Sharon Price
John's new book and podcast in partnership with Forbes
provide insights and tools to "unlock the power of personal stories
to create a life you love"
ST.
LOUIS, Feb. 16, 2023 /PRNewswire/ -- Build-A-Bear
Workshop, Inc. (NYSE: BBW) announces that new book, Stories
& Heart: Unlock the Power of Personal Stories to Create
a Life You Love, published by Forbes
Books and authored by Sharon Price
John, Build-A-Bear Workshop President and Chief Executive
Officer, hit the Amazon Best Seller List for Business Mentoring and
Coaching on its recent publication date, and has generated over a
half a billion media impressions. Stories & Heart is
available at Amazon, as well as a wide array of both ecommerce and
brick-and-mortar retailers including Barnes & Noble, Hudson
News, and select Build-A-Bear Workshop locations.
"Many thanks to all who have contributed to helping Stories
& Heart achieve a best-seller medallion on launch day. I
believe we all have more power to create a life we love than we may
realize and hope this book can serve as a tool for those who are
willing to take that personal journey," said Ms. John who has been
the President and CEO of the beloved publicly traded company for
nearly a decade. "The positive feedback from readers and the media
about the belief in the potential positive impact of the book has
been truly humbling."
Through a variety of personal stories and career experiences
working with some of the world's best-known toy companies,
including the 25-year-old Build-A-Bear organization which she led
and evolved through economic challenges and a global pandemic to
deliver the most profitable year in its history in 2021, Ms. John's
new book is designed to provide insights and tools, supported by
data and research, in an approachable manner and understandable
format. Each chapter explores areas like goal setting,
change, values, failure, or perfectionism and is grounded in a
personal "Story," after which the reader is asked a related
"Question from the Heart" and provided an exploratory exercise with
the goal of creating a personal and actionable guidebook designed
to help them "create a life they love."
In conjunction with the book, Ms. John also hosts the Forbes
podcast series, Stories & Heart. Each episode
features trailblazers and groundbreakers who have lived
extraordinary lives and share their own personal stories, acquired
wisdom and insights with listeners. The newest podcast episode
available today on ForbesBooksAudio, Apple and Spotify, features
Sarah Harden, CEO of Hello Sunshine,
a media company focused on female-centric storytelling and
co-founded by Reese Witherspoon. On
the episode, she discusses the ups and downs of her successful
journey in the entertainment business and the importance of being
mission-driven. Other featured Stories & Heart podcast
guests that are available now include:
- Maxine Clark, the founder of
Build-A-Bear, who shares her first teddy bear story, talks about
learning the ropes of retail and recounts her remarkable
entrepreneurial spirit;
- Sarah Personette, former Chief
Customer Officer at Twitter who discusses remaining true to
yourself and mastering leadership through volatility and
uncertainty;
- Rita McGrath, best-selling
author, renown corporate strategist and Columbia Business School
Professor, who provides insights on how companies (and people) can
evolve and change; and
- Sylvia Acevedo, whose inspiring
journey of being a Girl Scout sparked her interest in science that
led her to NASA, Apple and Dell, to eventually become the CEO of
the Girl Scouts of the USA.
Upcoming Stories & Heart Events:
- The Build-A-Bear Workshop location adjacent to the Empire State
Building in New York City is
hosting a public book signing event featuring Ms. John on
February 16 from 6:30-7:30 pm at 22 West 34th Street. A free Lil'
Cub Teddy Bear will be provided to the first 25 purchasers of the
hard copy of the book at the event.
- Ms. John is scheduled to participate in a number of speaking
engagements associated with the book, including a February 16 event with the Licensing
International's Young Professionals Network (YPN) designed to help
brand licensing professionals under 35 years of age expand their
skill base and network through educational and social events.
- To learn more about other upcoming events or for more
information about Stories & Heart including access to
the podcasts, worksheets and related blogs, visit
storiesandheart.com.
Separately, Build-A-Bear is pleased to share that in honor of
the launch of Stories & Heart, the company has donated
$25,000 to the Build-A-Bear
Foundation, which focuses on childhood literacy and the wellbeing
of children.
About Sharon Price
John
Sharon Price John has served as
Chief Executive Officer of Build-A-Bear Workshop, Inc. since 2013.
In her tenure as CEO, she revitalized the brand, bringing
profitability back to the publicly traded company (NYSE: BBW) and
creating a springboard for the brand's relevance in the years to
come.
She also serves on the board of directors at Jack in the Box
(NASDAQ: JACK) and on the executive committee of the Toy Industry
Association board. She has been named one of the University of Tennessee Knoxville's 100
Distinguished Alumni of the last 100 years as well as a
Distinguished Alumni by Columbia Business
School's Women in Business. Sharon has three children and
lives in St. Louis with her
husband.
About Forbes Books
Launched in 2016 in partnership with Advantage Media Group,
Forbes Books is the exclusive
business book publishing imprint of Forbes. Forbes Books offers business and thought leaders
an innovative, speed-to-market, fee-based publishing model and a
suite of services designed to strategically and tactically support
authors and promote their expertise. For more information, visit
books.forbes.com.
About Build-A-Bear
Build-A-Bear is a multi-generational global brand focused on its
mission to "add a little more heart to life" appealing to a wide
array of consumer groups who enjoy the personal expression in
making their own "furry friends" to celebrate and commemorate life
moments. Nearly 500 interactive brick-and-mortar retail locations
operated through a variety of formats provide guests of all ages a
hands-on entertaining experience, which often fosters a lasting and
emotional brand connection. The company also offers engaging
e-commerce/digital purchasing experiences
on buildabear.com including its online "Bear-Builder",
the animated "Bear Builder 3D Workshop" and its age-gated
adult-focused "Bear Cave". In addition, extending its brand power
beyond retail, Build-A-Bear Entertainment, a subsidiary of
Build-A-Bear Workshop, Inc., is dedicated to creating engaging
content for kids and adults that fulfills the company's mission,
while the company also offers products at wholesale and in
non-plush consumer categories via licensing agreements with leading
manufacturers. Build-A-Bear Workshop, Inc. posted total revenue of
$411.5 million in fiscal 2021. For
more information, visit the Investor Relations section
of buildabear.com
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SOURCE Build-A-Bear Workshop