Grocer to sell more than 6 million pounds of cranberries
CINCINNATI, Nov. 22,
2022 /PRNewswire/ -- The Kroger Co. (NYSE: KR),
America's grocer, today announced trends heading into the
Thanksgiving holiday, sharing that it will sell 55 million pounds
of turkey, as 85 percent of surveyed customers celebrating say they
will enjoy a traditional Thanksgiving meal cooked at their home or
in the homes of family and friends, according to 84.51º, Kroger's
retail and data science, insights and media arm.*
"Thanks to our amazing team of associates, Kroger is prepared to
help our shoppers make holiday memories this season with all of
their favorite family recipes and Thanksgiving staples—including 55
million pounds of turkey," said Stuart
Aitken, Kroger Senior Vice
President and Chief Merchant & Marketing Officer. "As families
and friends gather this Thanksgiving, we are here to help them make
it a meal they will remember – whether they're recreating
longstanding traditions or creating new – no matter how they choose
to celebrate."
While turkey will be at the center of the Thanksgiving plate for
many customers, cranberries remain a holiday staple with, a
projected 6.2 million pounds—100 truckloads—of fresh cranberries to
be sold.* Among the 4.1 million pies purchased this season,
pumpkin, apple and pecan dominate as customer favorites.* For
holiday hosts looking for more variety or families who simply
cannot choose between seasonal favorites, Kroger has customers
covered with a brand-new half-pumpkin and half-pecan pie available
for the first time this year.
Nostalgia reigns supreme this season with a fall twist on
classic cocktails such as cranberry mules, pumpkin spice mudslides,
maple old-fashioned and apple-spiced margaritas. The grocer
predicts that spirits will be batched and shareable with boozy
punches and sangria infused with autumn flavors like apple cider,
pumpkin spice and dark spirits.
Kroger's Our Brands' products, tried, tested and loved by
customers, boast several products to make customers' holiday meals
affordable, easy and delicious including items such as:
- Private Selection Petite Sweet Potatoes with Brown Sugar and
Cayenne.
- Kroger Family Size Broccoli and Cauliflower Au Gratin.
- Private Selection Cheesecake Bites.
- Simple Truth Salad Starters.
- Kroger Pumpkin Pie Ice Cream.
- Simple Truth Organic Butternut Squash Soup.
Insights from 84.51º also report nearly 50 percent of
customers surveyed started their Thanksgiving shopping a week
before the holiday; however, customers can still get their
Thanksgiving favorites now by shopping in-store, through
Kroger Pickup or delivered using
Boost by Kroger, the annual grocery delivery membership that can
save customers more than $1,000 per
year on fuel and grocery delivery.
*Sales are projections for 2022 based on sales from the previous
year during the same period.
Media assets available for download here.
About Kroger
At The Kroger Co. (NYSE: KR),
we are dedicated to our Purpose: To Feed the Human Spirit™. We are,
across our family of companies nearly half a million associates who
serve over 11 million customers daily through a seamless digital
shopping experience and retail food stores under a variety
of banner names, serving America through food inspiration and
uplift, and creating #ZeroHungerZeroWaste communities by 2025. To
learn more about us, visit our newsroom and investor
relations site.
About 84.51°
84.51° is a retail data science, insights
and media company helping The Kroger Co., consumer packaged goods
companies, agencies, publishers and affiliated partners create more
personalized and valuable experiences for shoppers across the path
to purchase.
Powered by cutting edge science, we leverage 1st party retail
data from nearly 1 of 2 US households and 2BN+ transactions to fuel
a more customer-centric journey utilizing 84.51° Insights, 84.51°
Loyalty Marketing and our retail media advertising solution, Kroger
Precision Marketing.
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SOURCE The Kroger Co.