All-New 2023 Toyota Sequoia wins top honor at
the 2022 Texas Truck Rodeo
PLANO,
Texas, Nov. 2, 2022 /PRNewswire/ --
The all-new 2023 Toyota Sequoia was named "Sport
Utility Vehicle of Texas" by
the Texas Auto Writers Association (TAWA)
at the annual Texas Truck Rodeo event. The Sequoia, assembled
at Toyota Motor Manufacturing, Texas (TMMTX) in San Antonio, also received the highest mark in
three additional categories, including Full-Size SUV, Off-Road SUV
and Best Exterior. This year's Texas Truck Rodeo brought together
dozens of journalists to evaluate automakers' latest
trucks and SUVs on an off-road course at Eagles Canyon
Raceway in Decatur, Texas.
Vehicles were evaluated on interior, exterior, value, performance
and personal appeal.
"The all-new Toyota Sequoia provides all the room, technology,
power and efficiency our customers need, and we appreciate TAWA
recognizing all that the Sequoia offers," said Mike Sweers, executive chief engineer for the
Toyota Tundra, Sequoia, Tacoma and 4Runner vehicle programs at
Toyota Motor North America, Research and Development (TMNA
R&D). "After the successful launch of the Tundra, which
TAWA named Truck of Texas at the
2021 Truck Rodeo, we are excited to be accelerating into the next
chapter in our truck-family story with the Sequoia."
Much like the coastal redwoods after which it's named, the 2023
Sequoia makes an immediate impression. The three-row SUV is all new
from the ground up, and it aims to elevate the full-size segment
with luxurious comfort, impressive technology and breath-taking
performance from an efficient new hybrid powertrain. The Sequoia
lives up to its powerful and legendary namesake, with a standard
i-FORCE MAX hybrid powertrain that provides 437 hp, 583 lb.-ft. of
torque and maximum towing capacity of up to 9,520 lbs.
Sequoia offers space families need it to haul passengers and all
their gear. It is available in five unique grades that include SR5,
Limited, Platinum, TRD Pro and the new Capstone luxury grade. Every
grade is fitted with the new multimedia system first launched in
Tundra. It is headlined by large 8-inch or available 14-inch
touchscreen that controls the all-new Toyota Audio Multimedia
system designed and engineered by Texas-based Toyota Connected North America.
The Toyota Audio Multimedia system offers an improved user
experience thanks to new sight, touch and voice activation.
The Tow Tech Package, standard on TRD Pro and Capstone, and
available on all other grades, offers a suite of features that
include Trailer Backup Guide to aid in backing up the SUV with a
trailer, and Straight Path Assist, which helps provide steering
control to keep the trailer straight on its intended path when
backing up.
"Toyota has done a gorgeous job of remaking a classic from the
ground up, and TAWA's membership took note and chose the Sequoia as
the 2023 SUV of Texas," said
Teia Collier, president of TAWA. "We
were impressed with the Sequoia's capability, powerful new engine
and solid good looks, which made it stand out in a class of
noteworthy vehicles."
For more information on the 2023 Toyota Sequoia, visit the
Toyota Newsroom.
About Toyota
Toyota (NYSE:TM) has been a part of
the cultural fabric in the U.S. for more than 60 years, and is
committed to advancing sustainable, next-generation mobility
through our Toyota and Lexus brands, plus our nearly 1,500
dealerships.
Toyota directly employs more than 39,000 people in the U.S.
who have contributed to the design, engineering, and assembly of
nearly 32 million cars and trucks at our nine manufacturing
plants. By 2025, Toyota's 10th plant in North Carolina will begin to manufacture
automotive batteries for electrified vehicles. With more
electrified vehicles on the road than any other automaker, a
quarter of the company's 2021 U.S. sales were electrified.
To help inspire the next generation for a career in
STEM-based fields, including mobility, Toyota launched its virtual
education hub at www.TourToyota.com with an
immersive experience and chance to virtually visit many of our U.S.
manufacturing facilities. The hub also includes a series of free
STEM-based lessons and curriculum through Toyota USA Foundation partners, virtual field trips
and more. For more information about Toyota,
visit www.ToyotaNewsroom.com.
About TAWA
TAWA is a Texas-based nonprofit association for
automotive journalists promoting professionalism and quality in
journalism for more than two decades. TAWA has grown to become one
of the most influential and recognized automotive journalist
associates in the U.S. The group produces two annual events – Texas
Auto Roundup and Texas Truck Rodeo – that allow members to
experience vehicles from various manufacturers in one place, at one
time.
Media Contact:
Greg
Thome
greg.thome@toyota.com
Marissa Martinez
Allison+Partners
210-240-7877
marissa.martinez@allisonpr.com
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SOURCE Toyota Motor North America