The three custom refrigerator panel styles,
created by artists Alexa Meade,
Amber Vittoria and
Domonique Brown, available now
exclusively at Lowe's
MOORESVILLE, N.C., Sept. 29,
2022 /PRNewswire/ -- To offer shoppers another
way to customize their spaces and express their unique personal
style, Lowe's and Samsung are launching today a limited-edition
collection of panels for Samsung's Bespoke 4-Door French Door
Refrigerator, designed by three distinctive artists. The panels,
which can be mixed and matched with Samsung Bespoke's portfolio of
panel colors and finishes, are exclusively available at Lowe's,
which aims to surprise consumers with unexpected style finds for
the total home.
The exclusive, limited-edition refrigerator panels offer
shoppers the newest opportunity to transform their kitchens into
personal art galleries with Samsung Bespoke appliances that deliver
on both function and style. These products bring together the
well-known innovative features of Samsung appliances and Bespoke's
customization-first approach with Lowe's commitment to providing a
total home solution.
"Lowe's is the No. 1 home appliance retailer, and our customers
know they can trust us to deliver on quality and innovation. But we
also know they're looking for the total home style package, with
products that don't just offer performance, but style and personal
expression too," said Jen Wilson,
Lowe's senior vice president, enterprise brand and marketing.
"Through this collaboration with Samsung, a trusted leader in
innovation, we're thrilled to be bringing these one-of-a-kind
panels to customers who are not only looking to upgrade their
appliances but are also craving a unique way to express their
personal style through art."
"Samsung's Bespoke appliances embrace emerging home
customization trends that express personality and style using bold
colors, new materials and artful designs," said Gary So, vice
president, marketing, digital appliance at Samsung Electronics
America. "Lowe's limited-edition Bespoke refrigerator panels
inspire more ways for consumers to personalize their living spaces
and show off their style like never before."
The exclusive panels, created by artists Alexa Meade, Amber
Vittoria and Domonique Brown,
each incorporate their signature styles and distinct point of view.
The three artists bring their own aesthetic, medium and perspective
to the Bespoke panels, offering shoppers a variety of options for
elevating their appliances. Each artist drew inspiration from their
own relationship with the home to guide their artwork, while also
incorporating key Bespoke colorways so shoppers can mix and match
their panels with the Bespoke collection of colors and finishes to
let their personal style shine through.
Alexa Meade
Known for painting directly on the human body and 3-D spaces, Meade
incorporated her signature brushstroke onto the Bespoke panel,
giving consumers the rare opportunity to own a piece from one of
the most noteworthy contemporary artists.
Amber Vittoria
An
artist and poet, Vittoria uses ink, colored pencil and acrylic
paints to emphasize fluidity in her pieces. Her Bespoke panel
features a custom piece that incorporates panel colorways into her
signature curves that are inspired by femininity and the female
form.
Domonique Brown
An illustrator and designer, Brown was inspired to bring the
relaxing feeling of endless vacation to the everyday. Her custom
pieces transform the Bespoke panel into a collector's item that
brings a calming escape right to the kitchen.
Available now exclusively at select Lowe's stores and Lowes.com,
each artist panel can be mixed and matched with a variety of
Samsung Bespoke refrigerator panel colors and finishes, and
accented with stylish kitchen and dining pieces from Lowe's— such
as décor, paint and flooring— to create a home that's unique to
each customer. Each panel is sold separately and can be switched
with other Bespoke panels.
Customers can shop the entire line of Samsung Bespoke appliances
from the kitchen to the laundry room at Lowe's stores and
Lowes.com.
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a
FORTUNE® 50 home improvement company serving approximately 19
million customer transactions a week in the United States and Canada. With fiscal year 2021 sales of over
$96 billion, Lowe's and its related
businesses operate or service nearly 2,200 home improvement and
hardware stores and employ over 300,000 associates. Based in
Mooresville, N.C., Lowe's supports
the communities it serves through programs focused on creating
safe, affordable housing and helping to develop the next generation
of skilled trade experts. For more information, visit
Lowes.com.
About Samsung Electronics America, Inc.
Headquartered
in Ridgefield Park, N.J., Samsung
Electronics America, Inc. (SEA) is a leader in mobile technologies,
consumer electronics, home appliances and enterprise solutions. The
company pushes beyond the limits of today's technology to provide
groundbreaking connected experiences across its large portfolio of
products and services, including mobile devices, home appliances,
home entertainment, 5G networks, and digital displays. As EPA's
ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to
making a positive impact on the environment through its
eco-conscious products, practices and operations. To learn more and
to get involved, visit Samsung.com.
Media Contacts:
MJ Wilson, Lowe's
Samsung Appliances
MJ.Wilson@lowes.com
Samsung.Appliances@edelman.com
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SOURCE Lowe's Companies, Inc.