Carrier highlights points of difference,
flexible policies, and ongoing efforts toward Customer
Modernization for an enhanced onboard experience
DALLAS, Oct. 10,
2022 /PRNewswire/ -- Southwest Airlines
Co. (NYSE: LUV) today launched a new brand
campaign, "Go with Heart," showcasing the carrier's points of
difference, including bags fly free®,1
no change or cancellation fees, 1 points don't
expire, 2 and flight credits don't expire.
3 The campaign reinforces that
Southwest® stands for low fares, flexible policies, and
unmatched Hospitality, delivering Customers an enhanced experience
when they travel on the airline with Heart.
"Serving our Customers is at the core of what we do at Southwest
Airlines, and we know that having flexibility is top of mind for
our Customers when they're planning travel," said Bill Tierney, Vice President, Marketing &
Digital Experience at Southwest Airlines. "'Go with Heart' is
inspired by what makes Southwest stand out from the competition—our
outstanding Employees, Legendary Customer Service, and flexible
differentiators. We're here to connect Customers with what's
important to them by making travel easier with less anxiety, and
through this campaign, we're also emphasizing our continuous
commitment to improving the Customer Experience. When Customers go
to book their next trip, they can do so without hesitation knowing
Southwest has generous and flexible policies coupled with legendary
hospitality—they can 'Go with Heart' by going with Southwest."
This year, Southwest introduced a series of planned
upgrades to the travel experience, including enhanced
WiFi,4 new in-seat power, larger overhead bins,
Upgraded Boarding self-service, as well as additional new
self-service capabilities and onboard products designed to enhance
the value of traveling with Southwest and simplify the overall
travel experience.
The "Go with Heart" campaign launches today with four commercial
placements across multiple platforms, including broadcast and cable
TV, streaming services, social media, and movie theaters. Each
commercial showcases Customer stories and how Southwest's points of
difference display the carrier's Heart for Customers.
1At Southwest, there are
no change fees (fare difference may
apply), no cancellation fees (failure
to cancel a reservation at least 10 minutes prior to scheduled
departure may result in forfeited travel funds),
and bags fly free (first and second checked
bags, weight and size limits
apply).
2Rapid Rewards®
points do not expire. Should a Member close its account, the points
in the account will be
terminated.
3Flight credits for
non-refundable fares will be issued as long as the reservation is
canceled more than 10 minutes prior to the scheduled departure.
Flight credits unexpired on, or created on or after July 28, 2022, do not expire and could show an
expiration date (Dec. 31, 2040) until
systems are updated. A flight credit with an expiration date on or
before July 27, 2022, has expired in
accordance with its existing expiration date. See My Account for
flight credit expiration dates, if
any.
4Due to licensing restrictions, on
WiFi-enabled international flights free live TV may not be
available for the full duration of the flight.
ABOUT SOUTHWEST AIRLINES CO.
Southwest Airlines Co. operates one of the world's most
admired and awarded airlines, offering its one-of-a-kind value and
Hospitality at 121 airports across 11 countries. Having celebrated
its 50th Anniversary in 2021, Southwest took flight in 1971 to
democratize the sky through friendly, reliable, and low-cost air
travel and now carries more air travelers flying nonstop within
the United States than any other
airline.5 Based in Dallas and famous for an Employee-first
corporate Culture, Southwest maintains an unprecedented record of
no involuntary furloughs or layoffs in its history. By empowering
its more than 62,0006 People to deliver
unparalleled Hospitality, the maverick airline cherishes a
passionate loyalty among as many as 130 million Customers carried a
year. That formula for success brought industry-leading prosperity
and 47 consecutive years7 of profitability for
Southwest Shareholders (NYSE: LUV). Southwest leverages a unique
legacy and mission to serve communities around the world including
harnessing the power of its People and Purpose to put communities
at the Heart of its success. Learn more by visiting
Southwest.com/citizenship. Southwest is also continuing to
develop tangible steps toward achieving carbon neutrality by 2050,
including offering Customers an opportunity to help the airline
offset its carbon emissions. To be part of the solution, visit
Southwest.com/wannaoffsetcarbon.
5U.S. Dept. of Transportation most recent
reporting of domestic originating passengers
boarded
6Fulltime-equivalent active Employees
71973-2019 annual profitability
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SOURCE Southwest Airlines Co.