Leading outdoor and hike brand shares the
simple power of being outside with month-long campaign aimed to
encourage consumers to go outside and enjoy the benefits of the
outdoors
ROCKFORD, Mich., June 1, 2022
/PRNewswire/ -- Merrell®, the leading hike and lifestyle brand,
today launched a "Walk & Talk" hotline, where consumers can
dial a toll-free number* to speak with a live outdoor
representative that will accompany them for a walk. Throughout
Great Outdoors Month (June), consumers can dial (844) WALKTLK or
(844) 925-5855 to get connected to one of Merrell's outdoor
reps from Monday through Friday, 11:00 a.m.
to 7:00 p.m. Eastern Daylight Time, EDT.
Created in honor of Great Outdoors Month (June) and true to its
mission of sharing the simple power of being outside with everyone,
Merrell introduced the Walk & Talk hotline as a fun and
engaging way for all individuals to confidently explore the
outdoors with a companion. These live representatives are readily
available to help motivate, guide and/or support callers on their
journey to deepening their relationship with nature, no matter
where they are or how far they go.
"Research shows that a short 15-minute walk outside can
significantly increase your health and overall wellbeing, but we
also know some barriers come in the way of stepping outside
including lack of companionship, lack of time or lack of energy,"
said Jenny Bernsteen, brand equity
marketing manager at Merrell. "As a brand, we're committed to
making the outdoors welcoming, approachable, and inclusive to all –
from the extreme outdoor enthusiast to the suburbanite. Our goal
with the Walk & Talk hotline is to provide a way that makes
spending more time outdoors easier so more can see how the outdoors
makes them happier, healthier, and more fulfilled."
Based on a recent independent consumer survey conducted by
Merrell, 62% of survey respondents stated that walking is their
most favorite activity to do outdoors. However, one in ten are not
aware of the many mental and physical benefits of the outdoors.
Physical activity such as walking boosts brain function, and there
has been accumulating evidence showing that socializing
is good for brain health. The combination - going on a walk while
talking to someone - is a great way to keep your brain healthy in
the short and long term.
Merrell's Walk & Talk hotline is simple to use and
navigate:
1.
|
Dial the toll-free
number (844) WALKTLK or (844) 925-5855
|
2.
|
Once connected to a
Merrell outdoor rep, consumers will be prompted with different
options to choose from while out on their walk:
|
|
- Dial 1 for a guided meditation on walking
mindfully
- Dial 2 to hear a dad joke—Outdoor
Edition
- Dial 3 for a painstakingly detailed tutorial
on how to properly apply sunscreen
- Dial 4 for a little outdoor motivation to
brighten your walk
- Dial 5 for to be transported to Aspen
|
3.
|
Enjoy your
walk!
|
Those who participate in calling Merrell's Walk & Talk
hotline will receive a 15% discount off their next order at
Merrell.com. Participants are also encouraged to share their walk
on social media with the hashtags #GreaterOutdoors and
#WALKTLK.
For more information on Merrell's Great Outdoors Month campaign,
please visit www.Merrell.com or follow Merrell on social
@merrell.
*Toll-free number available only in the U.S. and Canada.
**The online survey of 1,000
nationally representative Americans was conducted in May 2022 via Pollfish on behalf of
Merrell.
ABOUT MERRELL:
Merrell® exists to share the simple
power of being outside and is committed to building
an inclusive and sustainable environment for future
generations to enjoy. As the global leader in outdoor active
footwear with the Moab hiking boot and Jungle Moc, Merrell is
focused on merging performance, styling, and comfort to
empower all people to confidently explore the outdoors. Visit
Merrell.com or follow us on social @Merrell. Merrell® is a division
of Wolverine World Wide, Inc.(NYSE: WWW), one of the world's
leading marketers and licensors of branded casual, active
lifestyle, work, outdoor sport, athletic, children's and uniform
footwear and apparel.
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SOURCE Merrell