This partnership makes Petco the first
national brick-and-mortar pet retailer to offer a fresh pet
food subscription of this kind through a new e-commerce brand:
Freshpet® Custom Meals™
SECAUCUS, N.J., March 22,
2023 /PRNewswire/ -- Today, Freshpet (Nasdaq: FRPT)
and Petco Health and Wellness Company, Inc. (Nasdaq: WOOF)
announced an innovative partnership to produce and deliver fresh,
customized subscription meal plans directly to pet parents' doors.
Available exclusively on petco.com, Freshpet®
Custom Meals™ are crafted for optimal nutrition by veterinary
nutritionists for dogs.
"It's exciting to see the demand for fresh pet food continue to
grow," said Scott Morris, Co-Founder
and President of Freshpet. "As shoppers seek healthier, real food
for their pets, they're also looking for solutions that provide
added convenience. Our partnership with Petco allows us to deliver
on both – creating customized healthy meal plans delivered to
consumers' doorsteps."
As more pet parents shift to fresh food for their pets, Freshpet
and Petco are making it easier to access high-quality options,
regardless of how they choose to shop. Freshpet Custom Meals are
the result of increasing consumer interest in direct-to-doorstep
fresh, personalized pet meal plans. According to Nielsen IQ,
Packaged Facts and Earnest credit card data, the fresh/frozen pet
food category is expected to grow three to four times its current
value, reaching up to $6 billion in
the next four years, and the direct-to-consumer pet segment is
growing at an even faster rate than pet e-commerce.
"This exclusive, customized home-delivered product is a
breakthrough in the way pet parents can provide their pets with the
very best nutrition," said Amy
College, Petco's Chief Merchandising
Officer. "We're thrilled to partner with Freshpet, the leader
in fresh pet food, to bring Freshpet Custom Meals to life through
our differentiated, seamless omnichannel ecosystem, as part of our
ongoing commitment to pets' high-quality nutrition and complete
health and wellness."
After completing a short questionnaire on their dog's
attributes, sensitivities and health goals on petco.com, pet
parents will receive a personalized meal plan with specific feeding
guidelines based on the pet's breed, age, body type, activity level
and more. Pet parents can select their preferred delivery window
for the food to be sent via Petco's delivery services. The
subscription meal plan starts at $3
per day.
All Freshpet Custom Meals recipes are made with natural chicken,
beef, salmon or eggs, real fruits and vegetables, and never any
powdered meat meals or preservatives. Each meal is gently
steam-cooked to retain vital nutrients and kept refrigerated until
it reaches the pet parent's home.
The offering has launched regionally across 15 states, including
California, Texas, Florida and New
York, and will be available nationally via
petco.com later this year. Customers can receive a discount
that is automatically applied to their first order. For more
information, visit petco.com/custommeals.
About Freshpet
Freshpet's mission is to improve the
lives of dogs and cats through the power of fresh, real food.
Freshpet recipes are blends of fresh meats, vegetables and fruits
made sustainably at their USA
Kitchens. Thoughtfully prepared, all food is made using natural
ingredients, cooking in small batches at lower temperatures to
preserve the natural goodness of the ingredients. Freshpet foods
and treats are kept refrigerated from the moment they are made
until they arrive at Freshpet fridges in your local market.
Freshpet is available in select mass, grocery (including
online), natural food, club, and pet specialty retailers across
the United States, Canada and Europe. From the care taken to source
ingredients and make each recipe, to the moment it reaches your
home, Freshpet's integrity, transparency and social responsibility
are the way they like to run their business.
About Petco, The Health + Wellness Co.:
Founded in 1965, Petco is a category-defining health and wellness
company focused on improving the lives of pets, pet parents and our
own Petco partners. We've consistently set new standards in pet
care while delivering comprehensive pet wellness products, services
and solutions, and creating communities that deepen the pet-pet
parent bond. We operate more than 1,500 pet care centers across the
U.S., Mexico and Puerto Rico, which offer
merchandise, companion animals, grooming, training and a growing
network of on-site veterinary hospitals and mobile veterinary
clinics. Our complete pet health and wellness ecosystem is
accessible through our pet care centers and digitally
at petco.com and on the Petco app. In tandem
with Petco Love (formerly the Petco Foundation), an
independent nonprofit organization, we work with and support
thousands of local animal welfare groups across the country and,
through in-store adoption events, we've helped find homes for
nearly 7 million animals.
Cautionary Note Regarding Forward-Looking
Statements
This press release contains forward-looking
statements within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended, concerning expectations, beliefs, plans,
objectives, goals, strategies, future events or performance and
underlying assumptions and other statements that are other than
statements of historical fact. Although Petco and Freshpet believe
that the expectations and assumptions reflected in these statements
are reasonable, there can be no assurance that these expectations
will prove to be correct. Forward-looking statements are subject to
many risks and uncertainties, including the risk factors that Petco
and Freshpet identify in their respective Securities and Exchange
Commission filings, and actual results may differ materially from
the results discussed in such forward-looking statements. Neither
Petco nor Freshpet undertakes any duty to update publicly any
forward-looking statement that it may make, whether as a result of
new information, future events or otherwise, except as may be
required by applicable law, regulation or other competent legal
authority.
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SOURCE Freshpet; Petco