Original artwork created by artists and
mothers to depict the paradox of parenting
STAMFORD, Conn., April 19,
2023 /PRNewswire/ -- Philips Avent, the number one
childcare brand recommended by moms worldwide, introduces the
Parent's Path Art Collection by Philips Avent, a curation of custom
artwork created in partnership with artists who are moms. The
collection demonstrates the paradox of the unforeseen detours and
magical milestone moments that parents experience. Each artist
reflects on their unique journey with motherhood while depicting
self-expression, self-care and community support as essential parts
of nurturing new parents through the journey.
Philips Avent knows parenthood comes with its own personal
journeys for moms, who continue to learn and grow while
prioritizing baby and often neglect to nurture themselves along the
way and embrace the fact that it takes a village. The hope is that
parents find comfort in the art, knowing that Philips Avent
understands each parenting journey is different and offers tools
and support to help navigate challenges and prioritize parents'
wellbeing, whether that is transitioning from breast to bottle
feeding, sleep training, or soothing a colicky baby. Designed in
partnership with healthcare professionals, Philips Avent feeding
and soothing tools are innovative solutions to help parents give
their babies the best care, ultimately helping to maintain their
own peace of mind.
"As a trusted mother and childcare companion for over 35 years,
Philips Avent understands that no two parenting experiences are the
same," said Brenda Kapner, Marketing
Director at Philips Avent. "We are committed to supporting all
parents as they discover what works best for them and baby and are
thrilled to demonstrate this by providing an intimate look into
four individual parenting paths that all parents can relate
to."
The Parent's Path Art Collection by Philips Avent begins with
custom artwork developed by a group of mothers who share similar,
yet totally unique experiences with parenthood.
- Aimee Koran – A
multi-disciplinary artist exploring the complex binaries of
motherhood working in mediums of sculpture, photography and
mixed-media installation, contributing works honoring the human
experience and motherhood moments.
- Alison Chen –
Working in video, photography and performance, Alison's work
centers on the complexities of intimate relationships, contributing
a series of images to capture everyday moments and map the act of
caregiving.
- Lauren J. Turner – An
experienced artist and doula working with paint imagery,
contributing painted works highlighting the authentic and inclusive
experiences of the parenting journey.
- Liana Finck –
Cartoonist and author documenting the details of the pregnancy
journey, contributing a customized drawing deriving from her recent
pregnancy and post-partum experiences.
"I am honored to use my art to contribute to the larger
conversation around the individuality of each parenting
experience," says Aimee Koran, mom
of two, interdisciplinary artist and Philips Avent partner. "My
works are created through the lens of motherhood and shine a light
on the otherwise invisible labor inherent in that journey. The
opportunity to partake in this art collection with Philips Avent
has allowed the perfect space and creative freedom to talk about
the trials and tribulations of parenthood and needs of
parents."
Philips Avent will donate the custom-curated art from the
Parent's Path Art Collection to select medical centers supporting
women and families. Philips Avent continues its efforts in
providing resources and support for parents as they navigate the
ups and downs of their individual parenting journey, knowing this
uniqueness is what bonds parents together.
Parents are encouraged to share their own photos and artwork of
their parenting moments with Philips Avent by following
@PhilipsAvent and using the hashtag #AParentsPath. For more
information about the Parent's Path Art Collection by Philips
Avent, visit https://www.usa.philips.com/c-e/mo/parents-path.
About Royal
Philips
Royal Philips (NYSE: PHG, AEX:
PHIA) is a leading health technology company focused on improving
people's health and well-being through meaningful innovation.
Philips' patient- and people-centric innovation leverages advanced
technology and deep clinical and consumer insights to deliver
personal health solutions for consumers and professional health
solutions for healthcare providers and their patients in the
hospital and the home. Headquartered in the Netherlands, the company is a leader in
diagnostic imaging, ultrasound, image-guided therapy, monitoring
and enterprise informatics, as well as in personal health. Philips
generated 2022 sales of EUR 17.8
billion and employs approximately 77,000 employees with
sales and services in more than 100 countries. News about Philips
can be found at www.philips.com/newscenter.
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SOURCE Philips Avent