SAN
MATEO, Calif., Sept. 20,
2022 /PRNewswire/ -- Firework, a leading video
e-commerce solution, announced today that it has signed a
partnership agreement with Walmart Connect, a closed loop
omnichannel media business of Walmart (NYSE: WMT), to bring
livestream and premium shoppable video content to Walmart's
experience.
By partnering with Firework, Walmart Connect aims to bring
shoppable, short-form, social-media-style videos to its own digital
properties while also making them available to advertisers,
creating a premium video commerce experience. By bringing product
discovery and final transactions together under a single immersive
experience, Walmart Connect is supporting the entire customer
continuum.
"Video and livestream commerce truly works when you put the
customer at the center of the experience—and that's what we're
doing here," said Rich Lehrfeld,
Walmart Connect's SVP and GM. "Our partnership with Firework
further underscores how Walmart Connect is committed to evolving
our business and expanding our offerings to actively stay ahead of
what advertisers need. We're proud to be able to serve Walmart
customers with engaging experiences in the places they already love
to shop."
Firework partnered with Walmart Connect to launch a live
shopping experience in support of Walmart's Mega Beauty
Event with partners J&J, L'Oreal, P&G and Unilever.
The event included four livestreams that took place from
September 13th through 16th and
leveraged replays and shoppable videos for featured products.
Walmart Connect is a retail media platform that connects
advertisers with Walmart customers regardless of where they are in
the shopping journey, whether that be onsite, offsite or in-store,
with clear visibility into campaign performance on in-store and
online sales. By combining Firework's rich live and short-form
video experience—as well as its capacity for organic community
growth outside of social networks—with Walmart Connect's closed
loop systems offering holistic customer views, the partnership will
create an end-to-end experiential and insight-rich environment from
discovery to purchase.
The move comes amid seismic changes in the retail industry, as
exploding US e-commerce sales are expected to break the
$1 trillion mark for the first
time. Consumers who turned to online shopping during the pandemic
have remained there, and live shopping trends that have taken Asian
markets by storm are picking up steam in the states as consumers
increasingly turn to short-form video to discover and research
products in their omnichannel journey.
"Walmart Connect has created an omnichannel ecosystem based on
customer centricity and we couldn't be more excited to partner with
them to power livestream and premium shoppable video experiences on
their site," said Firework Chief Business Office Jason Holland.
"We'll not only make shoppable and livestream video more deeply
embedded in their omnichannel approach, we'll also provide a
commerce media experience for their customers in-store and across
the web."
Walmart Connect aims to launch the program in September 2022. For more information, visit
https://www.walmartshoplive.com/walmart-live-mega-beauty-event.
About Firework
Firework is the world's leading video commerce solution built
for brands and retailers. Leveraging shoppable video, livestreaming
commerce and powerful monetization capabilities, Firework empowers
the world's most dynamic and exciting retailers, consumer brands,
and publishers to build engaging video experiences on their owned
and operated digital properties and across channels at a global
scale. Firework enables organizations to bring new levels of
authenticity and connection to online video experiences, speaking
to digital natives in the language they understand fully—and taking
control of their own customer data. The company has raised over
$235 million in capital to date. To learn more, please visit
firework.com.
Media Contact:
Anya Nelson Scratch Marketing +
Media for Firework
anyan@scratchmm.com
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SOURCE Firework