Already the fastest-growing brand in the
hard-seltzer segment, the Topo Chico trademark will move into
spirit-based, ready-to-drink cocktails in 2023
CHICAGO, Sept. 29,
2022 /PRNewswire/ -- Molson Coors Beverage
Company (NYSE: TAP) has expanded its exclusive agreement
with The Coca-Cola Company to develop and commercialize Topo
Chico Spirited, a line of spirit-based, ready-to-drink
cocktails inspired by the bright and refreshing taste of some of
America's most beloved tequila and vodka-based beverages.
The deal marks another milestone in the relationship between
Molson Coors and The Coca-Cola
Company, following the recent launch of Simply Spiked Lemonade™ and
a successful first year of national distribution for Topo
Chico® Hard Seltzer, currently the fastest-growing brand
in its competitive set over the latest 52-week period.
"Taking inspiration from the popular cocktails made in bars and
restaurants today, Topo Chico Spirited will bring something
completely different to our aisle," said David Coors, Molson
Coors' vice president of next generation beverages. "We
believe Topo Chico Spirited will shake up the canned cocktail space
with unparalleled flavors and a legacy rooted in the iconic
125-year-old master-brand."
Coming to more than 20 markets across the country in 2023, Topo
Chico Spirited will be made with 100% real spirits, including
premium tequila from Jalisco, MX,
and will feature a lineup of familiar cocktails, many of which
appear in bar and restaurant menus across the country.
"Topo Chico is a recognizable and beloved brand across the
country. With this launch, more people will be able to experience
new and different quality beverage options from Topo Chico," said
Dan White, Chief New Revenue
Streams, Coca-Cola North America Operating Unit. "We are excited to
see Molson Coors bring Topo Chico
Spirited to store shelves next year."
Topo Chico Spirited, along with recent launches like Simply
Spiked Lemonade™ and Topo Chico® Hard Seltzer,
mark the latest initiatives to aggressively grow Molson Coors' above premium portfolio as part of
the company's revitalization plan.
Molson Coors Beverage Company will produce, distribute, and
market Topo Chico Spirited as part of an agreement with The
Coca-Cola Company. Topo Chico Spirited will come to select
states in 2023, including TX, CO, OK, KS, MO, CA, AZ, NM, NV, WA,
FL, AR, MS, TN, GA, LA, IL, WI, OH, MN, MI, VA (Includes DC).
ABOUT MOLSON COORS BEVERAGE
COMPANY
For more than two centuries, Molson
Coors has been brewing beverages that
unite people for all of life's moments. From Coors Light,
Miller Lite, Molson Canadian, Carling, and Staropramen to
Coors Banquet, Blue Moon Belgian White, Leinenkugel's Summer Shandy, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, Simply Spiked
Lemonade, Creemore Springs and more, Molson Coors produces some of the most beloved
and iconic beer brands ever made. While the company's history is
rooted in beer, Molson Coors offers
a modern portfolio that expands beyond the beer aisle with
sparkling cocktails, canned wine, kombucha, cider and
more.
Molson Coors Beverage Company is a publicly traded company that
operates through Molson Coors North
America and Molson Coors
Europe, and is traded on the New
York and Canadian Stock Exchange (TAP). The company's
commitment to raising industry standards and leaving a positive
imprint on our employees, consumers, communities and the
environment is reflected in Our Beer Print and our 2025
sustainability targets. To learn more about Molson Coors Beverage
Company, visit molsoncoors.com.
ABOUT THE COCA-COLA
COMPANY
The Coca-Cola Company (NYSE: KO) is a total beverage company
with products sold in more than 200 countries and territories. Our
company's purpose is to refresh the world and make a difference. We
sell multiple billion-dollar brands across several beverage
categories worldwide. Our portfolio of sparkling soft drink brands
includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee
and tea brands include Dasani, smartwater, vitaminwater, Topo
Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our
nutrition, juice, dairy and plant-based beverage brands include
Minute Maid, Simply, innocent, Del
Valle, fairlife and AdeS. We're constantly transforming our
portfolio, from reducing sugar in our drinks to bringing innovative
new products to market. We seek to positively impact people's
lives, communities and the planet through water replenishment,
packaging recycling, sustainable sourcing practices and carbon
emissions reductions across our value chain. Together with our
bottling partners, we employ more than 700,000 people, helping
bring economic opportunity to local communities worldwide. Learn
more at www.coca-colacompany.com and follow us
on Twitter, Instagram, Facebook and LinkedIn.
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SOURCE Molson Coors Beverage Company