Membership club well-positioned for future
with member at the center of its strategy
BENTONVILLE,
Ark., April 12, 2023 /PRNewswire/ -- Sam's Club,
a division of Walmart Inc. (NYSE: WMT) and a leading membership
warehouse club, is marking its 40th birthday this month with
activations that celebrate membership, including in-club events, an
exclusive café item, more than $100
in savings and rewards for members, and a membership offer that
sets the price as low as $10 for
first-time members. Sam's Club will continue the celebration
throughout the year with surprises and special offers for
members.
Originally opening on April 7, 1983, as Sam's Wholesale Club in
Midwest City, Okla., Sam's Club
has grown into a multi-billion-dollar company with nearly 600
locations operating in the U.S. and Puerto Rico. Over the last four decades, Sam's
Club has evolved from an experiment launched by Walmart and Sam's
Club founder Sam Walton to a
business that curates a diverse selection of quality items offered
at incredible value for families and small business owners.
The milestone has inspired a series of
activations to celebrate Sam's Club members and welcome new ones
including:
- Membership Offer: Take $40
off a first-time membership to celebrate 40 years of Sam's Club.
These savings mean Club memberships will be available for just
$10 and Plus memberships are
$70 during the first year of
membership (Plus members get the best of what Sam's Club has to
offer such as free shipping on most items, 2% Sam's Cash™ on most
purchases, and early shopping hours). The offer is available
April 14 through April 19 and is
redeemable in-club or online.
- Free Sweet Treat and Fountain Drink: Sam's Club is
celebrating members in club on April
15. Visit any club in the U.S. or Puerto Rico for a free sweet treat and a free
fountain drink, while supplies last. Clubs will also have special
Member's Mark™ samples available that day.
- Limited-time Café item: Sam's Club added a new,
limited-time item to its Café menu to celebrate the milestone. The
birthday cake sundae is available through the end of
April. The new treat features layers of frozen yogurt and
festive birthday cake with icing and sprinkles for just
$1.58.
- Exclusive Member Offers: The celebration continues with
over $100 in offers for members.
Beginning April 14 through May 1,
offers will be available on various items through Scan & Go™
checkout, Curbside Pickup and Same-Day Delivery. Find more
information on these savings here.
- Club Events: Many clubs across the country will host
outdoor and in-club experiences throughout the year that include
the Member's Mark™ Food Truck, supplier activations, and more.
Members can find more information about these events here.
- Commemorative Merchandise: Members can show
off their own big brand energy with vintage-inspired merchandise
that delivers early 80s logo styles on everything from T-shirts and
sweatshirts to hats and mixtape stickers.
"From the day we opened our doors, we've worked
hard to build relationships and create experiences that earn our
members' loyalty," said Ciara
Anfield, Chief Member and Marketing Officer, Sam's Club.
"That passion is reinforced today through a member-obsessed culture
focused on delivering value through price, quality, convenience and
assortment."
Sam's Club has recorded historic growth in sales
and membership in the last three years. In February, the
warehouse club announced record membership numbers and same-store
sales growth. That growth is fueling expansion. Sam's Club also
announced plans to open 30 new clubs, as well as new fulfillment
and distribution centers over the next few years.
"Forty years in and yet we're just getting
started," Anfield added. "Our momentum is fueling our focus on
keeping our members at the center of all we do. We're excited to
celebrate this milestone with them."
About Sam's Club
Sam's Club®, a division of Walmart Inc. (NYSE: WMT), is a leading
membership warehouse club offering superior products, savings and
services to millions of members in nearly 600 clubs in the U.S. and
Puerto Rico. Now in its
40th year, Sam's Club continues to redefine warehouse
shopping with its highly curated assortment of high-quality fresh
food and Member's Mark™ items, in addition to market-leading
technologies and services like Scan & Go, Curbside Pickup and
home delivery service in select markets.
To learn more about Sam's Club, visit the Sam's
Club Newsroom, shop at SamsClub.com, and interact with
Sam's Club on Twitter, Facebook, Instagram and TikTok.
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SOURCE Sam's Club