Campaign Featuring Hari Nef, Kai-Isaiah Jamal and Manami Kinoshita, photographed by
YORK, June 28, 2022 /PRNewswire/ -- Coach
introduces the Coach x Tom
Wesselmann collection with a global campaign starring Hari
Nef, Kai-Isaiah Jamal and
Manami Kinoshita, photographed by
Inspired by the playful, optimistic spirit that Coach shares
with the American pop artist, the collection introduces
Wesselmann's quintessential artworks on Coach icons such as the
Rogue and Duffle bags and shearling jackets, celebrating the house
and the artist's shared legacies of American heritage and pop
culture. Inspired also by the theme of pleasure in Wesselmann's
work, the collection features the artist's colorful graphic
motifs—including lips, flowers and still lifes with oversized
objects—richly embellished onto Coach's Signature jacquard and
heritage Glovetanned leather with printing and embroidery with
sequins. To create the collection, Coach Creative Director
Stuart Vevers worked closely with
the artist's family and estate.
"Like my collections for Coach, Tom
Wesselmann's work is inspired by the extraordinary found in
the everyday and the universal references that bring us together,"
said Vevers. "Sensory and joyful, our collaboration is a tribute to
the sense of pleasure Tom found in the process of creating. I'm
very honored to have worked with his family to bring it to life,
and proud to share his work with a new generation."
The campaign captures the talent in a distinctly Wesselmann
world of vibrant color and oversized everyday objects, referencing
the artist's playful approach to scale. The campaign film
introduces an original poem, written and read by Jamal, inspired by
Wesselmann's work. The campaign is also brought to life with a
digital experience where users can explore and learn about the
collection, social filters where they can play with Wesselmann's
motifs, and a series of "EduToks" on TikTok discussing Wesselmann's
life and work.
The Coach x Tom Wesselmann
collection will be available to shop at pop-ups and store takeovers
Shop the Coach x Tom Wesselmann
collection starting July
Coach is a global fashion house founded in
New York in 1941. Inspired by the
vision of Creative Director Stuart
Vevers and the inclusive and courageous spirit of its
hometown, the brand makes beautiful things, crafted to last—for you
to be yourself in.
Coach is a Tapestry, Inc. brand. Tapestry is publicly
listed on the New York Stock Exchange under the ticker TPR.
Partnership done in collaboration with
Artestar, a global licensing agency and creative consultancy
representing high-profile artists, photographers, designers and
SOCIAL MEDIA: @Coach, #CoachNY, #CoachxTomWesselmann
Senior Manager, Global Brand Communications
212 594 1850 ext. 101639 / firstname.lastname@example.org
View original content to download
SOURCE Coach, Inc.