RICHARDSON, Texas, Sept. 12,
2022 /PRNewswire/ -- Fossil Group, Inc. (NASDAQ:
FOSL) (the "Company" or "Fossil"), a global design, marketing,
distribution, and innovation company, today announced that
Lisa Marie Pillette has joined
the Company as Senior Vice President and Chief Marketing
Lisa brings extensive marketing and brand expertise to
Fossil from Lacoste, Ralph
Lauren, and Levi Strauss. She most recently served as Chief
Marketing Officer for direct-to-consumer brand Casper.
Her successful relaunch of the Casper brand earned her
acclaim as a 2021 Brand Innovators "Top 100 Women in Brand
Marketing" and 2021 CMO Award for "Creativity &
"Lisa has tremendous depth and breadth of marketing experience
with iconic brands, an innovative lens on what marketing of the
future looks like, and a compelling track record of delivering
insight-led solutions," said Holly
Briedis, Executive Vice President and Chief Digital Officer.
"Pairing her distinctive expertise with our global digital
capabilities allows us to think holistically about the consumer
In her role, Lisa will lead the Company's global marketing and
center of excellence capabilities, including marketing strategy and
innovation, CRM, creative and content operations, and go-to-market
"I am excited to join a company with such great brand heritage.
Since its inception, Fossil has had a strong focus on
innovation and craftsmanship and to be given the opportunity to
tell these stories and steward such meaningful brands is a
marketer's dream," said Ms. Pillette.
In addition to her professional work, Lisa is an active mentor
and advisor. She serves on the boards of TRIPTK, a brand
transformation group owned by Havas, and Best Pets, and she is also
a member and mentor for Chief, a membership network focused on
female executives, and for the New York Chapter of Women 50/50 on
About Fossil Group, Inc.
Fossil Group, Inc. is a
global design, marketing, distribution and innovation company
specializing in lifestyle accessories. Under a diverse portfolio of
owned and licensed brands, our offerings include traditional
watches, smartwatches, jewelry, handbags, small
leather goods, belts and sunglasses. We are committed to delivering
the best in design and innovation across our owned brands, Fossil,
Michele, Relic, Skagen and Zodiac, and licensed
brands, Armani Exchange, Diesel,
DKNY, Emporio Armani, Kate Spade New York,
Michael Kors, PUMA and Tory Burch. We
bring each brand story to life through an extensive distribution
network across numerous geographies, categories and channels.
Certain press releases and SEC filing information concerning the
Company is also available at www.fossilgroup.com.
©2022 Fossil Group | All rights reserved
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SOURCE Fossil Group, Inc.