RoboKiller Releases Its 2021 Political
Insights Report
NEW
YORK, June 9, 2022 /PRNewswire/ -- RoboKiller,
the app that eliminates 99% of spam calls and text messages, today
released its 2021 Political Insights report. The report reveals
political messages remained prominent in an off-election year. In
fact, Americans received an estimated 6.7 billion political
messages in total, 5.8 billion by text and nearly 900 million by
phone call.
These findings suggest political parties will continue to rely
on political messages to reach voters, whether or not it is an
election year. And although political robocalls were far fewer than
political messages, political robocalls increased 5% compared to
2020 totals. As the 2022 midterm election nears, RoboKiller
predicts Americans will see a spike in political robocalls and text
messages, with political SMS shortcodes playing a pivotal role.
Political Insights: Key Findings
and Takeaways
- Political text messages reached an estimated 5.8
billion, marking the second consecutive year politics-related
text messages outpaced political robocalls (which reached an
estimated 895 million).
- Both political parties relied on these mediums to reach
supporters and potential voters. However, RoboKiller estimates 87%
and 31% of messages contained Republican and Democratic keywords,
respectively.
- Peer-to-peer messaging declined following the 2020 election
cycle. Still, political shortcodes (five-or-six digit numbers
parties lease to communicate with supporters and prospective
voters) remained a prominent focus even during an off-election
year. Shortcode messaging from core PAC and political figures
continue to be one of the mediums used to reach Americans.
Meanwhile, political SMS shortcodes accounted for 5.7 billion of
the 5.8 billion political messages in 2021. The National Republican
Senatorial Committee sent over 150 million political messages,
while the Trump Alerts Program followed with over 135 million
messages.
Read the full 2021 Political Insights Report here.
RoboKiller's Data
Insights
RoboKiller's robocall and spam text insights are
powered by a global database of millions of known phone scams and
audio fingerprints. Data is estimated by monitoring observed
robocall and spam text trends for Americans who have trusted
RoboKiller to stop their spam calls. For a comprehensive analysis
of robocall trends in specific locations, details about particular
phone scams, or any other related custom inquiries, please contact
RoboKiller's robocall insights team here or
at pr@robokiller.com.
About RoboKiller
With more than 12 million downloads and $400 million in losses prevented, RoboKiller is
the leading independent spam call and text blocker. RoboKiller has
been named a leader in technical and mobile achievement by the
Webby Awards, Media Excellence, Best in Biz, and more. RoboKiller
was named the most effective solution to robocalls by the FTC.
RoboKiller's robocall and spam text insights are powered by a
global database of millions of phone scams and audio fingerprints.
RoboKiller's proprietary data insights have been featured by The
New York Times, ABC World News, NBC
Nightly News, and many others.
For custom data inquiries, contact RoboKiller's insights
team here or at pr@robokiller.com.
RoboKiller is available for download in the Apple App Store and Google Play. To learn more, visit
www.robokiller.com.
RoboKiller, a Teltech brand, is a division of Mosaic Group, an
IAC Company (NASDAQ: IAC).
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SOURCE RoboKiller