Checkers & Rally's Team Up with Heinz to
Offer the Ultimate Underground Bunker Experience; Enter Now through
Dec. 31 for a Chance to Win
Fla., Dec. 27, 2022 /PRNewswire/
-- Checkers & Rally's, an iconic drive-thru
restaurant chain known for flavorful, craveable food at a great
value, today announced – in partnership with Heinz®
brand, America's Favorite Ketchup®– the ultimate
"seasoned" shelter experience to wait out the scariest day on the
calendar – Fry-Day the 13th. Now through December 31, Checkers encourages
paraskevidekatriaphobics (and anyone else who may be interested) to
enter for a chance to win a weekend stay for two in The Frunker, an
underground complex stocked with essentials – including the #1 Most
Craveable Fries in America* – to stay safe, secure and seasoned on
this superstition-laden day. To enter, consumers simply need to
complete the entry form by visiting Checkers.com/Frunker (no
"For those suffering from paraskevidekatriaphobia, Friday the
13th is a day they wish they could sleep through – until
now," said Frances Allen, President
& CEO of Checkers Drive-In Restaurants, Inc. "We wanted to help
alleviate this friggatriskaidekaphobia, which is why our innovative
team collaborated with Heinz® brand to create The
Frunker and this one-of-a-kind campaign. We may not be able to cure
this phobia, but we can alleviate some of its symptoms by offering
up some of the best seasoned sustenance available – our famous
fries topped with thick, rich and delicious Heinz®
To create The Frunker, Checkers is transforming a nuclear
missile complex in Vilonia, Ark.,
which will be fully outfitted in Checkers and Heinz décor. The
underground bunker will have fun merchandise and swag. While at the
Frunker, the winners will be treated to a fry-centric five-course
feast complete with chicken tenders and fries prepared by Andrew
Ruga, a Corporate Chef at Checkers & Rally's.
If that's not enough, Checkers is really bringing the fun by
providing entertainment, complete with burger-themed movies.
Additionally, a curated Spotify fry playlist with chart-topping
hits will be available to help soothe guests and conquer their fear
of Fry-Day the 13th.
For more information, hours of operation or to find a Checkers
or Rally's location, please visit Checkers.com.
*Technomic Ignite Consumer Data (2020), published
by Restaurant Business.
**NO PURCHASE NECESSARY TO
ENTER OR WIN. Must be U.S. resident (excluding AK, HI, & RI),
18 or older. Begins 12:00:01 a.m. ET
12/27/2022. Ends 11:59:59 p.m. ET
12/31/2022. "The Frunker" awarded to grand prize winner for a trip
for two (2) to Vilonia, Arkansas
between 1/12/2023 to 1/15/2023.
Winners selected at random. Odds depend on number of entries. Void
in AK, HI, RI and where prohibited. Restrictions apply. For details
see Official Rules at www.Checkers.com/Frunker.
About Checkers Drive-In
Based in Tampa, Fla., Checkers
Drive-In Restaurants, Inc., an iconic and innovative drive-thru
restaurant chain known for its bold, craveable food, famous fries,
exceptional value, and people-first attitude, operates and
franchises both Checkers® and Rally's®
restaurants. With 850 restaurants and room to grow, Checkers &
Rally's is a proven brand with flexible building formats that is
aggressively expanding across the country. Checkers & Rally's
is dedicated to being a place where franchisees and employees who
work hard can create opportunities for themselves, their families,
and their communities. In recent years, the brand has earned
several of the industry's most prestigious awards including: "#1
Most Craveable Fries" by Restaurant Business 2020 and 2018; Best
Franchise Deal and "Best Drive-Thru in America" by QSR Magazine;
Top Food and Beverage Franchise by Franchise Business Review; the
"Hot! Again" award from Nation's Restaurant News and has
consistently been ranked on Entrepreneur's Franchise 500.
About The Kraft Heinz
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious.
Consumers are at the center of everything we do. With 2020 net
sales of approximately $26 billion,
we are committed to growing our iconic and emerging food and
beverage brands on a global scale. We leverage our scale and
agility to unleash the full power of Kraft Heinz across a portfolio
of six consumer-driven product platforms. As global citizens, we're
dedicated to making a sustainable, ethical impact while helping
feed the world in healthy, responsible ways. Learn more about our
journey by visiting www.kraftheinzcompany.com or following us
on LinkedIn and Twitter.
View original content to download
SOURCE Checkers & Rally's Restaurants, Inc.