DUBAI, UAE, Nov. 2, 2022
/PRNewswire/ -- Sony Music Masterworks, a division of
Sony Music Entertainment (SME), today announced a new majority
investment in MAC Global, the award-winning, pan-regional
concert promotion, talent management, events and production company
based in Dubai, United Arab
Emirates.
Founded in 2014 by Rob
McIntosh and Daniel
Goldberg, MAC Global is recognised as a leader in the
live music and live entertainment industry in the Middle East, known for bringing big-name
international touring acts to the region such as Ed Sheeran, Michael Bublé, Drake and Sia, among
others. With clients including Dubai Opera, Saudi Aramco, Al Dana
Amphitheatre and Coca-Cola Arena, MAC Global produces concerts in
the most prestigious venues across the UAE, Oman, Bahrain, Qatar, India
and Saudi Arabia.
Day-to-day operations of the company will continue to be led by
McIntosh and Goldberg, who in turn will work closely with
Mark Cavell, President of Sony Music
Masterworks, Josh Lerman,
Masterworks Senior Vice President of Business Development and
Ollie Rosenblatt, Managing Director
of Senbla.
With this agreement, Sony Music Masterworks is further expanding
its presence in live music and event production around the world.
The combined talent of the MAC Global and Masterworks teams will
create new and synergistic experiential opportunities for audiences
across the Middle East region. MAC
Global's remit will also expand to include comedy, sports, virtual
events, orchestral events, and immersive movie experiences.
Today's announcement coincides with the start of MAC Global's
new concert season. Two shows by George
Ezra and EDM legend Tiesto have already successfully sold to
capacity, and Lewis Capaldi is set
to perform in both Dubai and
Bahrain in the coming weeks.
Cavell said: "We are thrilled to partner with
Rob, Dan and the MAC Global team to bring the best in live
entertainment to the Middle East
and North Africa. Their unrivalled
experience in the MENA region combined with Sony Music's wealth of
expertise, resources, and broad portfolio of live entertainment
properties will provide enhanced benefit to touring artists,
productions, and audiences alike."
McIntosh and Goldberg commented: "Having
established the MAC Global brand over many years, ensuring its
position at the forefront of the live music industry in the
Middle East, we're excited to take
our company to the next level of development and growth by joining
the Sony Music Masterworks family. We are very much looking forward
to working with Mark Cavell and the
wider Masterworks team to develop new event intellectual properties
alongside our core vision of bringing the biggest names in
entertainment to the MENA region and beyond."
The relationship with MAC Global is the latest in a series of
strategic partnerships and agreements advancing Sony Music
Masterwork's growth as a multi-faceted worldwide entertainment
business. Recent investments include The Luna Cinema, UK-based
producer of open air, pop-up, and drive-in cinema experiences;
Seaview, a theatrical production company; Terrapin Station
Entertainment, an artist management and production company; RoadCo
Entertainment, a booking agency; Backyard Cinema, an experiential
cinema event producer; GEA Live, a Holland-based agent and promoter; Senbla, a
UK-based concert promotion and production company; and Raymond
Gubbay Ltd. (RGL), the music, dance & Christmas Light Trail
promoter.
Sony Music Masterworks comprises Masterworks, Sony Classical,
Milan Records, XXIM Records, and
Masterworks Broadway imprints. For email updates and information
please visit www.sonymusicmasterworks.com/.
For more information and upcoming announcements about MAC
Global visit www.macglobal.com and follow Mac Global on
Facebook: @MAC-Global
MEDIA CONTACT:
Larissa Slezak | Sony Music
Masterworks
Larissa.Slezak@sonymusic.com
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SOURCE Sony Music Masterworks