- On March 23, the Candy
Crush® All Stars tournament is back, giving Crushers the
chance to be crowned this year's ultimate champion
- For the first time ever, Candy Crush Saga is giving 10 All
Star finalists the chance to reach the Live Final in London to take home a share of some
jaw-dropping prizes
- It gets sweeter - 'ICY GRL' rapper Saweetie teamed up with
Candy Crush Saga® to reveal the Icebox bling rings plus a
jaw-dropping $250,000 prize pot up
for grabs for the finalists
NEW YORK, March 20, 2023 /PRNewswire/ -- Ever dreamt of
living the life of an internationally renowned athlete - earning
stacks of cash, an All Stars win under your belt, and a
blinged out championship ring to prove it? Well now is your
chance.
For the first time ever, Candy Crush Saga is rewarding
its All Stars tournament winners with three championship
rings worth $75,000 in total,
designed by Atlanta-based jeweler,
Icebox. The fierce competition kicks off this Thursday, March 23 when players can compete
in-game for an invitation to the live final in London, and a chance to take home a share of
the $250,000 prize pot and the
championship rings.
To kick off the 2023 All Stars tournament, Candy Crush
Saga has partnered with GRAMMY-nominated Hip Hop artist and
long-time player of the game, Saweetie, to star in a new film that
reveals the diamond-encrusted championship rings up for grabs.
Mo, Rafi and Z, the three brothers behind Icebox who have made
iconic jewels for Hip Hop legends, as well as championship rings
for the biggest names in sport, are the creators of the trio of
bling rings. The three handcrafted rings for the First, Second and
Third place winners will be iced out to the max with rare gems
inspired by the game's iconic candies. Dripping in Amethysts,
Yellow and Orange Sapphires, Rubies, Blue Topaz and Brown
Tourmaline, set into the 14K Gold
Candy Drip for a color-popping sensation.
The championship rings are so exclusive, not even 'ICY GRL'
herself Saweetie could swipe one. Starring in a new film, the
jewelry-obsessed rapper tries to raid the Icebox briefcase; mission
not accomplished. The 'ICY GRL' hitmaker, real name
Diamonté, is known for her love of rocks, often decked out in her
iconic 'ICY' diamond chain and encrusted grills, but the Candy
Crush All Stars ring is one rock she couldn't get her
hands on. The only way anyone - even GRAMMY Award Nominated rappers
- can get hold of these rings is to Crush their way to a spot in
the Final.
Rapper Saweetie commented: "As the original 'ICY
GRL', you know I love my ice! Icebox's pieces are so special and
amazing. It was a pleasure developing the idea for the short film
created in partnership with director Scott
Kelley and Candy Crush Saga. I even flexed my best athletic
skills inspired by my favorite female spy movie, but I still
couldn't get those beautiful rings on my fingers! The Candy Crush
championship rings need to be a part of my icy collection, so I'll
definitely be tapping into the All Stars tournament! I know das
right!"
Zahir "Z" Jooma, Icebox Founder and Jewelry Designer,
says: "When Candy Crush Saga came to us and asked us to create
their first ever All Stars championship rings, it was an
opportunity we couldn't turn down. We've designed for
platinum-selling artists, and next level athletes, and now we're
handcrafting a one-of-a-kind piece of ice for the best Crushers out
there."
Fernanda Romano, Chief
Marketing Officer at King, makers of the Candy Crush
franchise, says: "The amount of dedication and passion
our players put into the tournament is incredible, so it only seems
right to reward them like the true champions they are. Candy Crush
All Stars is one of the biggest tournaments on the planet, and we
want to make sure the rewards for our winners reflect that. So,
this year, to mark King's 20th anniversary, we're giving away our
biggest prize ever. Taking inspiration from the world's largest
sporting events, three finalists can win an epic candified
championship ring that has Saweetie's seal of approval alongside
the biggest prize pot ever announced for a casual mobile
game."
The free-to-enter Candy Crush All Stars tournament goes
live on March 23, open to anyone over
18 years old from select markets who are Level 25 and higher. All
players have until April 3 to compete
in round one of the tournament. The finalists of this round will
then go on to compete in the quarter finals and semifinals before
the ten finalists are invited to fly to London on May 25
for the final showdown. Candy Crush Saga will fly out all
ten finalists, and plus ones, to London for an all-expenses paid
trip to enjoy a wealth of fun-filled games and activities before
crowning the ultimate All Stars champion.
Candy Crush Saga is available to download and play
for free on iOS and Android. To learn more about the mobile game,
visit: www.candycrushsaga.com.
Notes to editor
- Players must be 18+ and must be available for UK travel
23-28 May 2023 to enter the
Final.
- Players must be from participating countries only: United States, United Kingdom, Brazil, Canada, Germany, France, Italy, Netherlands, Spain, Sweden, Switzerland, Norway, Denmark, Austria, Ireland, Finland, Poland, Romania, Czech
Republic, Greece and
Portugal.
- For the London Live Final, Candy Crush Saga will fly out ten
finalists to London from 25th May – 30th May, including a
five-night stay in a luxury hotel. As well as competing in activity
and games to be crowned the champion, the finalists will have the
chance to meet the team behind one of the world's most played
mobile games and feed into the creative process behind Candy Crush
Saga. This trip is subject to change per national government COVID
travel restrictions.
- For competition T&Cs, visit
https://candycrush-saga.web.app/pages/all_stars_terms
About King
With a mission of Making the World Playful, King is a
leading interactive entertainment company and the creator of the
world-famous Candy Crush franchise, as well as other mobile
game hits including Farm Heroes Saga. Candy Crush is
the top-grossing franchise in U.S. app stores, a position it has
held for the last five years, and King's games are being played by
233 million monthly active users as of Q4 2022. King, a part of
Activision Blizzard (NASDAQ: ATVI), has game studios in
Stockholm, Malmö, London,
Barcelona and Berlin and offices in San
Francisco, New York, Los Angeles and Malta. More information can be found
at King.com or by following us
on LinkedIn, @lifeatking on Instagram,
or @king_games on Twitter.
© 2023 King.com Ltd. King, the King crown logo, Candy
Crush, the Tiffi character, Candy Crush Saga and related marks are
trademarks of King.com Ltd and/or related entities.
About Icebox Diamonds & Watches
Icebox is a family-owned jewelry brand founded in 1976 by the
Jooma family. Operated today by three brothers, Mo, Rafi and Zahir
"Z" Jooma, Icebox specializes in natural diamond and solid gold
fine jewelry including custom designs and watches.
Icebox creates one of a kind custom jewelry for world renowned
stars in music, sports and entertainment, regularly sharing
celebrity shopping experiences via episodes on their YouTube
channel and across other social media platforms. The Icebox
Flagship Showroom is located in Atlanta,
GA, with Icebox Boutiques inside Saks Fifth Avenue's
Atlanta, Miami & New York
locations.
For more information, visit Icebox.com and follow @icebox on
Instagram and TikTok.
Video - https://www.youtube.com/watch?v=ep6rG_163NY
Photo -
https://mma.prnewswire.com/media/2035646/Photo_Credit_Michael_Simon.jpg
Photo -
https://mma.prnewswire.com/media/2035645/Photo_Credit__Icebox.jpg
Photo - https://mma.prnewswire.com/media/2035648/CC11.jpg
Logo -
https://mma.prnewswire.com/media/2035647/CCS_and_ALL_STARS_LOGO_2023_100_Logo.jpg
View original
content:https://www.prnewswire.co.uk/news-releases/its-giving-icy-grl-saweetie-teams-up-with-candy-crush-saga-to-reveal-first-ever-250-000-cash-prize-pot-and-limited-edition-championship-rings-for-2023-all-stars-final-winners-301775716.html