- Sporty New Design with Sleek Silhouette, Larger Wheels and
- Most Fuel-Efficient Prius Ever with up to 57 MPG Combined
- More Powerful Hybrid System Delivers 60% More Horsepower with
up to 196hp
- Upgraded Electronic On-Demand All-Wheel Drive Available
- Toyota Audio Multimedia Standard with Available 12.3-inch
- Toyota Safety Sense 3.0 System Standard
Calif., Dec. 14, 2022 /PRNewswire/ -- The
Toyota Prius enters the 2023 model year as a completely transformed
model. With a sleek new exterior design, a reimagined interior and
an amped up hybrid powertrain, this new Prius is built for style,
performance and efficiency. It is the hybrid reborn - without
Designed to capture drivers' hearts at first glance, this
all-new 2023 Prius brings sporty style with a coupe-inspired shape.
Its sleek silhouette, low roofline, smooth body panels and widened
rear are proportionally balanced by available 19-inch wheels and
the interior features a clean, modern design combined with high
tech displays and ambient lighting. Altogether, it's a progressive,
sporty new Prius, that's designed to inspire the senses.
Under the hood the 2023 Prius also shakes things up, with a
larger 2.0L engine and a revised hybrid system that brings over 60%
more combined system horsepower. For this new generation of Prius,
output climbs to 196 net hp on AWD equipped models, increased from
121 hp in the prior generation, and 194 net hp on FWD equipped
models, previously 121 hp. Maximum engine torque for this
generation climbs nearly 16%, up from 120 to 139 lb.-ft. on all
models. Torque on electric motor generator two, which drives the
front wheels and regenerates the battery during braking, also
increases by over 20% - climbing from 120 to 152 lb.-ft.
Prius makes its power gains while keeping it lean at the pump.
In FWD models, the LE grade offers up to a manufacturer estimated
57 MPG combined rating, the best-ever for a Prius and the most
fuel-efficient hybrid in production for model year 2023. The XLE
and Limited grades offer up to 52 MPG combined. The AWD equipped LE
grade delivers up to a manufacturer estimate 54 MPG combined
rating, with the XLE and Limited grades are capable of up to 49 MPG
combined. The AWD system also receives power upgrades, with 50%
more torque in the rear motor, moving from 41 to 62 lb.-ft., and 40
horsepower (previously 7 hp).
As part of Toyota's diverse approach to carbon neutrality, the
Prius is an iconic player in Toyota's effort to move "beyond zero."
With nine hybrid models, soon to be 10 with the addition of the
all-new Toyota Crown, two plug-in hybrid models, the new bZ4X
battery electric vehicle and the zero-emission hydrogen fuel cell
Mirai, Toyota offers 14 electrified vehicles for customers to
choose from. As part of that lineup, the 2023 Prius will be the
first Toyota vehicle to wear a new "Beyond Zero" badge, symbolizing
Toyota's global effort to achieve carbon neutrality in its
products, manufacturing and beyond.
The all-new 2023 Prius will be available in a choice of six
colors, including Wind Chill Pearl, Cutting Edge, Guardian Gray,
Midnight Black Metallic, Supersonic Red or Reservoir Blue. The
Manufacturer's Suggested Retail Price, excluding Dealer Processing
and Handling, will start at $27,450
for the LE grade. 2023 Toyota Prius models are expected to arrive
at Toyota Dealerships in January
Sporty Yet Comfortable
Built on the second-generation TNGA-C platform, the 2023 Prius
brings a new look that's both cool and functional. The TNGA-C
platform has a lower center of gravity, reduced weight and
increased rigidity compared to the previous generation. The result?
A wider stance and a lower driving position that feels nimble, yet
Designed in Japan, the all-new
Prius offers a style that is modern, progressive and smart from the
inside out. This time it lowers the roofline 2-inches from the
prior generation, for a more athletic look. Moving to the rear of
the vehicle it is nearly 1-inch wider, adding a launch-ready flair
to its modern style. Completing the low-slung feel is a hip point
that is about one inch lower than the previous generation
With its piercing silhouette that evokes a level of aerodynamic
flair, the 2023 Prius has a 0.27 Coefficient of Drag (Cd). Just
like in previous generations, front grille shutters have been
installed to optimize the inflow of air, contributing to cooling
and aerodynamic performance. Aero stabilizing under body panels are
also in place to reduce drag and road noise.
The larger wheels available on XLE and Limited also catch the
eye – resulting in sport-inspired proportions that
offer drivers added performance and handling. Coupled with the
larger wheels are 11-inch brake rotors on the front and rear,
adding one-inch to the prior generation model.
The interior also has an all-new look with a clean, modern
design that minimizes eye and body movement. A new
multi-information display is mounted directly in front of the
driver to help keep eyes on the road and a standard 8-inch or
available 12.3-inch multimedia touchscreen is mounted within easy
Drivers and passengers alike will enjoy increased comfort from
improved seating construction. Designers have enlarged the area
that comes in contact with the body on the seat bottom, creating a
shape that disperses weight across the seats to reduce sitting
pressure. For added comfort, the XLE grade includes standard heated
seats, and the Limited grade adds standard heated and cooled seats,
with optional heated rear seats.
And for a bit of fun, Toyota's design team has placed Easter
eggs both inside and outside the vehicle. Secret locations with the
Prius name, and other phrases, add a unique bit of detail to this
new generation car. Exact locations are a mystery that only Prius
drivers can solve.
A Driver's Hybrid
Under the hood of the 2023 Prius is the
5th generation hybrid powertrain, which pairs the
inline M20A-FXS inline four-cylinder 2.0L gas engine with two
motor-generators through a planetary-type continuously variable
transmission. A new compact high-output/low-loss drive motor for
the transaxle/motor uses a redesigned magnet and electromagnetic
steel plate configuration, with two additional magnets for
The engine, working in concert with the electric motor (MG2),
assures responsive performance, while exemplary energy efficiency
is achieved by using both electric motors (MG1 and MG2) to charge a
lithium-ion battery. The result is an engaging acceleration
experience with 194 combined hybrid system horsepower and an
estimated 0-60 time of 7.2 seconds for Front-Wheel Drive (FWD)
equipped models, a 26% improvement over the 9.8 second time of the
outgoing FWD model.
Another boost to Prius' fuel efficiency comes from the
Electronically Controlled Brake (ECB) system, which coordinates
operation between the regenerative braking force of the electric
motors and the hydraulic braking system force to provide optimal
stopping power. By proactively using the electric motors to recover
as much electrical energy as possible from the regenerative braking
system, this extremely efficient cooperative control helps to
maximize fuel economy.
An active hydraulic booster on the conventional
(non-regenerative) braking system improves pedal feel and feedback
for the driver. Brake Hold also comes standard, when engaged it is
a convenient technology that reduces driver effort while waiting at
a traffic light or while driving in heavy traffic. When the driver
presses the accelerator, Brake Hold releases instantly.
Prius also offers EV mode, which allows the vehicle to be
operated as a pure electric vehicle for short distances, depending
upon certain conditions, such as battery charge level. This mode is
useful for operating the vehicle in parking lots or indoor parking
garages, for example. The Vehicle Proximity Notification feature
alerts pedestrians of the vehicle's presence when running in
battery mode. Drive modes include:
- NORMAL: Allows the hybrid system to achieve an ideal
combination of fuel economy and vehicle acceleration. The
accelerator opening amount changes linearly in response to
accelerator pedal operation.
- ECO: Improves hybrid system efficiency by limiting power in
response to light to moderate accelerator pedal input.
- SPORT: Enhances dynamic performance and acceleration
AWD at the Ready
An updated Electronic On-Demand AWD system gives the new Prius
the capability to deliver added traction for slippery road
conditions while also offering exemplary fuel economy. The updated
system uses a motor to drive the rear wheels, enabling stable
driving performance when starting off, when driving on slippery
road surfaces and to assist while cornering.
As on other Toyota Hybrids with AWD, like Highlander, RAV4 and
Corolla, Electronic On-Demand All-Wheel Drive employs a separate
rear-mounted electric motor to power the rear wheels when needed.
All-Wheel Drive (AWD) Prius models have a 196 combined system
horsepower and a manufacturer estimated 0-60 time of 7.0
seconds. The torque of the rear motor has also increased,
moving from 41 lb.-ft. to 62 lb.-ft., a 50% improvement over the
A high-output IPM (Interior Permanent Magnet) motor that drives
the rear wheels allows for a compact design that enhances the low
traction road climbing performance and the stability when turning.
The system works seamlessly and transparently, preemptively
distributing driving force to the rear wheels to help suppress
front wheel slip during off-the-line starts. It also engages the
rear motor in response to slippage at the front wheels and enhances
cornering agility by helping to reduce understeer.
The Electronic On-Demand All-Wheel Drive system performs precise
electronic control of the front-rear torque distribution in
accordance with the driving conditions to support start-off
acceleration, handling, stability and fuel efficiency. This
motor-driven AWD system is capable of efficiently using the battery
power for driving the front and rear wheels. Data from the wheel
speed sensors and G-force sensors is processed by the vehicle
computer system and sent to the rear motor as electrical signals to
control the rear wheel torque. The system provides the optimal
front-rear torque distribution based on the vehicle speed and
accelerator operation amount and performs control according to the
conditions to allow stable driving.
Making the Grade
The 2023 Prius will be offered in three grades: LE, XLE and
Limited. Standard colors include the all-new Cutting Edge and
Guardian Gray, Midnight Black Metallic and Reservoir Blue.
Available premium paint colors include Supersonic Red and Wind
Chill Pearl. All Prius hybrid grades come in a choice of Front
Wheel Drive or All Wheel Drive.
The LE grade has standard dark grey 17-inch alloy wheels with
wheel covers, an 8-inch Toyota Audio Multimedia touchscreen and
6-way adjustable fabric front seats in black or grey, with fabric
in the rear. Additional standard features include six USB-c ports,
Electronic Parking Brake (EPB), SofTex steering wheel and Blind
Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA). Optional
features include Front and Rear Parking Assist with Automatic
Braking (PA w/AB).
The XLE grade comes with everything on the LE grade and adds
standard 19-inch alloy wheels and 8-way adjustable heated power
driver's SofTex seat in standard in black or grey. It also comes
with standard rain-sensing wipers, smart key, wireless charger and
front and rear parking assist with automatic braking (PA w/AB).
Available options include a 12.3-inch high-resolution touchscreen
display, fixed glass roof and Digital Key.
The Limited includes all standard LE and XLE features and adds a
standard 12.3-inch JBL Premium Audio touchscreen display, fixed
glass roof, SofTex heated and ventilated front seats, heated
steering wheel, power rear liftback and Digital Key (which comes as
part of the one-year trial to Toyota Remote Connect). Available
options are Panoramic View Monitor, Digital Rearview Mirror, heated
rear seats and Advanced Park, which executes necessary steering and
braking controls and helps drivers navigate the vehicle into a
selected parking space. It's capable of parallel parking and
backing up into a perpendicular space by using a combination of
cameras and sensors to recognize the vehicle's surroundings.
Convenient and Connected
The all-new 2023 Toyota Prius is equipped with the tools to make
life more convenient – thanks to the available 12.3-inch Toyota
Audio Multimedia system designed and engineered by Toyota's
Texas-based Connected Technologies
team. Prius drivers will also have the opportunity to access a wide
range of enhanced connectivity and convenience features, including
Over-the-Air (OTA) updates.
Users can interact with the system through intuitive touch and
voice activation controls. With the available Connected Service
Drive Connect, drivers and passengers have access to Intelligent
Assistant, Cloud Navigation and Destination Assist. With
Intelligent Assistant, simple phrases like "Hey Toyota" awaken the
system for voice activated commands to search for directions, find
Points of Interest (POI), adjust audio controls, change the cabin
temperatures and more. Cloud Navigation, the available onboard
navigation solution, utilizes the cloud to download the latest
available map, traffic and routing information. To ensure users
have the most up-to-date search capabilities, POI search is
provided by Google Points-of-Interest data. Destination Assist also
gives access to 24/7 live agent assistance to locate the next
The new Toyota Audio Multimedia allows for dual Bluetooth® phone
connectivity, with support for standard wireless Apple CarPlay® and
Android Auto™ compatibility. With further connectivity, the Prius
has a standard Wi-Fi Connect 1-month trial that offers 4G
connectivity for up to five devices – turning the Prius into an
AT&T Hotspot. Adding to the already robust offering of audio
playback ability with HD Radio®, USB data and a SiriusXM® Platinum
Plan 3-month trial subscription, Wi-Fi Connect also enables the new
Integrated Streaming feature, providing customers the ability to
link their separate Apple Music® and Amazon Music subscriptions to
the vehicle for onboard control.
For those looking for an enhanced audio experience, the Prius
offers a JBL® Premium Audio system with eight speakers, creating a
mobile concert from any music genre. Standard on the Limited grade
only, with the use of Clari-Fi® technology, the system is also able
to breathe life into compressed digital music formats enhancing the
Each Prius offers a host of additional available Connected
Services. Safety Connect includes an Emergency Assistance Button
(SOS), 24/7 Enhanced Roadside Assistance, Automatic Collision
Notification and Stolen Vehicle Locator with up to a 10-year trial.
Service Connect gives drivers the ability to receive Vehicle Health
Reports, Maintenance Alerts and reminders, also with up to a
With the Toyota app, users can stay connected to their Prius
with Remote Connect capabilities. A one-year trial of Remote
Connect comes on XLE and Limited grades equipped with the 12.3-inch
display. Users can activate headlights, lock/unlock the doors and
remotely start the vehicle. Users can also check vehicle status,
receive reminder notifications and set Guest Driver Alerts. Digital
key is also available with Remote Connect for the XLE and Limited
Grades – making it easy to lock and unlock doors, remote start and
more all from a smart phone.
Ready to handle all your device charging needs, the Prius is
equipped with six USB ports in the cabin. Up front, two Type-C USB
ports at the bottom of the center stack plus two more Type-C USB
ports in the center console. For second-row passengers, two Type-C
USB ports are located at the bottom rear of the center console.
Convenience features are aplenty for Prius, too. Blind Spot
Monitor (BSM) with Rear Cross Traffic Alert (RCTA) is standard on
all grades. Safe Exit Assist, detects vehicles and bicycles
approaching from the rear and alert an occupant when they exit the
vehicle, helping to avoid or mitigate collisions with the door.
Front and Rear Parking Assist with Automatic Braking is available
on all grades. A Panoramic View Monitor is available on Limited and
provides a live rotating 360-degree view around the vehicle.
Advanced Park is available on Limited, a hands-free system designed
to assist you with parallel parking or backing into a parking
Toyota Safety Sense 3.0 Standard
For 2023, Prius will come standard with the latest Toyota Safety
Sense generation, TSS 3.0. This suite of active safety systems
includes the existing feature set available on the prior generation
Prius but includes some additional enhancements and capabilities.
This suite of safety features includes:
- Pre-Collision System with Pedestrian Detection
- Lane Departure Alert with Steering Assist
- Full-Speed Range Dynamic Radar Cruise Control
- Lane Tracing Assist
- Road Sign Assist
- Automatic High Beams
- Proactive Driving Assist
Proactive Driving Assist is new to Prius and the Toyota Safety
Sense package. When system operating conditions are met, using the
vehicle's camera and radar, this system provides gentle braking
into curves or gentle braking and/or steering to help support
driving tasks such as distance control between a preceding vehicle,
pedestrian or bicyclist. Proactive Driving Assist is not a
substitute for the Pre-Collision System and operates in different
The rest of the Toyota Safety Sense feature set has been
enhanced for TSS 3.0:
- The Pre-Collision System with Pedestrian Detection has enhanced
detection capabilities thanks to new system sensors. It receives
enhanced intersection support with improved detection capability in
certain circumstances. It also adds the capability to detect
motorcyclists, in addition to bicyclists and pedestrians.
- Lane Departure Alert with Steering Assist has enhanced lane
recognition that includes detection of certain 3D objects, like
guardrails, that may be used to help define the lane.
- Full-Speed Range Dynamic Radar Cruise Control adds a fourth
following distance setting, from the previously available three.
Enhanced vehicle detection allows for the ability to detect more
than one preceding vehicle, as well as vehicles in adjacent lanes.
This helps the system to provide smoother, more natural speed
adjustments, especially when the driver changes lanes.
- Like Lane Departure Alert, lane recognition is enhanced for
Lane Tracing Assist. This system now also helps provide more space
between vehicles being passed in adjacent lanes. It works by
offsetting the vehicles' driving path with minor steering
adjustments while keeping the vehicle within its lane.
- An Emergency Driving Stop System has been added to Lane Tracing
Assist. It's designed to monitor the driver's inputs, such as
steering operation, to determine if they're inattentive or
non-responsive, such as during a medical emergency. This feature
can bring the vehicle to a stop if the driver doesn't respond to
alerts to take control.
- Road Sign Assist gets expanded sign detection capabilities that
now include certain intersection signs and warning signs, like
Manufacturer's Suggested Retail Price (MSRP)*
Front and Rear
Assist with Automatic
12.3-inch Toyota Audio
Multimedia Display ($735)
Fixed Glass Roof
Heated Rear Seats
Advanced Park and
Panoramic View Monitor
Cutting Edge, Guardian
Gray, Midnight Black Metallic, Reservoir Blue
Premium Paint: Wind
Chill Pearl, Supersonic Red
*MSRP excludes Dealer Processing and Handling of $1,095; Prices subject to change
** Remote Connect Subscription Required
Toyota (NYSE:TM) has been a part of the cultural fabric in
the U.S. for more than 60 years, and is committed to advancing
sustainable, next-generation mobility through our Toyota and Lexus
brands, plus our nearly 1,500 dealerships.
Toyota directly employs more than 39,000 people in the U.S.
who have contributed to the design, engineering, and assembly of
nearly 32 million cars and trucks at our nine manufacturing plants.
By 2025, Toyota's 10th plant in North
Carolina will begin to manufacture automotive batteries for
electrified vehicles. With more electrified vehicles on the road
than any other automaker, a quarter of the company's 2021 U.S.
sales were electrified.
To help inspire the next generation for a career in
STEM-based fields, including mobility, Toyota launched its virtual
education hub at www.TourToyota.com with an
immersive experience and chance to virtually visit many of our U.S.
manufacturing facilities. The hub also includes a series of
free STEM-based lessons and curriculum through Toyota USA Foundation partners, virtual field trips
and more. For more information about Toyota,
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SOURCE Toyota Motor North America