Stacy's® Pita Chips continues its legacy of
championing women entrepreneurs through Rise, a short
film created by Nisha Ganatra with
original poetry by Rupi Kaur along
with the launch of the 2022 Stacy's Rise Project
PLANO,
Texas, Sept. 12, 2022 /PRNewswire/ -- As a
woman-founded brand that grew from a sandwich cart to a household
snack brand, Stacy's® Pita Chips has been fiercely dedicated to
helping women rise through its annual mentorship program, the
Stacy's Rise Project. With the launch of this year's program, the
brand is deepening its commitment by celebrating women's strength
in the face of adversity with Rise, a short film created by
PRETTYBIRD filmmaker Nisha Ganatra,
and produced in collaboration with Hello Sunshine, the media
company founded by Oscar-winning actress and producer Reese Witherspoon and Ventureland. The film will
debut in January, but a preview of the film will be released during
tonight's Primetime EMMY® Awards.
"We're so thrilled to continue our partnership with Stacy's Pita
Chips through this inspiring short film that shines a light on the
unique stories of three women entrepreneurs," said Witherspoon. "At
Hello Sunshine we are honored to continue telling stories that put
women at the center of the narrative, and we're so grateful to
partners like Stacy's who believe in and support this mission
through our work together. We're beyond thankful to them for
helping to bring Nisha Ganatra's
beautiful vision for this film to life."
Rise: Illustrating
the Strength of Women
Stacy's Pita Chips and Hello Sunshine are joining forces with a
team of today's most renowned storytellers to spotlight the
inspiring stories of previous winners of the Stacy's Rise Project
through Rise. The film is created by award-winning filmmaker
Nisha Ganatra, and depicts the daily
trials, tribulations and achievements of powerful women
entrepreneurs. The film features an original poem by No. 1 New York
Times bestselling author and poet Rupi
Kaur, which was inspired by Stacy's greater mission to help
women rise.
The film spotlights the stories of three previous Stacy's Rise
Project winners, including:
- Sajani Amarasiri, an
immigrant entrepreneur and founder of Kola Goodies which makes
botanical-rich, delicious, superfoods and tea latte blends to boost
well-being with ingredients sourced directly from South Asian
farmer collectives. Her mission is to increase cultural
representation and wealth in communities where today's trendy
wellness rituals originate from and connect cultures to create a
more equitable industry.
- Jocelyn Ramirez, who
founded Todo Verde, is creating
culturally relevant plant-based Mexican food experiences through
premium seasoning for home cooks, a published cookbook and catering
for the Los Angeles community.
Todo Verde also aims to create
lifestyle shifts within the Latinx community with healthy eating
and self-care through awareness and access to naturally good
food.
- Maria Jose Palacio is a
fifth-generation coffee farmer who founded Progeny Coffee with a
mission to take Colombian farmers out of poverty. Progeny has taken
on the challenge to design its own coffee chain by providing
undeniable coffee transparency and unprecedented support to coffee
growers stuck in a poverty loop.
Each of their unique stories demonstrates how their roots – the
stories, voices and fortitude of those who came before – are a rich
reserve of resilience that inspires their continued fight for
progress. During the Primetime EMMY® Awards, viewers can get
an exclusive look at content from the film. The full-length short
film will debut early next year, but fans can get a behind the
scenes look at the making of Rise today.
"As a filmmaker, I have always been dedicated to representing
and amplifying the underrepresented stories of women and immigrants
and that is what we're doing with Rise," said Ganatra. "By
telling these women's stories both past and present, we are
continuing the legacy that will uplift all those who come after.
I'm very excited for the world to see the full film in
January."
Stacy's Rise Project
Returns
Since 2017, Stacy's Pita Chips has connected thousands of women
with each other and provided nearly $1,000,000 in funding, in addition to
resources and mentoring to elevate the leaders that help our
communities thrive. With the help of longtime grant partner Hello
Alice, Stacy's invites all women entrepreneurs across the U.S. to
apply to the 2022 Stacy's Rise Project now through October 14 by visiting www.stacysrise.com.
Later this year, Stacy's Pita Chips will select and award 10
women entrepreneurs with a $15,000
grant, mentorship from Frito-Lay and PepsiCo leadership and an
incomparable built-in community of powerful women.
"It is so important to support women in their pursuit of
entrepreneurship, because when one woman rises, we all rise," said
Rhasheda Boyd, vice president of
marketing at Frito-Lay. "Our goal with the Stacy's Rise Project and
Rise is to spotlight the untold stories of women
entrepreneurs and recognize their resilience. We're honored to
collaborate with like-minded partners, including Hello Sunshine,
Reese Witherspoon and Nisha Ganatra to drive awareness for these
countless women lifting up their communities."
In addition to the Rise short film and continuation of
the Stacy's Rise Project, the brand has also made it easier than
ever to discover women-run businesses nationwide via the
FoundedByHer business directory, an online platform launched in
2021 that provides consumers with the ability to search for
founders by zip code or category.
To stay updated on additional announcements from Stacy's and
Hello Sunshine, tune into the brand's social media channels.
About Stacy's® Snacks
Stacy's Snacks is one of the many brands that make
up Frito-Lay North America, the $19
billion convenient foods division of PepsiCo, Inc. (NYSE:
PEP), which is headquartered in Purchase,
NY. Learn more about Stacy's Snacks on Instagram,
Twitter and Facebook.
About Frito-Lay North America
Frito-Lay North America is the
$19 billion convenient foods division
of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in
Purchase, NY. Frito-Lay snacks
include Lay's and Ruffles potato chips, Doritos tortilla chips,
Cheetos snacks, Tostitos tortilla chips and branded dips, SunChips
multigrain snacks and Fritos corn chips. The company operates 30+
manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and
services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito-Lay at the
corporate website, www.fritolay.com, on Twitter (@fritolay), on
Instagram (@fritolay) and on Facebook (Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $79 billion in net revenue in 2021, driven
by a complementary beverage and convenient foods portfolio that
includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain
Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a
wide range of enjoyable foods and beverages, including many iconic
brands that generate more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with PepsiCo Positive
(pep+). pep+ is our strategic end-to-end transformation that puts
sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com.
About Hello Alice
Hello Alice is a free, multichannel platform that helps
businesses launch and grow. With a community over one million
business owners in all 50 states and across the globe, Hello Alice
is building the largest network of owners in the country while
tracking data and trends to increase the success rate for
entrepreneurs. Our partners include enterprise business services,
government agencies, and institutions looking to serve small- and
medium-business owners to ensure increased revenues and promote
scale. A Latina owned company, founded by Carolyn Rodz and Elizabeth Gore, we believe in business for all
by providing access to all owners including women, people of color,
veterans, and everyone with an entrepreneurial spirit. To learn
more, visit www.helloalice.com, as well
as Twitter, LinkedIn, Instagram,
and Facebook.
About Hello Sunshine
Founded by Reese Witherspoon,
Hello Sunshine is a media company that puts women at the center of
every story it creates, celebrates and discovers. Hello Sunshine
tells stories across all platforms – from scripted and unscripted
television, feature films, animated series, podcasts, audio
storytelling, and digital series – all shining a light on where
women are now and helping them chart a new path forward. Hello
Sunshine is also home to Reese's Book Club and the newly launched
RBC App. Fast growing in reach and influence, this community is
propelled by meaningful connections with stories, authors and
fellow members.
Hello Sunshine is part of Candle Media, an independent,
creator-friendly home for cutting-edge, high-quality,
category-defining brands and franchises. By bringing together elite
talent operating at the intersection of content, community, and
commerce, it helps to position leading entertainment businesses for
accelerated, sustainable growth in the current market and
beyond.
About Ventureland
Ventureland is an independent creative studio that specializes
in developing original entertainment properties that spans
traditional and emerging media platforms, including theatrical,
streaming, podcasts, and more. Founded by Academy Award-winning
producer John Battsek (One Day in
September, Searching for Sugar Man) and PRETTYBIRD
partners Kerstin Emhoff,
Ali Brown and Paul Hunter, Ventureland collaborates with
acclaimed filmmakers and the world's top studios to deliver
award-winning film and TV.
About Rupi
Kaur
A breakout literary phenomenon, Rupi wrote, illustrated and
self-published her first poetry collection, milk and honey. Next
came its artistic sibling, the sun and her flowers. These
collections have sold more than 10 million copies and have been
translated into over 40 languages. Her latest collection, home
body, debuted #1 on bestseller lists across the world. As she has
done from the very beginning, Rupi self- produced Rupi Kaur Live,
the first poetry special of its kind, which debuted on Amazon Prime
Video in 2021. Currently Rupi is on a global world tour,
performing her poetry across the U.S., Canada, Mexico, the UK, Europe and more. Rupi's work touches on love,
loss, trauma, healing, femininity and migration.
About Nisha Ganatra
Nisha Ganatra is a Golden Globe
winner and an Emmy-nominated director and producer seamlessly
working in commercials, television, and film. Nisha's previous
feature film credits include The High Note for Working Title and
Focus Features starring Tracee Ellis
Ross, and Late Night, starring Emma
Thompson and Mindy Kaling. On
the TV side, in addition to her award-winning work as a
Director/Producer on Amazon's 'Transparent,' Nisha has sold a
comedy pilot to NBC with Amy Poehler
producing, was Co-Executive Producer/Director for Better Things
with Pamela Adlon, and created 'Code
Academy' for the ITVS/PBS series Futurestates. Nisha has also
directed episodes of Girls, Dear White People, Future Man, Mr.
Robot, Shameless, Married, Brooklyn 9-9, Last Man on Earth, Love, and
Black Monday. Nisha's award-winning campaign, 'Womb Stories,'
earned her many accolades, including the Cannes Lions Grand Prix
for Film Craft: Directing. Nisha was also listed in the Cannes
Lions' Creativity Report as the #1 Director of the Festival.
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SOURCE Frito-Lay North
America