Caterpillar named Official Heavy Equipment and
Industrial Power Sponsor of the NHL; Sponsorship Begins in
the 2022-23 NHL Season
DEERFIELD, Ill. and NEW YORK, N.Y., June 16,
2022 /PRNewswire/ -- Caterpillar Inc. (NYSE: CAT) and
the National Hockey League (NHL®) today announced a
multiyear global sponsorship naming Caterpillar the Official Heavy
Equipment and Industrial Power Sponsor of the NHL. Launching this
fall at the start of the 2022-23 NHL regular season, the
sponsorship will focus on recognizing the people who manufacture,
sell and operate Cat® products and services.
"Caterpillar and the National Hockey League both represent
committed and passionate doers who work hard as part of a team to
accomplish a goal," said Yvette
Morrison, global head of marketing and brand for
Caterpillar. "We will use this sponsorship to engage with customers
and employees providing them with an enjoyable experience."
As part of the sponsorship, Caterpillar and its dealers may
identify opportunities to assist the NHL by providing
behind-the-scenes products and services to support NHL games and
special events.
"We are excited to welcome Caterpillar to the NHL family to
engage our passionate fans and Caterpillar's customers around the
globe," said Max Paulsen, NHL Senior
Director, Business Development. "Caterpillar is one of the top
brands in the world and aligns with the many attributes our great
sport embodies. We look forward to creating compelling and unique
initiatives that will delight new and existing fans while providing
Caterpillar extensive brand visibility at our tentpole events and
across NHL media platforms."
The NHL will collaborate with Caterpillar to incorporate Cat
products into NHL events by highlighting the company's heavy
equipment machines and industrial power generators with TV-visible
signage and in-arena branding at the League's marquee events
including NHL® All-Star Weekend, NHL Stadium
Series™ and NHL Winter Classic®. The NHL will
also work with the company to promote hockey in local communities
through Caterpillar's network of dealers.
For more information about Caterpillar's NHL sponsorship and
other corporate sponsorships, please visit
https://cat.com/sponsorships.
NHL, the NHL Shield and the word mark NHL Winter Classic are
registered trademarks and the NHL Winter Classic logo and NHL
Stadium Series name and logo are trademarks of the National Hockey
League. © NHL 2022. All Rights Reserved.
CAT, CATERPILLAR and their respective logos, as well as
corporate and product identity, are trademarks of Caterpillar and
may not be used without permission. Cat and Caterpillar are
registered trademarks of Caterpillar Inc. © Caterpillar 2022.
All Rights Reserved.
About Caterpillar
With 2021 sales and revenues of
$51.0 billion, Caterpillar Inc. is
the world's leading manufacturer of construction and mining
equipment, off-highway diesel and natural gas engines, industrial
gas turbines and diesel-electric locomotives. For nearly 100 years,
we've been helping customers build a better, more sustainable world
and are committed and contributing to a reduced-carbon future. Our
innovative products and services, backed by our global dealer
network, provide exceptional value that helps customers succeed.
Caterpillar does business on every continent, principally operating
through three primary segments – Construction Industries, Resource
Industries and Energy & Transportation – and providing
financing and related services through our Financial Products
segment. Visit us at caterpillar.com or join the conversation on
our social media channels.
About the NHL
The National Hockey League
(NHL®), founded in 1917, consists of 32 Member Clubs.
Each team roster reflects the League's international makeup with
players from more than 20 countries represented, all vying for the
most cherished and historic trophy in professional sports – the
Stanley Cup®. Every year, the NHL entertains more than
670 million fans in-arena and through its partners on national
television and radio; more than 191 million followers - league,
team and player accounts combined - across Facebook, Twitter,
Instagram, Snapchat, TikTok, and YouTube; and more than 100 million
fans online at NHL.com. The League broadcasts games in more than
160 countries and territories through its rightsholders including
ESPN, Turner Sports and NHL
NetworkMC in the U.S.; Sportsnet and TVA Sports in Canada; Viaplay in the Nordic Region; and CCTV
and Tencent in China; and reaches fans worldwide with games
available to stream in every country. Fans are engaged across the
League's digital assets on mobile devices via the free
NHL® App; across nine social media platforms; on
SiriusXM NHL Network Radio™; and on NHL.com, available
in eight languages and featuring unprecedented access to player and
team statistics as well as every regular-season and playoff game
box score dating back to the League's inception, powered by SAP.
NHL Original Productions and NHL Studios produce compelling
original programming featuring unprecedented access to players,
coaches and League and team personnel for distribution across the
NHL's social and digital platforms.
The NHL is committed to building healthy and vibrant communities
using the sport of hockey to celebrate fans of every race, color,
religion, national origin, gender identity, age, sexual
orientation, and socio-economic status. The NHL's Hockey Is For
Everyone™ initiative reinforces that the official policy
of the sport is one of inclusion on the ice, in locker rooms,
boardrooms and stands. The NHL is expanding access and opportunity
for people of all backgrounds and abilities to play hockey,
fostering more inclusive environments and growing the game through
a greater diversity of participants. To date, the NHL has invested
more than $100 million in youth
hockey and grassroots programs, with a commitment to invest an
additional $5 million for diversity
and inclusion programs over the next year.
Forward-Looking Statements
Certain statements in this
press release relate to future events and expectations and are
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Words such as "believe,"
"estimate," "will be," "will," "would," "expect," "anticipate,"
"plan," "forecast," "target," "guide," "project," "intend,"
"could," "should" or other similar words or expressions often
identify forward-looking statements. All statements other than
statements of historical fact are forward-looking statements,
including, without limitation, statements regarding our outlook,
projections, forecasts or trend descriptions. These statements do
not guarantee future performance and speak only as of the date they
are made, and we do not undertake to update our forward-looking
statements.
Caterpillar's actual results may differ materially from those
described or implied in our forward-looking statements based on a
number of factors, including, but not limited to: (i) global and
regional economic conditions and economic conditions in the
industries we serve; (ii) commodity price changes, material price
increases, fluctuations in demand for our products or significant
shortages of material; (iii) government monetary or fiscal
policies; (iv) political and economic risks, commercial instability
and events beyond our control in the countries in which we operate;
(v) international trade policies and their impact on demand for our
products and our competitive position, including the imposition of
new tariffs or changes in existing tariff rates; (vi) our ability
to develop, produce and market quality products that meet our
customers' needs; (vii) the impact of the highly competitive
environment in which we operate on our sales and pricing; (viii)
information technology security threats and computer crime; (ix)
inventory management decisions and sourcing practices of our
dealers and our OEM customers; (x) a failure to realize, or a delay
in realizing, all of the anticipated benefits of our acquisitions,
joint ventures or divestitures; (xi) union disputes or other
employee relations issues; (xii) adverse effects of unexpected
events; (xiii) disruptions or volatility in global financial
markets limiting our sources of liquidity or the liquidity of our
customers, dealers and suppliers; (xiv) failure to maintain our
credit ratings and potential resulting increases to our cost of
borrowing and adverse effects on our cost of funds, liquidity,
competitive position and access to capital markets; (xv) our
Financial Products segment's risks associated with the financial
services industry; (xvi) changes in interest rates or market
liquidity conditions; (xvii) an increase in delinquencies,
repossessions or net losses of Cat Financial's customers; (xviii)
currency fluctuations; (xix) our or Cat Financial's compliance with
financial and other restrictive covenants in debt agreements; (xx)
increased pension plan funding obligations; (xxi) alleged or actual
violations of trade or anti-corruption laws and regulations; (xxii)
additional tax expense or exposure, including the impact of U.S.
tax reform; (xxiii) significant legal proceedings, claims, lawsuits
or government investigations; (xxiv) new regulations or changes in
financial services regulations; (xxv) compliance with environmental
laws and regulations; (xxvi) the duration and geographic spread of,
business disruptions caused by, and the overall global economic
impact of, the COVID-19 pandemic; and (xxvii) other factors
described in more detail in Caterpillar's Forms 10-Q, 10-K and
other filings with the Securities and Exchange Commission.
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SOURCE Caterpillar Inc.