NEW
YORK, June 15, 2022 /PRNewswire/ -- Water – it's
one of the greatest challenges all nations face today. Though it
covers about 71% of the earth's surface, more than 97% is found in
the ocean, unusable for drinking, growing crops and most industrial
uses. In fact, less than 3% of the world's water is fresh, and, of
that, less than 1% is available for human consumption.
Globally, families and households consume only a fraction of the
available fresh water. Agriculture uses 70% while 19% goes to
industry. Only 11% is used by households. With water this scarce,
we need to think about the importance of water conservation,
maintaining access to safe fresh water for people where it is
needed, while also endeavoring not to deepen other water crises we
will face in the future.
Potentially compounding the water crisis in America is a new
urgency to "build it here" and help reduce the nation's dependence
on global supply chains for core products. New industrial
complexes, such as those for battery and semiconductor chip plants,
and the expansion of existing automotive centers to build electric
vehicles, are evidence of this trend. These are all water-intensive
projects and are being built in the U.S. right now.
Toyota has long been a leader in using less water to produce its
vehicles, a practice of growing importance especially in
water-stressed areas, such as California, Texas and Mexico.
"At Toyota, we know our collective future – our health and
well-being – depends on our ability as a society to focus on
collective issues, like the reduction of water," said Kevin Butt, Toyota Motor North America's
environmental sustainability director. "To solve our own puzzle, we
aggressively explored a variety of options to find the one that
would best meet our needs and, in this case, it was clear the
fastest way to reduce the greatest amount is by collecting and
reusing water in addition to reimagining our manufacturing
process."
The technology and innovation to capture rainwater to use over
and over again in manufacturing is here now, and we will take a
close look at how brilliant minds are determined to help solve
these important water access issues.
Dedicated scientists and researchers are determined to help
solve these important water access issues.
WATER: We Have Too Much, But Not Enough, zooms in to examine the
latest science, learnings and developments undertaken by one of the
nation's largest manufacturers aiming to become carbon neutral in
its facilities by 2035, in the world premiere set to air on
June 17 at 5
p.m. (ET/PT) on the Science Channel and June 23 at 2:30 p.m.
(ET/PT) on MotorTrend TV and on demand on the Discovery
Science GO APP.
The program is narrated by Adrian
Grenier with reports from Neka
Zang at distressed areas in California.
How does climate change affect access to clean water throughout
the United States, especially in
drought-prone regions? How can we reduce the amount of water we
consume every day while new manufacturing plants and assembly
centers moving in can use the latest innovations and technologies
to help reduce the water they use?
This program looks at the issues and then brings together
experts to pool their knowledge and resources to help offer
solutions.
In this program, we will look behind the scenes at Toyota Motor
North America where work is underway to meet the goal of becoming
carbon neutral in its manufacturing plants in North America by 2035 is in full force,
including transferring its manufacturing centers' energy sources to
wind, hydroelectric and solar power. As the world's largest
automobile manufacturer, Toyota is setting the tone and providing
environmental leadership to its suppliers, dealers and customers,
along with sending a strong message to its future employees at
universities and trade schools.
Viewers will have the opportunity to see it on the following
schedule:
(Check local listings)
Science Channel:
|
June 17 at 5:00 PM
ET/PT (World Premiere)
|
|
June 19 at 8:30 AM
ET/PT (Encore Presentation)
|
|
|
Motor Trend TV:
|
June 23 at 2:30 PM
ET/PT (Network Premiere)
|
|
July 3 at 9:00 AM ET/PT
(Encore Presentation)
|
and available on the
Discovery Science GO APP.
|
WATER: We Have Too Much, But Not Enough, is produced by
Bader Media Group for Discovery. Mike
Leventhal is executive producer for Bader. Hena Cuevas was associate producer and
Alicia Clark served as writer.
Neka Zang reported from California with narration by Adrian Grenier. Toyota funded the
production.
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the
U.S. for more than 60 years, and is committed to advancing
sustainable, next-generation mobility through its Toyota and Lexus
brands, plus its nearly 1,500 dealerships.
Toyota directly employs more than 39,000 people in the U.S. who
have contributed to the design, engineering, and assembly of nearly
32 million cars and trucks at its nine manufacturing plants. By
2025, Toyota's 10th plant in North
Carolina will begin to manufacture automotive batteries for
electrified vehicles. With more electrified vehicles on the road
than any other automaker, a quarter of the company's 2021 U.S.
sales were electrified.
To help inspire the next generation for a career in STEM-based
fields, including mobility, Toyota launched its virtual education
hub at www.TourToyota.com with an immersive experience and chance
to virtually visit many of our U.S. manufacturing facilities. The
hub also includes a series of free STEM-based lessons and
curriculum through Toyota USA
Foundation partners, virtual field trips and more.
Toyota Media Contact:
Cindy Knight
Toyota Environmental Communications
cindy.knight@toyota.com
424-558-0185
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SOURCE Toyota Motor North America