Vital Care
program unites the best of Petco's health and wellness offerings to
deliver value and drive loyalty
SAN
DIEGO, Jan. 30, 2023 /PRNewswire/ -- Petco Health
and Wellness Company, Inc. (Nasdaq: WOOF) today announced it will
unify over 24 million subscribers within a two-tiered offering
under its Vital
Care program.
The embodiment of Petco's unique health and wellness omnichannel
ecosystem, Vital Care sits at the
intersection of value and loyalty and provides pet parents with a
seamless connection to Petco's differentiated merchandise and
services offerings, while driving repeat visits and engagement. The
free membership tier, "Vital Care
Core," and paid membership tier, "Vital Care Premier," make
it more convenient, accessible and affordable for pet parents to
tap into every resource Petco offers across more than 1,500 Petco
pet care centers, petco.com and the Petco app.
Current members of Petco's Pals Rewards program, introduced in
1997 as the first loyalty program of its kind at a national pet
retailer, will be automatically transitioned to Vital Care Core; and members of Petco's existing
Vital Care program will become Vital
Care Premier members. All members will retain the same benefits and
paid members, the same fee.
"Building on the strength of our existing two membership
offerings, by bringing them together under Vital Care, we're making it even easier for
customers to understand and maximize the program offerings to
provide their pets with the best possible care and get the most
value from Petco," said Jenny
Wolski, Senior Vice President of Omnichannel Customer
Experience at Petco. "Pet parents are looking for seamless,
one-stop shopping and personalized advice on how to support their
pets' health and wellness, and a Vital
Care membership gives them all of that and more – including
exclusive savings on products and services across our
differentiated omnichannel ecosystem, which no other membership
offers."
On average, existing Pals members who have unlocked "perk"
benefits of the program, such as nutrition and grooming perks,
increase their Petco visits by 50% and spend 40% more on pet
products and services than non-members. In addition to receiving
personalized support for their pets' whole health journey at Petco
pet care centers, Vital Care members
have access to Petco's digital resources such as custom-made pet
care reminders to purchase food and the ability to set up
veterinary and grooming appointments via the personalized Petco app
dashboard. Additional benefits of Petco's Vital Care membership offerings include:
Vital Care Core
- Earning points on every purchase, from wellness services to
products.
- Unlocking nutrition and grooming perks, including getting a
10th bag of dry dog or cat food for free and an eighth groom for
free, making it easier to provide pets with routine care.
- Managing pets' health and wellness with tools and resources
like a membership dashboard on petco.com and in the Petco app that
helps pet parents stay up to date with their pets' care plan, as
well as a monthly wellness checklist.
Vital Care Premier*
- Upgrading to the paid tier helps customers save and make the
most of every health and wellness resource Petco offers, from
skilled groomers, compassionate veterinarians and knowledgeable
associates, to extended rewards expiration on nutrition and
supplies.
- Selecting a tailored plan based on pet type:
-
- Cats and Dogs: $19.99 per month
for one animal. Pet parents receive unlimited routine vet exams at
a Petco vet or vet of choice, 20% off all dog grooming sessions or
cat litter purchases, 10% off high-quality nutrition without
artificial ingredients** and $15
Vital Care Rewards each month.
- Companion Animals: $9.99 per
month for one bird, fish, reptile or small pet. Pet parents receive
20% off nutrition and supplies, 20% off future new pet purchases
and $5 Vital Care Rewards each
month.
- Experiencing easy, complete care with a dedicated, exclusive
member help line.
Pet parents can join Vital Care
Core or Vital Care Premier during checkout at Petco
pet care centers nationwide or at
petco.com/VitalCare.
*Vital Care Premier requires an annual commitment. For more
details, visit petco.com/vitalcare.
**See
how Petco defines artificial ingredients at
petco.com/nutritionstandards.
About Petco, The Health + Wellness Co.
Founded in 1965, Petco is a category-defining health and wellness
company focused on improving the lives of pets, pet parents and our
own Petco partners. We've consistently set new standards in pet
care while delivering comprehensive pet wellness products, services
and solutions, and creating communities that deepen the pet-pet
parent bond. We operate more than 1,500 pet care centers across the
U.S., Mexico and Puerto Rico, which offer
merchandise, companion animals, grooming, training and a growing
network of on-site veterinary hospitals and mobile veterinary
clinics. Our complete pet health and wellness ecosystem is
accessible through our pet care centers and digitally
at petco.com and on the Petco app. In tandem
with Petco Love (formerly the Petco Foundation), an
independent nonprofit organization, we work with and support
thousands of local animal welfare groups across the country and,
through in-store adoption events, we've helped find homes for more
than 6.5 million animals.
Cautionary Note Regarding Forward-Looking
Statements
This press release contains forward-looking
statements within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended, concerning expectations, beliefs, plans,
objectives, goals, strategies, future events or performance and
underlying assumptions and other statements that are other than
statements of historical fact. Although Petco believes that the
expectations and assumptions reflected in these statements are
reasonable, there can be no assurance that these expectations will
prove to be correct. Forward-looking statements are subject to many
risks and uncertainties, including the risk factors that Petco
identifies in its Securities and Exchange Commission filings, and
actual results may differ materially from the results discussed in
such forward-looking statements. Petco undertakes no duty to update
publicly any forward-looking statement that it may make, whether as
a result of new information, future events or otherwise, except as
may be required by applicable law, regulation or other competent
legal authority.
Media Contact:
Ventura Olvera
ventura.olvera@petco.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/petco-unifies-customer-memberships-under-vital-care-program-for-an-integrated-omnichannel-experience-301732720.html
SOURCE Petco Health and Wellness Company, Inc.