VANCOUVER, BC, June 21,
2022 /PRNewswire/ -- Plenty of Fish today announced
it has named technology industry veteran Christina Kozloff as its chief marketing officer
(CMO). An exceptionally experienced consumer marketer and leader,
Christina has led teams and programs at Expedia, Microsoft, and
Zillow. Most recently, she has been credited with turning around
the legacy language brand Rosetta Stone. In her new position at
Plenty of Fish, Christina will oversee brand, performance
marketing, and public relations for one of the largest global
online dating companies.
With a strong background in performance and brand marketing,
Christina brings a holistic approach that has driven measurable
business results. At Rosetta Stone, she is credited with growing
revenue by over 50% solely through marketing. Her 60-person global
team included experts in performance marketing, brand strategy,
creative services, research, marketing analytics, web development,
and communications.
"As a career consumer marketer, what attracted me most to the
role is the opportunity to evolve an established global brand,"
said Christina. "At its core, our product is facilitating human
connections. With tens of millions of customers worldwide, Plenty
of Fish impacts and transforms human relationships and lives
globally - what could be more rewarding? Additionally, working
alongside a female CEO in the tech industry is empowering and
inspiring."
"Plenty of Fish is poised to enter a new era to further engage
singles worldwide, and we're thrilled to bring such an experienced
and accomplished senior leader as Christina on board as the
company's first CMO," shared Malgosia
Green, Plenty of Fish CEO. "Her deep expertise and knowledge
across all marketing functions, and incredible track record of
driving business results are a few of the many reasons we're so
excited to welcome her to the Executive Leadership Team."
During her time at Microsoft, working with the Bing and MSN
brands, Christina created a brand strategy that disrupted the
category, developing and executing advertising and marketing
programs to support the $200M+ media plan and fuel share growth. At
Expedia Group, Christina led all aspects of Expedia.com's $100M+
advertising program.
Christina lives in Seattle and
holds a Bachelor of Arts degree in Russian Studies from
Barnard College, Columbia University,
and an MBA with concentrations in Marketing and International
Business from the University of
Washington.
About Plenty of Fish
Plenty of Fish, a Match Group (NASDAQ: MTCH) company, is one of
the largest global online dating companies and is available in 11
languages and more than 20 countries. Unlike many dating offerings
today, Plenty of Fish offers a less prescriptive, low-pressure user
experience that allows singles to discover what they're looking
for.
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SOURCE Plenty of Fish