ARMONK,
N.Y., Aug. 18, 2022 /PRNewswire/ -- The Weather
Channel digital properties have teamed with Tripadvisor and
USA TODAY to offer consumers
premium subscription bundles designed to save subscribers both time
and money. Managing multiple subscriptions can be a hassle, but now
travelers and news enthusiasts can access weather from the world's
most accurate weather forecaster,1 and top news or
discounted pricing at more than 100,000 hotels worldwide while
spending less time managing their subscriptions.
Tripadvisor, USA TODAY, and The Weather Channel offer
premium subscription bundles to save consumers time and money
The deal gives consumers the option to pair The Weather
Channel Premium Pro digital subscription2 with
Tripadvisor Plus or with USA
TODAY's Digital All-Access plan and manage both subscriptions in
one place. From planning a vacation to catching up on the latest
headlines to checking the weather conditions, consumers can
subscribe to the information they want on The Weather Channel
website while saving both time and money.
"Consumers are looking for convenience and ease of use when it
comes to managing their subscriptions. By joining forces with
Tripadvisor and USA TODAY,
subscribers can now manage both subscriptions on weather.com,"
noted Sheri Bachstein, CEO of The
Weather Company, an IBM Business. "Delivering timely and accurate
weather data that helps make life easier is our goal. Offering the
bundled subscriptions is another way that we can provide our users
with enhanced value to help them live their best lives."
Weather impacts everyone, everywhere, every day. Access to
timely forecasts allows people to make more informed decisions and
can improve their well-being – whether by taking precautions before
a storm or packing appropriately for summer vacation. According to
a recent IBM survey,3 close to 75 percent of respondents
said that they begin checking the weather at least two weeks prior
to departing on their trip and more than half check the weather
more often while traveling. The Weather Channel Premium Pro
subscribers gain access to deeper weather insights, such as 72-hour
future radar and eight days of hourly forecasts, all in an ad-free
environment.
The Tripadvisor Plus subscription provides members-only
prices and perks on 100,000 hotels worldwide, savings on nearly
300,000 bookable experiences, access to members-only perks from
Tripadvisor travel partners, and more. With burgeoning consumer
demand for epic getaways and weather patterns as unpredictable as
ever impacting vacations, the subscription package featuring
Tripadvisor® Plus from the world's largest travel
guidance platform, and The Weather Channel, the world's most
accurate forecaster overall1, is designed to enhance the
travel experience for users of both services in the United States.
"In launching Tripadvisor Plus last year, we entered the travel
subscription business to help our community get the most out of
their trips. Our driving force is to help people become better
travelers – to be the ultimate resource for trip planning,
inclusive of relevant guidance and deals," said Brad Soroca, VP, Business Development,
Tripadvisor. "Travel and weather go hand-in-hand. With the
continued evolution of travel subscription services, it was the
perfect opportunity for two leading brands in adjacent spaces to
join together to bring incredible service and value to
travelers."
USA TODAY's Digital All-Access
plan delivers full access to subscriber-only content, exclusive
subscriber newsletters, the eNewspaper, a digital replica of the
print edition, and exclusive access to conversations with the
newsroom. With award-winning storytelling and photography,
USA TODAY is the largest
local-to-national digital media organization representing the voice
of an entire nation and providing content that is to the point and
what matters most.
"USA TODAY serves as the
nation's source of clarity, empowering audiences with approachable,
engaging content that impacts lives and connects people to the
world around them. We are excited to work with like-minded partners
to further enhance the customer experience and reach new
audiences," said Nicole Carroll,
President of News and Editor in Chief of USA TODAY.
The Tripadvisor Plus and The Weather Channel Premium
subscription package is currently priced at $89.99 per year and renews annually,4
representing $39.00 in combined
savings per year.5
The USA TODAY Digital
All-Access plan and The Weather Channel Premium subscription
package is currently priced at $79.99
per year and renews annually,4 representing $70.00 in combined savings per
year.5
To learn more and subscribe to The Weather Channel Premium
bundle with Tripadvisor Plus or with USA TODAY visit www.weather.com/subscribe.
1
|
ForecastWatch, Global
and Regional Weather Forecast Accuracy Overview, 2017-2020,
https://www.forecastwatch.com/AccuracyOverview2017-2020,
commissioned by IBM.
|
2
|
Premium Pro is only
available on the English language U.S. version of
weather.com
|
3
|
Source: IBM
quantitative study conducted among 3,908, A18+ users of The Weather
Channel apps (US Only) in June 2022.
|
4
|
Subscriptions will
automatically renew until cancelled.
|
5
|
Prices subject to
change without notice.
|
About Tripadvisor
Tripadvisor, the world's largest travel guidance platform*,
helps hundreds of millions of people each month** become better
travelers, from planning to booking to taking a trip. Travelers
across the globe use the Tripadvisor site and app to discover where
to stay, what to do and where to eat based on guidance from those
who have been there before. With more than 1 billion reviews and
opinions of nearly 8 million businesses, travelers turn to
Tripadvisor to find deals on accommodations, book experiences,
reserve tables at delicious restaurants and discover great places
nearby. As a travel guidance company available in 43 markets and 22
languages, Tripadvisor makes planning easy no matter the trip
type.
The subsidiaries of Tripadvisor, Inc. (NASDAQ: TRIP), own and
operate a portfolio of travel media brands and businesses,
operating under various websites and apps, including the following
websites:
www.bokun.io, www.cruisecritic.com, www.flipkey.com,
www.thefork.com, www.helloreco.com, www.holidaylettings.co.uk,
www.housetrip.com, www.jetsetter.com, www.niumba.com,
www.seatguru.com, www.singleplatform.com,
www.vacationhomerentals.com, and www.viator.com.
* Source: SimilarWeb, unique users de-duplicated monthly,
January 2022
** Source: Tripadvisor internal log files
About IBM
IBM (NYSE: IBM) is a leading global hybrid cloud and AI,
and business services provider, helping clients in more than 175
countries capitalize on insights from their data, streamline
business processes, reduce costs and gain the competitive edge in
their industries. Nearly 3,000 government and corporate entities in
critical infrastructure areas such as financial services,
telecommunications and healthcare rely on IBM's hybrid cloud
platform and Red Hat OpenShift to affect their digital
transformations quickly and efficiently. IBM's breakthrough
innovations in AI, quantum computing, industry-specific cloud
solutions and business services deliver open and flexible options
to our clients. All of this is backed by IBM's legendary
commitment to trust, transparency, responsibility, inclusivity and
service. Visit www.ibm.com for more information.
About USA
TODAY
Founded in 1982, USA TODAY
reflects the pulse of the nation, serving as host of the American
conversation by delivering high-quality, engaging content through
unique visual storytelling across all platforms. A media innovator,
USA TODAY reaches more than
100M unique visitors each month
across digital platforms, with more than 25 million downloads of
our award-winning app. USA TODAY
is owned by Gannett Co., Inc. (NYSE: GCI).
IBM Contact:
Clare Chachere
Clare.chachere@ibm.com
USA TODAY Contact:
Audrey Pass
apass@gannett.com
Tripadvisor Contact:
Chris Maggio
cmaggio@tripadvisor.com
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SOURCE The Weather Company, an IBM Business; IBM