The Multi-Campus Tour Kicks Off at the
National Battle of The Bands in Houston, Texas, Celebrates Black
Excellence and Inspires the Next Generation of Black
Leaders
PURCHASE, N.Y., Aug. 26,
2022 /PRNewswire/ -- Music, sports, community, food,
and culture are the hallmarks of HBCUs and this year, PepsiCo is
bringing its Historically Better platform back to celebrate,
elevate, and engage students as they get ready for a new year.
Kicking off at the start of HBCU football season at the National
Battle of the Bands, Historically Better: Powered by Pepsi
Stronger Together and Doritos SOLID BLACK is a multi-campus
tour that empowers and celebrates multi-generational Black
changemakers. The nearly four-month tour will hit a variety of
stops and culminate at the SWAC Championship game.
"With Historically Better, our goal is to utilize the power of
PepsiCo's diverse brand portfolio to address inequity and level the
playing field for HBCU students with an end-to-end experience that
inspires them by celebrating Black excellence in all its forms,"
said Derek Lewis, PepsiCo,
President, Multicultural. "Our breadth of programming demonstrates
our commitment to HBCUs across our brands and is designed to
benefit students, alumni, and fans alike. We're creating access to
career opportunities, spotlighting cultural changemakers and
entrepreneurs, and engaging with HBCU students at every step."
The program complements PepsiCo's larger Racial Equality Journey
commitments, a five-year, more than $400
million investment to increase Black representation at
PepsiCo, support and elevate Black businesses and voices, and
economic opportunity in Black communities. Programming will come to
life across our REJ three pillars of people, business, and
community, including:
- People - On-Campus Recruitment at HBCUs:
-
- Creating an opportunity for HBCU talent who are the next
generation of Black corporate leaders, from interns to executives,
to engage with PepsiCo through on campus recruitment events. These
efforts aim to support PepsiCo's Racial Equality Journey goal to
increase Black managerial representation to 10% by 2025.
- Business - Elevating Black Voices and Businesses with
Doritos SOLID BLACK and Pepsi Dig In:
-
- Celebrating the connection between music, food, and the
community, Doritos SOLID BLACK will highlight culture-driving Black
Changemakers and HBCU alumni through music-led consumer
activations, featuring Doritos SOLID BLACK Changemaker DJ Mr.
Rogers.
- Pepsi Dig In will continue its rallying call for people to
double down on supporting Black-owned restaurants, as well as its
invitation for Black restaurateurs to tap into a variety of
resources, mentorship and training made possible by PepsiCo.
Students are invited to support Black-owned restaurants at HBCU
tailgates across the country by enjoying their delicious food and
refreshing beverages, while also nominating them for Pepsi Dig In's
Black Restaurants Deliver program -- a free 8-week consulting
program designed to work directly with Black-owned restaurants by
providing the know-how and financial resources to level-up their
digital and delivery presence.
- Community - Inspiring the Next Generation of HBCU
Students:
-
- Pepsi Stronger Together is bringing students from Ohio's Saint Martin de Porres High School
marching band to the largest stage of HBCU culture: the National
Battle of the Bands on August
27th. By funding their participation, Pepsi
Stronger Together is investing in the Cleveland-based students to help them
represent the only non-local high school participating in the Step
and Stroll event and providing the youth access and exposure to
HBCU educators and students.
- Throughout the tour, Pepsi Stronger Together and Doritos SOLID
BLACK will spotlight the HBCU campus DJs, who will receive on-site
support and coaching from celebrity DJs, including DJ Mr. Rogers,
as well as provide financial support to help them pursue their
dreams in the entertainment industry while they are in school.
Fans can follow @pepsistrongertogether #HistoricallyBetter for
more information on the Historically Better tour and recruitment
efforts as updates are released closer to event dates.
About Pepsi Stronger Together
Pepsi Stronger Together
(PST) is a national initiative to empower and engage communities
around the country by providing tailored programming and resources
that bring people together. It was conceived with the idea that
now, more than ever, we must foster a sense of connection and
belonging, starting by investing locally. Launched in May of 2020
in response to the COVID-19 pandemic – PST engaged its network of
partners in the South to shine a spotlight on essential front-line
workers in a variety of industries. Since then, PST has expanded
its reach and impact through a variety of partnerships and
initiatives, including partnerships with NBA teams, community
leaders, and environmental and charitable organizations.
Driven by the PepsiCo positive (pep+) vision to catalyze
positive change for people and the planet, Pepsi Stronger Together
is continually evolving to respond to the cultural moment and meet
the needs of communities across the United States. Stay up to date and learn how
to engage at http://www.pepsistrongertogether.com. Follow us
on Facebook, Instagram and Twitter
@pepsistrongertogether.
About Doritos
Doritos believes there's boldness in
everyone. We champion those who are true to themselves, who live
life fully engaged and take bold action by stepping outside of
their comfort zone and pushing the limits. Doritos is one of many
Frito-Lay North America brands – the $19
billion convenient foods division of PepsiCo, Inc.
(NASDAQ: PEP), which is headquartered in Purchase, NY.
Learn more about Frito-Lay at the corporate
website, http://www.fritolay.com/, and on
Twitter http://www.twitter.com/fritolay.
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $79 billion in net revenue in 2021, driven by a
complementary beverage and convenient foods portfolio that includes
Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew,
Quaker, and SodaStream. PepsiCo's product portfolio includes a wide
range of enjoyable foods and beverages, including many iconic
brands that generate more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with PepsiCo Positive
(pep+). pep+ is our strategic end-to-end transformation that puts
sustainability at the center of how we will create value and growth
by operating within planetary boundaries and inspiring positive
change for the planet and people. For more information,
visit www.pepsico.com.
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SOURCE PepsiCo Beverages North America