Delivering on Booking Holdings' commitment to
implement its first-of-its-kind program enterprise-wide, the
expansion makes credible sustainability information available to
more travelers across more platforms
NORWALK,
Conn., Nov. 30, 2022 /PRNewswire/ -- Today,
Booking Holdings, the world's leading provider of online travel and
related services, announced the expansion of its Travel Sustainable
program to relevant brands across the Booking Holdings family. The
news marks the company's delivery on its commitment to launch its
first-of-its-kind program for accommodations enterprise-wide by the
end of 2023.
Travel Sustainable provides credible information on impactful
sustainability efforts taken by properties worldwide and gives
travelers a transparent, consistent and easy-to-understand way to
identify a wider range of more sustainable stays, no matter where
they want to travel. The aim of the program is to give visibility
to accommodations that have made progress on a broad spectrum of
sustainability efforts, from those at an earlier stage to those who
have achieved one of more than 40 recognized ecolabels and
certifications through outstanding commitments and investments.
Pioneered by Booking.com, which recently marked the one year
anniversary of the program, there are now more than 400,000
accommodations recognized globally by the Travel Sustainable
program.
Recognized properties across Priceline, Agoda and KAYAK will now
feature the Travel Sustainable badge in search results, with some
platforms also implementing an additional filter to help travelers
book more sustainable accommodations. The program across brands
provides recognition for properties that are taking steps to
operate more responsibly with regards to their impact on the
environment and their local communities, while encouraging partners
to continue making progress towards the goal of eventual
third-party certification, which remains the gold standard in the
industry.
The combined effort across the company's brand product teams to
create the purpose-built, cross-enterprise API for the program is a
signal of the potential for collaboration to drive greater
sustainable impact across the travel industry by educating and
empowering both partners and travelers to make sustainability a
priority.
Furthermore, the milestone is a result of actions taken by
Booking Holdings and its family of brands to deliver against key
commitments outlined in the company's Climate Action Plan, the
first of its kind for any global online travel company, which was
released earlier this year.
While accommodations are the first priority for the program,
Booking Holdings will continue to evolve Travel Sustainable for
transportation-related verticals to drive awareness of more
sustainable options across more areas of a trip. Efforts include
features live today like KAYAK's CO2 sorter, which allows travelers
to sort their flight search by CO2 emissions, and filters for
electric and hybrid rental cars now live across Booking.com, KAYAK
and Priceline where inventory is available, with further innovation
to come by the end of 2023.
"Sustainability is a core component of our mission to make it
easier for everyone to experience the world, and with this
important step we are making progress towards ensuring there is
always a world worth experiencing," said Glenn Fogel, CEO, Booking Holdings. "We remain
committed to making our vision for more sustainable travel a
reality through the breadth of our sustainable travel offerings,
the size of our impact, and the potential of transparent, inclusive
standards development to spur change for the whole sector.
Together, we are creating a lower-impact travel industry."
About Booking Holdings
Inc.
Booking Holdings (NASDAQ: BKNG) is the world's leading
provider of online travel and related services, provided to
consumers and local partners in more than 220 countries and
territories through six primary consumer facing brands:
Booking.com, Priceline, Agoda, Rentalcars.com, KAYAK and OpenTable.
The mission of Booking Holdings is to make it easier for everyone
to experience the world. For more information, visit
BookingHoldings.com and follow us on Twitter @BookingHoldings.
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SOURCE Booking Holdings