UK-Based Awards Program Gives Distinction for PeopleScout's
Innovation and Creativity in Their Work with Clients
LONDON, Dec. 2, 2022 /PRNewswire/ -- PeopleScout has
been named a five-time winner in the 2022 Recruitment Marketing
Awards, in recognition of their success in film, copywriting, art
direction and recruitment effectiveness on various client
projects.
Since its launch in 1980, the Recruitment Marketing Awards have
recognized excellence and professionalism in recruitment marketing
and talent management. A total of 28 awards are given annually. One
winner is selected in each category, after careful review by two
judging panels.
"Winning five awards this year is an exceptional testament to
our team's expertise and innovation, which have been matched by our
client's open-mindedness and trust," said PeopleScout's UK Managing
Director, Jonathan Porter. "I'm
delighted that the creativity of our work has been recognised by
industry peers."
PeopleScout's winning entries include:
Best Recruitment Effectiveness for Heathrow Airport
Heathrow Airport was struggling to fill positions, compounded by
long security clearance times delaying hiring decisions and flight
demands increasing in the wake of the pandemic. The PeopleScout
team was brought in to recruit 400 officers over six months, which
quickly grew to over 1,000, and to significantly increase the
diversity of candidates. Heathrow
was able to hire the staff it needed and improved diversity, with
48% of new hires being female. Judges called this campaign "a clear
winner showcasing recruiting into a difficult role at a difficult
time."
Best Film under £5,000 for Westminster City Council
With a new employer value proposition aligned to the theme "All
kinds of extraordinary," this film was used to help Westminster
City Council demonstrate the inspiring work of its employees and
the difference it makes to local authorities. PeopleScout took a
storytelling approach, with the film following the personal journey
and tragedy of one individual. Judges found the campaign "well
scripted, well executed, raw and authentic, which resulted in its
effectiveness."
Best Copywriting for Kent County Council
This recruitment campaign sought to dispel misconceptions about the
potential of adult social care as a career choice, seeking to
establish it as the vibrant, vital and meaningful profession that
it is. The judges called the script "very powerful and emotive."
The film was viewed by 410,000 people and Kent County Council's
career site received 8,500 campaign clicks, resulting in 300
applicants. However, the real results were cultural, empowering
care workers to have pride in their work and recognise the value of
their achievements.
Best Film £5,001 to £15,000 for Kent County
Council
With a challenging target of recruiting 100 adult care workers
amidst a hiring crisis within the sector, Kent County Council
turned to PeopleScout to help demonstrate the potential of this
career. The film was used to tell real stories of real people
working for the council, focusing on the themes of bravery, dignity
and pride. Kent County Council was able to fill the 100 vacancies,
in part due to what judges called "effective messaging with a
proper call to action."
Best Art Direction for London
Borough of Hillingdon
PeopleScout was tasked with demonstrating the potential for people
to make a positive impact by working for the London Borough of Hillingdon, as well as
showcasing local attractions. To achieve this, the tagline "That's
the Hillingdon feeling" was adopted. The visuals and accompanying
text focused on both individual roles and more general
opportunities, outlining the potential for people to grow with
Hillingdon. The client's goal was to make the borough "stand out in
a big, bold and unmissable way," and the suite of imagery did that,
while also meeting the borough's core vision of putting its
residents first. The judges felt this campaign "showed good use of
their own people, properties and landscape."
PeopleScout's UK-based talent advisory practice provides
world-class expertise in employer branding, recruitment marketing,
assessment, DE&I consulting, talent market insights and more.
Their passionate team of problem solvers—from psychologists and
creatives to strategists and technologists—offer a depth and
breadth of experience gained over 30 years of creating
award-winning strategies for clients across the globe in every
sector.
See the full list of 2022 RMA winners here.
About PeopleScout
PeopleScout, a TrueBlue (NYSE:TBI) company, is a leading RPO
provider managing talent solutions that span the global economy,
with end-to-end MSP and talent advisory capabilities
supporting total workforce needs. PeopleScout boasts 97%
client retention managing the most complex programs in the
industry. The company's thousands of forward-looking talent
professionals provide clients with the edge in the people business
by consistently delivering now while anticipating what's next.
Affinix™, PeopleScout's proprietary talent acquisition platform,
empowers faster engagement with the best talent through an
AI-driven, consumer-like candidate experience and optimizes the
talent process through data and actionable insights. Leveraging the
power of data gleaned from engaging millions of candidates and
contingent associates every year, PeopleScout has served clients in
more than 70 countries with headquarters in Chicago, Sydney and London and global delivery centers in
Toronto, Montreal, Bristol, Krakow, Gurgaon and Bangalore. For more information, please visit
www.peoplescout.com.
Press Contact
Taylor Winchell
Senior Manager, External Communications
pr@trueblue.com
1-253-680-8291
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