Leading brands like Walmart, Wells Fargo and Allstate engage
to deliver Phase II of The Big Homecoming Festival
ATLANTA, Sept. 12,
2022 /PRNewswire/ -- The nation's newest premier
music and culture festival, The Big Homecoming (TBH), will
kick off Phase II of its programming with The 365 Impact Tour. The
event is the continuation of The Big Homecoming, which launched in
Atlanta during Juneteenth weekend
with the mission of authentically celebrating the culture of
Historically Black Colleges and Universities (HBCUs).
The 365 Impact Tour will introduce dynamic activations at
multiple HBCUs throughout the year. Day one partners, including
Walmart (NYSE:WMT), Wells Fargo (NYSE: WFC), and Allstate (NYSE:
ALL) pledged a sustaining commitment to the initiative with a goal
of preserving the legacy of Black excellence through HBCU education
and community.
365 Impact's first stop takes place September 13, 2022 at North Carolina A&T
University. The activation will be hosted by actor and singer
Reed Shannon and feature the Walmart
"Makers Studio" with special guest appearances by Grammy
Award-winning artist Jermaine
Dupri. 365 Impact has also engaged Florida A&M University, Jackson State University, Virginia State University, Jarvis Christian
University, Clark Atlanta University,
Howard University, and North Carolina Central University as official
collegiate partners.
"The Big Homecoming was created to be more than an annual
festival. It's truly a comprehensive experience that embraces the
Culture and offers hands-on opportunities for students to thrive,"
said Diallo Washington, creative
director, The Big Homecoming Festival and 365 Impact Tour. "The 365
Impact Tour will have a sustaining presence that educates, inspires
and engages HBCU students, faculty and staff throughout the entire
year."
Ongoing 365 Impact programming will focus on:
- EDUCATION: Providing resources, scholarships,
internships and job recruitment opportunities for high school and
HBCU students.
- LEADERSHIP: Curating conversations with global
leaders and entrepreneurs to impact students' approach to smart
decisions in life, work and play.
- FINANCIAL LITERACY: Increasing students' financial
wellness through a better understanding of budgeting, saving,
investing and how to build generational wealth.
- HEALTH: Improving wellness through healthy
lifestyle choices and a positive mindset.
- ENTREPRENEURSHIP: Providing students access to
notable business owners to glean advice and tips from those who
have launched successful brands.
Historically Black Colleges and Universities (HBCUs) were
founded in the face of discrimination and have a proud history and
legacy of achievement. There are more than 100 HBCUs that serve
diverse students and communities in urban, rural, and suburban
settings. Each has a focus on creating pathways to opportunity for
Black students and fostering academic achievement.
About The Big Homecoming + 365
Impact Tour
About The Big Homecoming + 365 Impact
Co-created by Grammy Award-winning record entertainment executive
Amir Windom and music executive
Maurice Slade, The Big Homecoming
will offer a truly authentic HBCU experience. Windom and Slade were
college roommates at Florida A&M
University and have built resumes as curators of lifestyle,
entertainment and culture over the past two decades. The festival
was conceived during the pandemic — in the absence of the HBCU
homecoming experience — to tap into the nostalgia of connection
that only HBCU homecomings offer. Through the company's 365 Impact
campaigns, entertainment, philanthropy and the culture will merge
in a meaningful way. For more information or to purchase tickets,
visit TheBigHomecoming.com.
PRESS CONTACT
NAME
Lalohni Campbell
PHONE
404-593-7145
WEBSITE
https://thebighomecoming.com/
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SOURCE The Big Homecoming + 365 Impact Tour