- 500 Grand Highlander customers will receive a Nintendo Switch –
OLED Model system and a Mario Kart 8 Deluxe game
- Grand Highlander and Nintendo Switch perfect road-trip duo when
- Ultimate Family SUV Set to Hit Dealers in Summer 2023
CHICAGO, Feb. 9, 2023
/PRNewswire/ -- The 2024 Toyota Grand Highlander, which made its
world premiere hours before the opening day of the Chicago Auto
Show, is bringing even more road-trip adventures to its customers
in partnership with Nintendo. Once on-sale in Summer 2023, 500
customers will receive a Nintendo Switch – OLED Model system and a
Mario Kart 8 Deluxe game.
"This is an amazing collaboration between Toyota and Nintendo.
The Grand Highlander and the Nintendo Switch are the ultimate duo
for families and road trips," said Lisa
Materazzo, group vice president of Toyota Marketing.
The Nintendo Switch – OLED Model has a similar overall size to
the Nintendo Switch system, but with a larger, vibrant 7-inch OLED
screen with vivid colors and crisp contrast. Just like Nintendo
Switch, the OLED Model allows families to play on the TV and share
the detachable Joy-Con controllers for right-out-of-the-box
multiplayer fun – or take it on the go to enjoy its play-anywhere
"Nintendo Switch – OLED Model and the Mario Kart 8 Deluxe game
will add an extra boost of excitement to road trips this summer,"
said Devon Pritchard, Nintendo of
America's Executive Vice President of Sales, Marketing and
Communications. "What makes this promotion with Toyota so exciting
is that the Nintendo Switch system can be played on the go, as well
as on the TV, so anyone that hops in their Grand Highlander can
take the system with them and keep the gameplay going."
With the Nintendo Switch – OLED Model, 500 Grand Highlander
customers will also receive a Mario Kart 8 Deluxe game, which
allows them to hit the road anytime, anywhere. Plus those with a
paid Nintendo Switch Online + Expansion Pack membership can also
pick up the Mario Kart 8 Deluxe - Booster Course Pass, downloadable
content which adds an additional 48 courses in six waves through
the end of 2023.
To celebrate the collaboration, a 2024 Grand Highlander was
customized and outfitted with a Nintendo Switch – OLED Model system
+ Mario Kart™ 8 Deluxe themed wrap and will be on display at the
Chicago Auto Show starting February 9-19,
2023. To take the party a step further, large screens,
speakers and a Nintendo gaming console were installed in the
vehicle for Chicago Auto Show attendees to experience the
spaciousness of Grand Highlander and games like Mario Kart 8 Deluxe
while at the Toyota booth.
The new Grand Highlander is an active family cruiser built for
everything from short trips around town to long drives to favorite
destinations. It offers a spacious adult-sized third row,
thoughtful storage areas throughout the cabin, ample interior and
cargo capacity with room for up to seven carry-on suitcases behind
the 3rd row. When cargo hauling is prioritized, there is a total of
98 cubic feet of space with the back rows folded down.
Grand Highlander offers three powertrain options: the
well-balanced 2.4L turbo gas engine, the efficiency-leading 2.5L
hybrid and the ultimate performance-seeking, 362 horsepower Hybrid
MAX. These powertrains provide customers maximum choice for this
incredible new vehicle.
Pricing and on-sale date of the all-new 2024 Grand Highlander
will be announced later this summer.
Toyota (NYSE:TM) has been a part of the cultural fabric in
the U.S. for more than 65 years, and is committed to advancing
sustainable, next-generation mobility through our Toyota and Lexus
brands, plus our nearly 1,500 dealerships.
Toyota directly employs more than 39,000 people in the U.S.
who have contributed to the design, engineering, and assembly of
more than 33 million cars and trucks at our nine manufacturing
plants. By 2025, Toyota's 10th plant in North Carolina will begin to manufacture
automotive batteries for electrified vehicles. With more
electrified vehicles on the road than any other automaker, Toyota
currently offers 20 electrified options, with more in showrooms
later this year.
To help inspire the next generation for a career in
STEM-based fields, including mobility, Toyota launched its virtual
education hub at www.TourToyota.com with an immersive experience
and chance to virtually visit many of our U.S. manufacturing
facilities. The hub also includes a series of free STEM-based
lessons and curriculum through Toyota USA Foundation partners, virtual field trips
and more. For more information about Toyota, visit
About Nintendo: Nintendo Co., Ltd., headquartered
in Kyoto, Japan, has created
franchises that have become household names worldwide, including
Mario™, Donkey Kong™, The
Legend of Zelda™, Metroid™,
Pokémon™, Animal Crossing™,
Pikmin™ and Splatoon™, through
its integrated hardware and software products. Nintendo aims to
deliver unique, intuitive entertainment experiences for everyone,
manufacturing and marketing video game devices such as the Nintendo
Switch™ family of systems, developing and operating
applications for smart devices, and collaborating with partners on
a range of other entertainment initiatives like visual content and
theme parks. Nintendo has sold more than 5.4 billion video games
and over 800 million hardware units globally. From the launch of
the Nintendo Entertainment System™ more than 30 years
ago, through today and into the future, Nintendo's continuing
mission is to create unique entertainment that puts smiles on the
faces of people all over the world. A wholly owned subsidiary,
Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for
Nintendo's operations in the Americas. For more information about
Nintendo, please visit the company's website at
Note to Editors: Photos and b-roll can be found on
For customer inquiries, please call: 800-331-4331
View original content to download
SOURCE Toyota Motor North America