial and
consistent loss of monthly active users, which may adversely affect
our Pandora business; our failure to convince advertisers of the
benefits of our Pandora ad-supported service could harm our
business; if we are unable to maintain revenue growth from our
advertising products our results of operations will be adversely
affected; changes in mobile operating systems and browsers may
hinder our ability to sell advertising and market our services; if
we fail to accurately predict and play music, comedy or other
content that our Pandora listeners enjoy, we may fail to retain
existing and attract new listeners; privacy and data security laws
and regulations may hinder our ability to market our services, sell
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interruption or failure of our information technology and
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have increased substantially and these new rates may adversely
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or actions by third parties to enforce their intellectual property
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meaning of the NASDAQ listing rules and, as a result, qualify for,
and rely on, exemptions from certain corporate governance
requirements; while we currently pay a quarterly cash dividend to
holders of our common stock, we may change our dividend policy at
any time; our principal stockholder has significant influence,
including over actions requiring stockholder approval, and its
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common stock; if we are unable to attract and retain qualified
personnel, our business could be harmed; our facilities could be
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adverse impact on our operations and financial condition; we may be
exposed to liabilities that other entertainment service providers
would not customarily be subject to; and our business and prospects
depend on the strength of our brands. Additional factors that could
cause our results to differ materially from those described in the
forward-looking statements can be found in our Annual Report on
Form 10-K for the year ended December 31, 2021, which is filed with
the Securities and Exchange Commission (the "SEC") and available at
the SEC's Internet site (http://www.sec.gov). The information set
forth herein speaks only as of the date hereof, and we disclaim any
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Media Contacts:
Danielle Lynn, SiriusXM
Danielle.Lynn@siriusxm.com
Tawnya Bear, MasterClass
press@masterclass.com
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SOURCE Sirius XM Holdings Inc.